Tag Archives: Blocking

Stats Prove We Should Actually Be Encouraging Social Media Use At Work–Not Blocking It

by Arik Hanson June 29, 2016June 29, 2016 For years, we’ve been trying to answer the same question: Why are brands banning social media sites at work? Believe me, it’s still happening. Maybe not as much as it was 4-5 years ago, but there are still companies out there (I know a number in the … Continue reading Stats Prove We Should Actually Be Encouraging Social Media Use At Work–Not Blocking It

Scaremongering in digital: Why ad blocking isn’t as dire as you think

Columnist Rob Rasko believes current ad-blocking predictions aren’t accurate. He offers his take on a realistic projected industry impact. Rob Rasko on June 29, 2016  A recent report by Optimal predicted that ad blocking would cost $12 billion in US ad revenue by 2020. Juniper Research reports ad-blocking software could cost digital publishers over $27 … Continue reading Scaremongering in digital: Why ad blocking isn’t as dire as you think

Blocking the Blockers – Ad-supported Sites Strike Back at Ad Blockers

by Jonny Rosen February 29, 2016 Follow @ohjonnyFebruary 29, 2016 When was the last time you ate out and didn’t pay? No credit card no check, certainly no tip. Dinner done, you just walked out the door. We are willing to guess that the answer is probably (hopefully, that is) never. When was the last … Continue reading Blocking the Blockers – Ad-supported Sites Strike Back at Ad Blockers

A Case Study In Industry Responses To Ad Blocking

by Paul Jacobson January 16, 2016 Follow @pauljacobsonJanuary 16, 2016 Ad blocking is hurting the industry Ad blocking isn’t new. There have been ad blockers since 2002 but consumers’ adoption curve increased dramatically in late 2012 and recent developments like Apple’s provision for ad blockers in iOS 9 in mid–2015 highlighted a growing threat to … Continue reading A Case Study In Industry Responses To Ad Blocking