Tag Archives: Biggest

What will have the biggest impact on consumer holiday shopping?

Brand loyalty is out, retail loyalty is in — if there’s a deal. Constantine von Hoffman on August 31, 2022 It’s not just you, the holiday shopping season is getting longer — particularly this year. Inflation means the longer you wait the more expensive things get and that is top of mind for U.S. consumers … Continue reading What will have the biggest impact on consumer holiday shopping? →

Marketers say biggest challenge is getting cross-department alignment

Marketing Challenges

Customers today want new insights, more content and less interaction with sellers. Constantine von Hoffman on August 8, 2022 Nearly a quarter (23%) of marketers say their biggest challenge is getting internal alignment on go-to-market initiatives across departments, according to a survey conducted by MarTech in partnership with Highspot. The report will be released during … Continue reading Marketers say biggest challenge is getting cross-department alignment →

These Are The Ten Biggest Specialty Retailers

Retail Industry

These Are The Ten Biggest Specialty Retailers ValueWalk / 15 Jun 2022 Specialty stores are retailers that deal in specific product categories, such as automotive parts, office supplies and more. The rising middle class, accessible financing and credit facilities, and availability of a trained workforce are expected to boost the market size of the … Continue reading These Are The Ten Biggest Specialty Retailers →

What Are Your Biggest Priorities When Choosing an SEO Partner?

SEO Audit

What Are Your Biggest Priorities When Choosing an SEO Partner? Timothy Carter / 13 Jun 2022 Let’s face it. It’s technically possible to execute a search engine optimization (SEO) strategy entirely on your own, but it’s ridiculously complicated and difficult to do so. So for most individuals, small businesses, and even major companies, you’ll … Continue reading What Are Your Biggest Priorities When Choosing an SEO Partner? →

Android may be biggest beneficiary of Apple’s privacy protections

Google Penalties

59% of mobile advertisers moved ad spend away from iOS. Constantine von Hoffman on June 6, 2022 Apple’s app privacy rules have resulted in 59% of mobile advertisers moving ad spend from them to Google Play and alternative Android platforms, according to a new study released today. One result: In the third quarter of 2021 … Continue reading Android may be biggest beneficiary of Apple’s privacy protections →

These are the 5 biggest barriers for Black professionals

Discrimination

By Damali Peterman February 16, 2022 From racial discrimination to wage gaps, and more, people of color are still left to push for equity and their right to thrive in the workplace. According to a study conducted by Coqual (formerly the Center for Talent Innovation), over half of Black employees have felt racism … Continue reading These are the 5 biggest barriers for Black professionals →

Retail Media Overtakes CTV As Advertising’s Biggest Impetus

CTV Advertisement

Retail Media Overtakes CTV As Advertising’s Biggest Impetus by Joe Mandese @mp_joemandese, January 14, 2022 Retail media has overtaken connected TV (CTV) as the biggest trend on the mind of advertising and media executives heading into the new year, according to an ad industry tracking panel organized by the equities research team at BMO … Continue reading Retail Media Overtakes CTV As Advertising’s Biggest Impetus →

The 10 Biggest PPC Stories of ’21 (& What to Do in ’22!)

PPC Strategies

Susie Marino December 13, 2021 Remember that giddy feeling on the first day of class? The instructor hands out the syllabus of everything that will be covered. Fast-forward a few weeks and you feel like you’re getting curveballs left and right? To put it mildly, that’s what running online ads felt like this year. Not … Continue reading The 10 Biggest PPC Stories of ’21 (& What to Do in ’22!) →

Cyber Monday set to be biggest spending day of year

Cyber Monday

Updated. E-commerce is up overall for the month of November. Chris Wood on November 29, 2021 = Adobe projects between $ 10.2 and $ 11.3 billion to be spent online this Cyber Monday, which would make it the biggest e-commerce spending day of the year. This means it could run steady with last year, when … Continue reading Cyber Monday set to be biggest spending day of year →

7 Biggest Video Marketing Mistakes You Should Know

Video Marketing Mistakes

Debra Murphy November 5, 2021 Video marketing campaigns have been buzzing all over social media platforms. This marketing strategy conveys product messages that people are often reluctant to find for themselves. As video content is becoming popular, marketers should take this opportunity to leverage their campaigns using this content format. But before jumping into video … Continue reading 7 Biggest Video Marketing Mistakes You Should Know →