Search engine optimization (SEO) can sometimes be treated as an afterthought, but columnist Nate Dame outlines how keyword research can be instrumental in planning and developing an effective content calendar. Nate Dame on July 27, 2017 Too many marketers still bring SEO in at the end of a content marketing project. They finish a … Continue reading 3 reasons SEO belongs at the beginning of a project, not the end
Columnist David Rodnitzky weighs the pros and cons of trusting Google and Facebook with your marketing analytics data. David Rodnitzky on March 10, 2015 Google and Facebook are in an arms race to provide the best ad tech they can to advertisers, and they’re willing to do it for little to no cost. This article … Continue reading All Your Marketing Data Belongs To Google & Facebook — Will You Keep It There?
Stay on message. The phrase is often used in politics and by politicians, some of whom — even the most skilled and polished — can’t resist the temptation to engage in a discourse that takes them far away from their core message. Going off message, however, doesn’t only happen in politics. It happens in every … Continue reading Messaging Before Content: What Belongs in Your Messaging Guide
