Rakesh Soni — February 11, 2020 Lack of awareness in protecting customer’s sensitive data can lead to severe repercussions. Therefore, enterprises should be able to predict potential cybersecurity risks and invest more in building strategies against hackers. But then, those strategies don’t have to be complicated. In fact, simplifying your approach towards cybersecurity (or cybercriminals … Continue reading Cybersecurity Best Practices Every Enterprise Should Follow in 2020 [Infographic]
Micah Lally — February 6, 2020 Crafting the ideal online presence for your company is much more than a one- to two-step process. From webpage spacing and keyword choices to color schemes and calls-to-action (CTAs), there are countless individual factors that affect the success of your online marketing. One of which is your content creation, … Continue reading 10 of the Best Blogging Tips for Beginners (+ Critical Mistakes to Avoid)
Albert Costill — February 5, 2020 Invoice payment terms could arguably be the most important part of invoicing. That’s because your payment terms define when and how you’ll be compensated. So, if you choose the wrong terms, you could be doing some serious harm to your cash flow. As you know, when you experience payment … Continue reading The 5 Best Invoice Payment Terms to Use
Jeff Previte — February 4, 2020 A well designed pricing page can be a brand building tool that can help your prospects better understand your business. There are many elements to consider when creating your pricing page including strategy, messaging, and the design itself. The structure of each of these elements plays a role in … Continue reading 15 of the Best Pricing Page Examples that Fuel Sales (+ Actionable Tips)
Sandra Wrobel-Konior — January 31, 2020 If you run an online business, checkout is the most important part of your selling process, as it’s the step that converts into revenue. What are the best ways to optimize your payment form UX and to design a checkout process to make users complete a purchase? The credit … Continue reading Best Payment Form UX Practices — An Ultimate Guide to Online Payments
Tiffany Fowell — January 31, 2020 When it comes to selecting the social media channels for your brand, it’s important to note: you don’t have to be on every channel. This is especially true if you don’t plan or have the bandwidth to leverage them. For example, it wouldn’t look good if you were on … Continue reading The Best Social Media Channels for Your Business
Thomas Griffin — January 30, 2020 Video content and its consumption are growing every day. There are billions of searches done online daily, of which, many of them are for videos. Adding video to your content marketing strategy will help you get more traffic and boost conversions. There are several video marketing statistics that showcase … Continue reading 5 Essential Video Best Practices to Boost Searchability
Albert Costill — January 27, 2020 Just for fun, search Google for “invoice layout.” When I did, the Big G returned 11,700,000 results. There’s a good reason for that. Invoice layouts are adaptable, easily accessible, and come with the right structure. In other words, the days of creating your own invoice are over. You can … Continue reading Best Practices for Invoice Layouts
Mary Lister — January 19, 2020 If you’re in marketing, you’re no stranger to landing pages. We’ve all clicked through an interesting ad looking for more information and abandoned the landing page because it was too confusing or didn’t hold enough information. And if we’re paying attention, we usually take note of what not to … Continue reading The 11 Landing Page Best Practices to Swear By
Liz Kislik — January 15, 2020 When John Rouda interviewed me for Geek Leaders, a podcast geared toward IT and tech people, we chatted about a generally under-discussed topic: leadership’s responsibility to integrate tech people into the larger organization, not just “onboard” them to the tech team. Many leaders assume they can plug-and-play tech people, … Continue reading How to Get the Best from Technical Workers
