Desiree Johnson June 25, 2021 Anyone who spends time browsing on the Internet will inevitably use URLs and domain names to navigate between web pages. But, surprisingly, not everyone knows what these two terms mean. So what is a domain / URL name? Simply put, it’s the address for different locations on the Internet. It’s … Continue reading The Difference Between URL and Domain Name (And Why It Matters)
Tag Archives: Between
The Difference Between Social Media and Digital Marketing
Terng Shing Chen May 21, 2021 It is important to understand the differences between Social Media and Digital Marketing, so people can go to the right resources for their campaigns. Both social media advertising and digital advertising are crucial aspects of today’s industry and products. Let have a deep look at both: A Glance At … Continue reading The Difference Between Social Media and Digital Marketing
Bridging the Gap Between eCommerce and Real-World Experiences
Efrat Vulfsons May 21, 2021 As eCommerce continues to prove itself as one of today’s most lucrative marketing channels, companies should ensure that they’re prepared to double down on their online channels. The pandemic has changed the way consumers shop, with a 146% growth in online retail orders in the US and Canada in 2020 … Continue reading Bridging the Gap Between eCommerce and Real-World Experiences
Compelling Hybrid Experiences: Bridging the Gap Between Virtual and In Person
Antonia Hite May 18, 2021 2020 was a whirlwind of change. We, as marketers, had to set aside all that we knew about in-person event planning, became Zoom-super users, and learned everything we could about planning and executing virtual events. 2021 is bringing its own challenges, and with varying levels of comfort with in-person experiences … Continue reading Compelling Hybrid Experiences: Bridging the Gap Between Virtual and In Person
Work from Where? 3 Leadership Practices that Support Employees Working From Home, Work, or Somewhere in Between
Julie Winkle Giulioni May 10, 2021 Photo by Sigmund on Unsplash Over the past decade, there’s been increased pressure for organizations to offer greater flexibility regarding when and where work gets done. The COVID-19 pandemic poured rocket fuel on the grand social experiment called ‘work from home’ (WFH.) Nearly every organization now has experience with … Continue reading Work from Where? 3 Leadership Practices that Support Employees Working From Home, Work, or Somewhere in Between
Tracing a Triple Bottom Line Between Business and CSR During a Pandemic
Kevin Xu May 4, 2021 The fallout from COVID-19 continues to show us that a global crisis doesn’t affect everyone in the same way. That the workforce faced systematic and wide-ranging experiences this past year is a clarifying reminder of how corporate social responsibility professionals must account for their support schemes in a climate of … Continue reading Tracing a Triple Bottom Line Between Business and CSR During a Pandemic
The Fine Line Between Helping and Micromanaging
Achim Nowak April 2, 2021 Nobody likes a boss that micromanages. Sweeping statement, I know, but one I am comfortable making. If you have ever worked for a boss who line-edits your written communications or fine-combs your Powerpoint presentations, you know. If you are the leader of a sizeable team, I feel for you. Taking … Continue reading The Fine Line Between Helping and Micromanaging
Hazards Coming From Within. The Real Deal Between Cybersecurity and Fintechs
Rocky Osborn March 22, 2021 Cybercrimes are global, relentless, and pervasive. Personal data — the target — in the hands of criminals becomes a lethal weapon. The loss is more severe than a mere financial aspect. Everything you thought belonged to you, and you only — your life in letters and figures — slips through … Continue reading Hazards Coming From Within. The Real Deal Between Cybersecurity and Fintechs
Balancing Value Between Behavioral Targeting And Behavioral Attribution
Balancing Value Between Behavioral Targeting And Behavioral Attribution by Cory Treffiletti , March 10, 2021 Last week Google made a big announcement that essentially eliminated third-party behavioral targeting from its platforms. I read the news and was certain the reverberations were being felt throughout the entire martech ecosystem. What about outside of that ecosystem? … Continue reading Balancing Value Between Behavioral Targeting And Behavioral Attribution
The Disconnect Between Top, Bottom, and Everything in the Middle
Sumit De February 24, 2021 The big picture is broken. Sixty-eight percent of businesses admit to working in silos and it’s affecting everybody from the C-Suite down to your front-line IT service desk. There’s a real, tangible disconnect between the top, bottom, and everything in between epitomized by Enterprise Service Management (ESM). The Transforming the … Continue reading The Disconnect Between Top, Bottom, and Everything in the Middle
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