By Martha B. Coven May 19, 2022 The COVID-19 pandemic has transformed the habits of working professionals. Amidst the struggle to secure child care and a reliable internet connection, we’ve experienced a revolution in another fundamental aspect of work life: our writing. Many jobs now involve a constant juggling act of emailing, Slack messaging, … Continue reading The upside of a disrupted work environment? We’ve become better writers
MOps leaders now orchestrate business and customer outcomes at the modern intersection of art and science. Milton Hwang on April 8, 2022 Not long ago, marketing operations was the “clean-up-on-aisle-13” squad. But, as businesses digitized their customer experiences, marketing operations became strategic advisors to not only the CMO but also key cross-functional partners in product, … Continue reading Why marketing operations leaders have become modernizers
How Pete Stein’s Entrepreneurial Spirit Led Him To Become Merkle Americas President by Laurie Sullivan , Staff Writer @lauriesullivan, March 14, 2022 Pete Stein stepped into his role as president of Merkle Americas on March 1. Inside Performance asked him whether it felt different. You know — like when you are 49 years old, about to … Continue reading How Pete Stein’s Entrepreneurial Spirit Led Him To Become Merkle Americas President
By John Coleman February 17, 2022 Before the COVID-19 pandemic upended life around the world, we were living in the most prosperous period in all of human history, and yet people weren’t happier or more fulfilled. Why? A rising collection of data confirm and illuminate the disconnect between prosperity and purpose. An incredibly high … Continue reading Workers can become alienated from work without this thing
Find out where you can get smart with online training on immersive media for marketing. Lisa Peyton on February 24, 2022 Immersive media and technologies like augmented reality (AR), virtual reality (VR) and the Metaverse are a hot, hot topic these days. Long gone are the days when marketers could dismiss these technologies as a … Continue reading Become a Metaverse marketing maven
How Website Design Can Become the Face of Your Brand Zaheer Dodhia / 12 Feb 2022 If you have an internet-based company, especially an eCommerce site, you’ve probably already spent a lot of time optimizing your website design. Optimized web design, fast loading speeds, and attractive graphics are all part of drawing customers in. … Continue reading How Website Design Can Become the Face of Your Brand
By LaRae Quy—SmartBrief February 03, 2022 During this pandemic, I’ve read many ridiculous articles about how resilience means “bouncing through” our obstacles—as though riding out a pandemic is life on a trampoline. These Band-Aids of advice do nothing to encourage people to look for the deep healing they will need if they truly want … Continue reading 4 effective ways to become more resilient
Businesses need to identify a person within their organizations to be their public face on this important social network, says Darryl Praill, CRO for VanillaSoft. Chris Wood on September 29, 2021 Adopting a soft sales technique on LinkedIn can grow your network, and ultimately sales, according to Darryl Praill, CRO for sales engagement software company … Continue reading How to become a B2B influencer on LinkedIn
Desiree Johnson September 14, 2021 Who wouldn’t want to become an Instagram influencer? Post a few pictures and have people hang onto your every word. It sounds like heaven. While there are certain stereotypes about how to get Instagram famous, making it in 2021 is tougher than ever before. The fake it until you make … Continue reading How to Become an Instagram Influencer: Get Famous & Be a Star
Stephanie Shreve August 20, 2021 It’s no secret that third-party cookies are on their way out. Consumers have demanded more control over the data they share, and government regulations and browsers followed suit. According to StatCounter, we can expect an 82% decline in addressable media with the loss of third-party cookies. This equates to a … Continue reading Ready to Leave Cookies Behind? Steps to Become a First-Party Data Expert
