Francesca Di MeglioAugust 10, 2015 If there’s anyone that understands the power of customer loyalty, it is the small business owner. Indeed, as the 2014 report from BIA/Kelsey and Manta revealed, the majority of annual revenue for a small business owner is generated from loyal customers, who in turn spend 67 percent more than new … Continue reading Customer Retention: 5 Best Strategies For Your Small Biz
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The Best Social Media Tools for Recruiting the Right Candidate
Jamie NicholAugust 4, 2015 Recruiting is like marketing. It’s all about figuring out where your target audience (in this case, the ideal candidate) spends their time online, and then reaching them there. This is where social media comes into play. It is an easy and inexpensive tool to do just that and promote your employer … Continue reading The Best Social Media Tools for Recruiting the Right Candidate
Thought Leadership vs. Educational Blog Content: Which is Best?
Ryan ScottAugust 4, 2015 Creating content is the single, most powerful tool in the marketer’s toolbox. Invest in content one time, and if done well, you will reap the rewards of that content for years to come. But I’ve noticed a lot of companies wrestling with what kind of content to create. Most of them … Continue reading Thought Leadership vs. Educational Blog Content: Which is Best?
Why WordPress Is The Best Platform to Build Your Website
Ron JohnsonAugust 3, 2015 Although most small businesses have a website these days, they usually do not have the budget for hiring an IT specialist to manage their website, update content and remove obsolete / out-of-stock products. Thanks to the WordPress platform, it is no longer necessary to have an IT background in order to … Continue reading Why WordPress Is The Best Platform to Build Your Website
Best Practices: Writing Website Copy
Claire BrukmanAugust 2, 2015 As content marketing continues to drive many of today’s integrated marketing programs, perfecting writing skills for the various marketing channels has never been more critical. Copy for a brochure is not the same as copy for a press release, white paper or social media. Copy development for a website has its … Continue reading Best Practices: Writing Website Copy
Niche SEO Campaign – The Best Thing to Happen to Your SEO
Govind AgarwalJuly 31, 2015 Link building is one of SEO’s most employed practices. Building high quality backlinks to your website is, after all, supposed to drive traffic. However, not all backlinks have a positive effect on your site’s SEO. In fact, some may not work at all. If you are website owner who has learned … Continue reading Niche SEO Campaign – The Best Thing to Happen to Your SEO
How to Best Leverage Your Entrepreneurial-Minded Employees
Shawn FreemanJuly 31, 2015 Every generation brings a unique viewpoint, personality, and special flair to the office. The Millennial generation is no longer coming — it’s here. And with it comes a strong entrepreneurial spirit. On the surface, it may seem like Millennials are flight risks quietly plotting their own side projects with grand dreams … Continue reading How to Best Leverage Your Entrepreneurial-Minded Employees
What’s The Best Way to Generate Income Online?
Louisa ChanJuly 31, 2015 What’s the best way to generate income online? Your job’s demanding. You’re tempted to venture into online business. So should you join an MLM and sell products online? It seems they provide the content for marketing and may even give you a website. Or should you sell someone else’s digital products … Continue reading What’s The Best Way to Generate Income Online?
How to Find the Best Live Chat Software
Comm100July 29, 2015 So, you’ve made the decision to install live chat software on your website. Great, you won’t regret it. After all, live chat software is the most cost effective, proactive way to interact with visitors of your website. But, you already know this or you wouldn’t be reading this blog post. Still, deciding … Continue reading How to Find the Best Live Chat Software
The Best Time to Tweet… Is When Your Audience is Online [Infographic]
Tukan DasJuly 28, 2015 Think the best time to tweet is Mondays at 9 a.m.? Think again. Despite all of the analysis of the best time to tweet, there is no one-size-fits-all solution. Bright and early Monday morning might work for a small sample of businesses, but what if your audience is still sleeping at … Continue reading The Best Time to Tweet… Is When Your Audience is Online [Infographic]
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