Wendy Lindars — September 5, 2018 Follow @enx2marketing — September 5, 2018 The world of social media has changed drastically in the past couple of years. No longer is it just a place to share cat videos and complain about your life. We now live in constant dread over what our president is going to … Continue reading I See You: Beware What Your Social Media Footprint Says About You
Dave Brock — June 5, 2018 Follow @davidabrock — June 5, 2018 I guess part of being perceived as being an expert is sharing data and research—all of which supports the conclusions you want people to reach. Don’t get me wrong, we share data on the results we’ve produced, we share data on research we … Continue reading Beware Of “Experts” Sharing Data…..
Mari Kane — August 23, 2017 Follow @blogsitestudio — August 23, 2017 When you are buying premium WordPress plugins it’s often a case of buyer beware. Premium plugins usually come with stipulations that have future implications for how much you pay for them, and if you don’t keep track, they can come back and surprise … Continue reading Buyer Beware When Purchasing Premium WordPress Plugins
Carol Stephen — August 18, 2017 Follow @Carol_Stephen — August 18, 2017 Beware Instagram Follow Unfollow Backlash: A New Kind Of Fail Recently a couple of different accounts on Instagram followed me, waited for me to follow back, then unfollowed me. They were both major fails and here’s why. Here’s another person writing about same … Continue reading Beware Instagram Follow Unfollow Backlash: A New Kind Of Fail
Being late to the martech space has its advantages. Besides learning from the industry’s experience in ad tech, says contributor Malcolm Cox, you can also draw upon these six old adages. Malcolm Cox on August 2, 2017 Late last year, Gartner published a report that predicted that CMOs would spend more on technology than … Continue reading Beware the Ides of Martech: 6 adages to heed as you begin using martech in earnest
You may think you’re hitting your conversion goals, but columnist Andrew Goodman warns that faulty attribution can lead to inaccurate or misleading performance data. Andrew Goodman on March 24, 2017 PPC account managers are held to exacting performance standards. Their efforts are judged by KPIs like Return on Ad Spend (ROAS) and CPA (Cost … Continue reading Beware these 7 sneaky PPC attribution tricks
Wondering if an email or phone call from a PPC agency is legit? Columnist Pauline Jakober shares some tips for weeding out the scammers. Pauline Jakober on November 29, 2016 Most PPC agencies or professionals who want to get more business have some form of marketing in play. And many of us have come … Continue reading PPC buyer beware: 3 seedy tactics agencies or consultants use to scare you into services
Have you received an offer for a link that seems too good to be true? According to columnist Tony Edward, it probably is. Tony Edward on June 28, 2016 Recently, one of my clients received an unsolicited email from a person named “Nicholas Salmons” offering to feature their business on Huffingtonpost.com with a do-follow … Continue reading Beware of shady link schemes from black-hat SEOs
by Clinton Lanier June 20, 2016 Follow @ClintontRLanierJune 20, 2016 It’s one of the reasons Social Media is the success that it is – the ability to quickly and easily share information. With a minimum of effort we can share a Facebook or Instagram post, or retweet a particularly funny or interesting tweet. The problem … Continue reading Dear Small Business Owner – Beware What you Share!
by Simon Davies February 14, 2016 Follow @SimonTheoDaviesFebruary 14, 2016 The English language has been a dominant force in both the offline and online world for some time now. However, in recent years there has been a decline in the popularity of English in the digital sphere. In 1996 figures showed that more than 80% … Continue reading Digital Marketers Beware: English Language Set to Lose Online Dominance