by Oren Netzer, Op-Ed Contributor, June 22, 2016, 2:22 PM Long-tail keywords represent 70%-80% of search query volume. Because of the complexity involved in targeting them directly, search marketers have historically resorted to targeting long-tail keywords using phrase match or broad-match modified (BMMs) keywords. Marketers often ask whether bidding on Phrase matches and Broad Match … Continue reading Why Long-Tail Keywords Are Your Biggest Missed Opportunity – Part I
by Cosette Jarrett June 17, 2016 Follow @cosettejarrettJune 17, 2016 Consumer behavior differs tremendously when you compare e-commerce shopping and brick-and-mortar shopping. While one shopper prefers to check out the latest trends while wearing PJs in the comfort of their home, the other prefers to put on a pair of pants and check things out … Continue reading A Breakdown of the Biggest Differences Between SMM for E-Commerce and Brick-and-Mortar Brands
by Samantha Shannon June 17, 2016June 17, 2016 As an Inbound Marketing Coordinator at Leap Clixx, one of my jobs is to build and maintain Google AdWords campaigns for clients. Many times these clients have already started an AdWords campaign, but have struggled to make it successful. That’s where I come in! Below I review … Continue reading 10 Biggest Mistakes Made Using Google AdWords
by Wishpond June 15, 2016June 15, 2016 These days, snapping photos is second nature, and having a social media presence isn’t just recommended – it’s essential. And though Facebook and Twitter remain king and queen, Instagram is quickly rising in prominence as social media’s place-to-be. It’s no surprise, then, that Instagram is home to some … Continue reading Trending Titans: 6 Lessons Taught by Instagram’s Biggest Brands
Don’t believe everything you hear about guest posting. Columnist Timothy Carter discusses the top myths surrounding guest posting and how you can tap into its rewards. Timothy Carter on June 10, 2016 To date, guest posting has been one of the most efficient and beneficial long-term strategies for either content marketing or SEO. The … Continue reading The 8 biggest myths about guest posting
by Tamar Frumkin May 16, 2016 Follow @tamarushMay 16, 2016 Despite the many benefits of using social media for business, brands still get a bit anxious about the potential for customers to use their social media channels as a platform to publicly blast every mistake made, essentially airing out all dirty laundry right in front … Continue reading How to Turn Social Media Complaints into Your Company’s Biggest Asset
by Ray Manley May 9, 2016 Follow @rbmanleyMay 9, 2016 Why is your blog not attracting the interest that you feel it should? Chances are that you’re making mistakes, and there are a lot huge ones that you can make, not even including bad grammar. Let’s start with the five biggest blogging mistakes you can … Continue reading The Five Biggest Blogging Mistakes
by Virginia Franco May 1, 2016 Follow @VAFrancoResumesMay 1, 2016 Journalists refer to the “lead” as the first few sentences that quickly tell the reader what the story is about. The phrase “never bury the lead” is one that Journalism students here from year one – as they know that doing so is a one-way … Continue reading The Biggest Resume Killer? Ignoring Lessons from News Writing
by Ian Roderick April 13, 2016 Follow @newsletter2go_April 13, 2016 The goal of every email marketer needs to be sending emails that people will love. This seems obvious, but I’ve seen too many marketers thinking along the lines of “all of my customers need to see this product, no matter what!” instead of “what does … Continue reading The 3 Biggest Challenges in Email Marketing, and How to Solve Them
by Zach Heller April 3, 2016 Follow @zhellerApril 3, 2016 For years, email marketing experts (myself included) have been preaching the benefits of list-cleaning. We tell you to frequently cleanse your list of inactive subscribers. These are the people that never open your emails. They provide no value, and they may end up hurting your … Continue reading Debunking the Biggest Email Marketing Myth
