Google AI Now Powers And Automates Bids, Budgets by Laurie Sullivan , Staff Writer, May 7, 2026 Google Search, Shopping, and Performance Max campaigns will soon have artificial intelligence (AI)-powered bidding and budgeting to help advertisers meet and manage campaign goals. The company is automating and adding updates for features including “Journey-aware Bidding,” “Smart Bidding … Continue reading Google AI Now Powers And Automates Bids, Budgets
Tecate Bids 2020 Good Riddance, Uses Computer Vision To Do It by Laurie Sullivan @lauriesullivan, December 31, 2020 Heineken’s Mexican beer label Tecate will release a music video on New Year’s Eve that some might interpret as a metaphor for saying good riddance to 2020. In the Spanish-language music video for his latest hit, ‘Pa’ … Continue reading Tecate Bids 2020 Good Riddance, Uses Computer Vision To Do It
The company claims social platforms are making it harder to talk to customers. Some marketers say it’s the wrong move. Amy Gesenhues on April 10, 2019 Lush UK, a cosmetics company known for its bathing products, dropped a major bomb on Tuesday when the company announced it was bidding farewell to some of its social … Continue reading Lush UK bids farewell to social. Will other brands follow suit?
When it comes to bid management, let the machines do the heavy lifting, advises contributor Frederick Vallaeys. Here’s why it’s best to automate the tedious work humans used to do to calculate CPC. Frederick Vallaeys on August 30, 2018 Bid management is not traditionally thought to be part of a marketing job so why … Continue reading There is no reason to manage bids manually
Bringing In Offline Data To Optimize Online Ad Bids by Laurie Sullivan , Staff Writer @lauriesullivan, April 9, 2018 Google has allowed marketers to optimize the bid prices on digital ads for years using historic online data, but marketers don’t hear much about using offline data to optimize bids. Now TruSignal, a predictive analytics and data … Continue reading Bringing In Offline Data To Optimize Online Ad Bids
by Amanda OliverOctober 19, 2016 One of the things we pride ourselves on here at OrionCKB is that we’re always staying ahead of the latest Facebook Ad features. Why should you care about that? Because it means if we see something working well, we can make sure our clients are some of the first to … Continue reading 56% CPA Reduction: A Comparison of Average Cost vs. Maximum Cost Bids
by Larry Kim November 10, 2015November 10, 2015 If you’ve ever read any of my articles on PPC marketing using AdWords, you’ll know that I’m slightly obsessed with a huge fan of their Quality Score algorithm – which, in a nutshell, rewards advertisers who create very engaging ads with much lower costs per click and … Continue reading Hacking Twitter Ads: Mastering Twitter’s Secret Quality Adjusted Bids Algorithm
