by Laurie Sullivan @lauriesullivan, July 19, 2016 “I grew up with my mom muting the volume on the television,” Dan Davies, director of media sciences at the agency MullenLowe Mediahub, told attendees at MediaPost’s OMMA LA conference. “I consider that ad blocking.” Advertising agency executives finally realized that ad blocking is here to stay. Some are … Continue reading Ad Blocking Forces Creative Solutions From Advertisers
by Jack Loechner, Staff Writer @mp_research, (July 08, 2016) It has long been predicted that mobile ad revenue would overshadow that of desktop. According to ZenithOptimedia’s new Advertising Expenditure Forecast, mobile’s dominance has arrived early; the agency sees brands spending $99.3 billion on mobile advertising next year, versus $97.4 billion on desktop ad spend. The study expands on recent … Continue reading More Ads On Mobile Screens; More Blocking
There’s one stat that could connect the cause to the problem, but it’s missing in action. Barry Levine on July 6, 2016 The conventional wisdom about ad blockers goes like this: Users would stop using ad blockers if they got more value, or less annoyance, or less privacy invasion, or less malware from online … Continue reading The conventional wisdom on ad blocking is missing one key statistic
by Arik Hanson June 29, 2016June 29, 2016 For years, we’ve been trying to answer the same question: Why are brands banning social media sites at work? Believe me, it’s still happening. Maybe not as much as it was 4-5 years ago, but there are still companies out there (I know a number in the … Continue reading Stats Prove We Should Actually Be Encouraging Social Media Use At Work–Not Blocking It
Columnist Rob Rasko believes current ad-blocking predictions aren’t accurate. He offers his take on a realistic projected industry impact. Rob Rasko on June 29, 2016 A recent report by Optimal predicted that ad blocking would cost $12 billion in US ad revenue by 2020. Juniper Research reports ad-blocking software could cost digital publishers over $27 … Continue reading Scaremongering in digital: Why ad blocking isn’t as dire as you think
by Susan Bryant June 21, 2016 What’s the current state of ad blocking? For starters, digital ad spending is rising as more and more people browse the internet on their mobile devices. As consumers become increasingly comfortable with technology, their demand for a better user experience also grows. This includes expecting more from the … Continue reading Slowing the Threat of Ad Blocking: 5 Ideas
by Jonny Rosen February 29, 2016 Follow @ohjonnyFebruary 29, 2016 When was the last time you ate out and didn’t pay? No credit card no check, certainly no tip. Dinner done, you just walked out the door. We are willing to guess that the answer is probably (hopefully, that is) never. When was the last … Continue reading Blocking the Blockers – Ad-supported Sites Strike Back at Ad Blockers
by Paul Jacobson January 16, 2016 Follow @pauljacobsonJanuary 16, 2016 Ad blocking is hurting the industry Ad blocking isn’t new. There have been ad blockers since 2002 but consumers’ adoption curve increased dramatically in late 2012 and recent developments like Apple’s provision for ad blockers in iOS 9 in mid–2015 highlighted a growing threat to … Continue reading A Case Study In Industry Responses To Ad Blocking
Randall BeardNovember 7, 2015 Ad blocking is all the rage at the moment. Multiple companies offer ad blocking software to block ads, and Apple’s recent introduction of their new IOS with ad blocking capabilities has only fanned the flames. How Big Is the Ad Blocking Problem? How critical is the issue? Ad blocking is definitely … Continue reading What Advertisers Need To Know about Ad Blocking
Ranvir GujralAugust 18, 2015 Just a couple years ago, most major publishers seemed to be unconcerned with ad blocking. However, because of the swift growth in usage and move to mobile devices, it has become a much bigger problem with huge implications for the future of advertising. Ad blocking is exactly what it sounds like … Continue reading The Costs and Changes Caused by Ad Blocking
