Tag Archives: Beauty

The Beauty of Bucketing: Letting Your Leads Self-Select Their Personas

Ashley Hill — March 13, 2020 Have you tried segmenting your email marketing campaigns yet? It’s an effective way to convert leads into paying customers. This wave of personalization is sweeping the online marketing field—because it works. This increase in personalization is also why you are receiving more and more marketing emails with your name … Continue reading The Beauty of Bucketing: Letting Your Leads Self-Select Their Personas

4 lessons learned from 200,000 Amazon beauty, personal care product pages

What drives consumers to add personal care products to their Amazon carts? Here are four unique ways to motivate consumers to shop this burgeoning category on Amazon. Andrew Waber on September 12, 2018   Nearly 70 percent of consumers say they search for and purchase beauty and personal products on Amazon. This will come as … Continue reading 4 lessons learned from 200,000 Amazon beauty, personal care product pages

Make Your Digital Ads #Flawless: 3 Rules of Beauty Ads That Are Bogus

by Amanda OliverSeptember 19, 2016 One of the biggest misconceptions that brands have about digital ads is that they need to have expensive and over the top videos, target a wide range of audiences, and be a huge, well-known name to find success. Thankfully, that’s not the case. Beauty brands are seeing the biggest benefit … Continue reading Make Your Digital Ads #Flawless: 3 Rules of Beauty Ads That Are Bogus

Make Your Digital Ads Flawless: 3 Rules of Beauty Ads That Are Bogus

by Amanda OliverSeptember 12, 2016 One of the biggest misconceptions that brands have about digital ads is that they need to have expensive and over the top videos, target a wide range of audiences, and be a huge, well-known name to find success. Thankfully, that’s not the case. Beauty brands are seeing the biggest benefit … Continue reading Make Your Digital Ads Flawless: 3 Rules of Beauty Ads That Are Bogus

How a Beauty Company Doubled Their Revenue With Programmatic Advertising

by Nikhil Sharma January 22, 2016 Follow @mrsharmaJanuary 22, 2016 The beauty industry is one of the most competitive industries out there. Companies are constantly striving to capture the attention of consumers. If not, their competition could easily steal away their temperate customers on the next trip to the mall or drugstore while walking down … Continue reading How a Beauty Company Doubled Their Revenue With Programmatic Advertising

How 3 Beauty Brands Overcome eCommerce Obstacles

Stephanie WhartonAugust 21, 2015 Though in-store sales still comprise the bulk of consumer spending, the prevalence of ecommerce has made it almost too easy to purchase food, clothing, electronics and, well, almost anything online. Yet while many industries are thriving, the beauty sector has had a more difficult time finding success in the ecommerce environment. … Continue reading How 3 Beauty Brands Overcome eCommerce Obstacles