Tag Archives: Beauty

This beauty brand is promoting ‘bottle positivity.’ Are customers buying it?

Branding Lessons

  By Sarah Lynch December 05, 2022 Four days after launching the body and hair care brand Saltair, Iskra Lawrence had a problem. The model turned cofounder had just released her first line of products in 100% aluminum bottles, a choice she and her team had made for the material’s recyclability. Now, some customers receiving … Continue reading This beauty brand is promoting ‘bottle positivity.’ Are customers buying it? →

How indie, BIPOC-owned beauty brands are shaping the future of retail

Retail Industry

By Yannise Jean September 22, 2022 As consumers increasingly research the background of the products they love—including who founded the brand—retailers like Ulta, Sephora, and even Target have curated their inventories in response. Now their stores spotlight minority-owned brands, and they’ve formed programs to assist these founders.        Sephora, one of the leading … Continue reading How indie, BIPOC-owned beauty brands are shaping the future of retail →

Data-driven, crowdsourced beauty brand Rephr launches second skincare SKU

Data-Driven Strategy

By Danica Lo   May 06, 2022 When Tom Shen and Kenny Leung quit their tech jobs—as senior consultant at IBM and business strategist at Facebook, respectively—to launch a direct-to-consumer company in 2019, they had no idea that just a few months later, they’d run a thriving luxury makeup-brush brand with waitlists of customer names … Continue reading Data-driven, crowdsourced beauty brand Rephr launches second skincare SKU →

Pharmaceutical, Retail Replace Automotive, Beauty As Top Ads At 2022 Grammys

Advertisement Industry

Pharmaceutical, Retail Replace Automotive, Beauty As Top Ads At 2022 Grammys by Laurie Sullivan  @lauriesullivan, April 5, 2022 The 63rd Grammy Awards hosted by South African comedian Trevor Noah hit record low ratings, down nearly 53% compared with 2020, according to one media outlet. Music’s biggest night delivered an average of 8.8 million viewers for … Continue reading Pharmaceutical, Retail Replace Automotive, Beauty As Top Ads At 2022 Grammys →

Evolutionary scientists find symmetry in nature, and beauty in simplicity

World Changing Ideas

By Connie Lin   March 14, 2022   Symmetry abounds in nature, often in its most beautiful forms. A perfect snowflake, a blooming sunflower, a light-harvesting complex from a bacterium—they all exhibit striking symmetry, crafted by some grander design. But how did that design come to be? Why have so many natural forms manifested in such … Continue reading Evolutionary scientists find symmetry in nature, and beauty in simplicity →

The Beauty of Bucketing: Letting Your Leads Self-Select Their Personas

Leads Generation

Ashley Hill — March 13, 2020 Have you tried segmenting your email marketing campaigns yet? It’s an effective way to convert leads into paying customers. This wave of personalization is sweeping the online marketing field—because it works. This increase in personalization is also why you are receiving more and more marketing emails with your name … Continue reading The Beauty of Bucketing: Letting Your Leads Self-Select Their Personas →

4 lessons learned from 200,000 Amazon beauty, personal care product pages

Lessons Learned

What drives consumers to add personal care products to their Amazon carts? Here are four unique ways to motivate consumers to shop this burgeoning category on Amazon. Andrew Waber on September 12, 2018   Nearly 70 percent of consumers say they search for and purchase beauty and personal products on Amazon. This will come as … Continue reading 4 lessons learned from 200,000 Amazon beauty, personal care product pages →

Make Your Digital Ads #Flawless: 3 Rules of Beauty Ads That Are Bogus

Digital Marketing Skills

by Amanda OliverSeptember 19, 2016 One of the biggest misconceptions that brands have about digital ads is that they need to have expensive and over the top videos, target a wide range of audiences, and be a huge, well-known name to find success. Thankfully, that’s not the case. Beauty brands are seeing the biggest benefit … Continue reading Make Your Digital Ads #Flawless: 3 Rules of Beauty Ads That Are Bogus →

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