By Michael Grothaus January 17, 2023 Employers have cause for concern when it comes to Gen Z workers staying put, suggests a new report by the Oliver Wyman Forum. Among other things surrounding Gen Z, the report delves into the youngest working generation’s views on employment and what they seek to get out of … Continue reading Employers beware: Even your ‘loyal’ Gen Z workers may still be looking for another job
Empower your team to push back and avoid long-term consequences of making bad technology decisions. Jarrod Gingras on January 21, 2022 Let’s say you work in martech for a large, well-known enterprise. It’s a global firm, a recognized brand. Ideally, you’d want to follow a structured, test-based approach for how you bring new technology into … Continue reading Real Story on MarTech: Beware of vendor bullying
Steven Imke April 27, 2021 Have you ever found yourself racing at the last minute to meet a critical deadline? Did you ever finish project deliverables after they were due? Or have you let a client down because you didn’t have enough time to complete a project? If any of these questions sound familiar, then … Continue reading Why You Need to Beware of the Planning Fallacy
Julie Hansen March 16, 2021 Stanford University recently published an interesting study on the causes of ‘Zoom Fatigue.’ Researchers identified four main causes, one being: *Excessive amounts of close-up eye contact is highly intense While I don’t disagree with the study’s overall conclusion, I do disagree with the advice springing up around it suggesting people … Continue reading Sellers Beware! Misleading Advice on Zoom Fatigue
Laura Patterson January 28, 2021 https://media.blubrry.com/whats_your_edge/content.blubrry.com/whats_your_edge/WindInYourSails_edited-podcast_1_.mp3 Strategy. Entire books and academic courses are devoted to it because the development of an effective strategy is critical to the success of all organizations. And strategy is the focus of this episode. Your strategy outlines how your organization will achieve its goals, offset competitors, and meet and serve … Continue reading Beware of Changing Strategy Just When Your Sails Have Caught the Wind
Wendy Lindars — September 5, 2018 Follow @enx2marketing — September 5, 2018 The world of social media has changed drastically in the past couple of years. No longer is it just a place to share cat videos and complain about your life. We now live in constant dread over what our president is going to … Continue reading I See You: Beware What Your Social Media Footprint Says About You
Dave Brock — June 5, 2018 Follow @davidabrock — June 5, 2018 I guess part of being perceived as being an expert is sharing data and research—all of which supports the conclusions you want people to reach. Don’t get me wrong, we share data on the results we’ve produced, we share data on research we … Continue reading Beware Of “Experts” Sharing Data…..
Mari Kane — August 23, 2017 Follow @blogsitestudio — August 23, 2017 When you are buying premium WordPress plugins it’s often a case of buyer beware. Premium plugins usually come with stipulations that have future implications for how much you pay for them, and if you don’t keep track, they can come back and surprise … Continue reading Buyer Beware When Purchasing Premium WordPress Plugins
Carol Stephen — August 18, 2017 Follow @Carol_Stephen — August 18, 2017 Beware Instagram Follow Unfollow Backlash: A New Kind Of Fail Recently a couple of different accounts on Instagram followed me, waited for me to follow back, then unfollowed me. They were both major fails and here’s why. Here’s another person writing about same … Continue reading Beware Instagram Follow Unfollow Backlash: A New Kind Of Fail
Being late to the martech space has its advantages. Besides learning from the industry’s experience in ad tech, says contributor Malcolm Cox, you can also draw upon these six old adages. Malcolm Cox on August 2, 2017 Late last year, Gartner published a report that predicted that CMOs would spend more on technology than … Continue reading Beware the Ides of Martech: 6 adages to heed as you begin using martech in earnest
