Tag Archives: Beware

Beware Instagram Follow Unfollow Backlash: A New Kind Of Fail

Carol Stephen — August 18, 2017 Follow @Carol_Stephen — August 18, 2017 Beware Instagram Follow Unfollow Backlash: A New Kind Of Fail Recently a couple of different accounts on Instagram followed me, waited for me to follow back, then unfollowed me. They were both major fails and here’s why. Here’s another person writing about same … Continue reading Beware Instagram Follow Unfollow Backlash: A New Kind Of Fail

Beware the Ides of Martech: 6 adages to heed as you begin using martech in earnest

Being late to the martech space has its advantages. Besides learning from the industry’s experience in ad tech, says contributor Malcolm Cox, you can also draw upon these six old adages. Malcolm Cox on August 2, 2017   Late last year, Gartner published a report that predicted that CMOs would spend more on technology than … Continue reading Beware the Ides of Martech: 6 adages to heed as you begin using martech in earnest

PPC buyer beware: 3 seedy tactics agencies or consultants use to scare you into services

Wondering if an email or phone call from a PPC agency is legit? Columnist Pauline Jakober shares some tips for weeding out the scammers. Pauline Jakober on November 29, 2016   Most PPC agencies or professionals who want to get more business have some form of marketing in play. And many of us have come … Continue reading PPC buyer beware: 3 seedy tactics agencies or consultants use to scare you into services

Digital Marketers Beware: English Language Set to Lose Online Dominance

by Simon Davies February 14, 2016 Follow @SimonTheoDaviesFebruary 14, 2016 The English language has been a dominant force in both the offline and online world for some time now. However, in recent years there has been a decline in the popularity of English in the digital sphere. In 1996 figures showed that more than 80% … Continue reading Digital Marketers Beware: English Language Set to Lose Online Dominance

Beware Conventional B2B Social Media Wisdom

by Michael Passanante February 8, 2016 Follow @launch__catalystFebruary 8, 2016 Few might argue that B2B companies are getting better at utilizing social media. Some are actually experiencing decent results in terms of new leads and business opportunities. However, a recent article on TheDrum.com citing a somewhat older report from InsideView about the use of social … Continue reading Beware Conventional B2B Social Media Wisdom

Beware Of A Google Penalty: What To Do When Mass Manual Actions Are On The Rise

Eric SealMay 15, 2015 Does the month of May mean manual actions? (May 15, 2015) morning, Search Engine Roundtable’s Barry Schwartz reported an alarmingly high number of Google penalty distributions to various websites. The manual actions were distributed to websites showing “thin content with little or no added value.” He reports that Google has appeared … Continue reading Beware Of A Google Penalty: What To Do When Mass Manual Actions Are On The Rise