By Danica Lo May 06, 2022 When Tom Shen and Kenny Leung quit their tech jobs—as senior consultant at IBM and business strategist at Facebook, respectively—to launch a direct-to-consumer company in 2019, they had no idea that just a few months later, they’d run a thriving luxury makeup-brush brand with waitlists of customer names … Continue reading Data-driven, crowdsourced beauty brand Rephr launches second skincare SKU
Pharmaceutical, Retail Replace Automotive, Beauty As Top Ads At 2022 Grammys by Laurie Sullivan @lauriesullivan, April 5, 2022 The 63rd Grammy Awards hosted by South African comedian Trevor Noah hit record low ratings, down nearly 53% compared with 2020, according to one media outlet. Music’s biggest night delivered an average of 8.8 million viewers for … Continue reading Pharmaceutical, Retail Replace Automotive, Beauty As Top Ads At 2022 Grammys
By Connie Lin March 14, 2022 Symmetry abounds in nature, often in its most beautiful forms. A perfect snowflake, a blooming sunflower, a light-harvesting complex from a bacterium—they all exhibit striking symmetry, crafted by some grander design. But how did that design come to be? Why have so many natural forms manifested in such … Continue reading Evolutionary scientists find symmetry in nature, and beauty in simplicity
Achim Nowak June 2, 2021 It’s been crazy, Rhonda, VP of Talent Management at a major global Pharma company, says to me last Thursday. 3 nights in a row I have been working until 1 in the morning. Sigh. Too much. Too much. Yup. Crazy. Rhonda knows this can’t go on. The situation screams under-resourced. … Continue reading The Beauty of Power Sprints
Ashley Hill — March 13, 2020 Have you tried segmenting your email marketing campaigns yet? It’s an effective way to convert leads into paying customers. This wave of personalization is sweeping the online marketing field—because it works. This increase in personalization is also why you are receiving more and more marketing emails with your name … Continue reading The Beauty of Bucketing: Letting Your Leads Self-Select Their Personas
What drives consumers to add personal care products to their Amazon carts? Here are four unique ways to motivate consumers to shop this burgeoning category on Amazon. Andrew Waber on September 12, 2018 Nearly 70 percent of consumers say they search for and purchase beauty and personal products on Amazon. This will come as … Continue reading 4 lessons learned from 200,000 Amazon beauty, personal care product pages
by Amanda OliverSeptember 19, 2016 One of the biggest misconceptions that brands have about digital ads is that they need to have expensive and over the top videos, target a wide range of audiences, and be a huge, well-known name to find success. Thankfully, that’s not the case. Beauty brands are seeing the biggest benefit … Continue reading Make Your Digital Ads #Flawless: 3 Rules of Beauty Ads That Are Bogus
by Amanda OliverSeptember 12, 2016 One of the biggest misconceptions that brands have about digital ads is that they need to have expensive and over the top videos, target a wide range of audiences, and be a huge, well-known name to find success. Thankfully, that’s not the case. Beauty brands are seeing the biggest benefit … Continue reading Make Your Digital Ads Flawless: 3 Rules of Beauty Ads That Are Bogus
by Nikhil Sharma January 22, 2016 Follow @mrsharmaJanuary 22, 2016 The beauty industry is one of the most competitive industries out there. Companies are constantly striving to capture the attention of consumers. If not, their competition could easily steal away their temperate customers on the next trip to the mall or drugstore while walking down … Continue reading How a Beauty Company Doubled Their Revenue With Programmatic Advertising
Stephanie WhartonAugust 21, 2015 Though in-store sales still comprise the bulk of consumer spending, the prevalence of ecommerce has made it almost too easy to purchase food, clothing, electronics and, well, almost anything online. Yet while many industries are thriving, the beauty sector has had a more difficult time finding success in the ecommerce environment. … Continue reading How 3 Beauty Brands Overcome eCommerce Obstacles
