Tag Archives: Blocking

Did Ad Blocking Just Flip From Protection Racket To Mobile Marketing Saviour?

Did Ad Blocking Just Flip From Protection Racket To Mobile Marketing Saviour? by Sean Hargrave , Staff Writer, August 17, 2018 Do not adjust your computer screen, but today looks like the day from which we can start saying ad-blocking — or at least the technology — might well be a force for good. Eyeo, … Continue reading Did Ad Blocking Just Flip From Protection Racket To Mobile Marketing Saviour?

Google’s Ad Blocking And Funding Choices — What It Means For Online Advertising

Google’s Ad Blocking And Funding Choices — What It Means For Online Advertising by Martin Kratky-Katz , Op-Ed Contributor, June 22, 2017 I have spent the last two years fighting in the ad-blocking trenches, so have fielded many questions about Google’s recent announcement and what it means for publishers and ad blocking in the industry … Continue reading Google’s Ad Blocking And Funding Choices — What It Means For Online Advertising

SEO vs. Ad Blocking

by On Yavin Follow @on_yavinOctober 11, 2016 Sea Changes in Marketing Communication In a way, managing the marketing aspects of a business has always been a major battle for business owners and managers. From the dawn of time to the modern era, the main roadmap for the majority of businesses has remained roughly the same: … Continue reading SEO vs. Ad Blocking

Ad Blocking Forces Creative Solutions From Advertisers

by Laurie Sullivan @lauriesullivan, July 19, 2016 “I grew up with my mom muting the volume on the television,” Dan Davies, director of media sciences at the agency MullenLowe Mediahub, told attendees at MediaPost’s OMMA LA conference. “I consider that ad blocking.” Advertising agency executives finally realized that ad blocking is here to stay. Some are … Continue reading Ad Blocking Forces Creative Solutions From Advertisers

More Ads On Mobile Screens; More Blocking

by Jack Loechner, Staff Writer @mp_research, (July 08, 2016) It has long been predicted that mobile ad revenue would overshadow that of desktop. According to ZenithOptimedia’s new Advertising Expenditure Forecast, mobile’s dominance has arrived early; the agency sees brands spending $99.3 billion on mobile advertising next year, versus $97.4 billion on desktop ad spend. The study expands on recent … Continue reading More Ads On Mobile Screens; More Blocking

The conventional wisdom on ad blocking is missing one key statistic

There’s one stat that could connect the cause to the problem, but it’s missing in action. Barry Levine on July 6, 2016   The conventional wisdom about ad blockers goes like this: Users would stop using ad blockers if they got more value, or less annoyance, or less privacy invasion, or less malware from online … Continue reading The conventional wisdom on ad blocking is missing one key statistic