Thinking WAY Beyond The Banner by Mike Azzara, Op-Ed Contributor, March 16, 2017 Of course, better brands already think carefully about their raison d’être, their Purpose (with a capital P) and related core values, and they act mindfully to imbue that Purpose and those values into all aspects of their operations — with marketing, advertising … Continue reading Thinking WAY Beyond The Banner
by Greetje den Holder Follow @GdenHolderOctober 22, 2016 As the Internet has evolved over time, web users have become increasingly indifferent to online ads. In fact, 56% of all of the digital ads out there are never seen by a human, and standard banner ads are only clicked on by 1.2 people out of every … Continue reading How to Fight Banner Blindness [The Ultimate Guide]
by Sherie Wigder July 21, 2016July 21, 2016 My favorite sitcom these days is “The Goldbergs,” a 30-minute weekly view of the ‘80s based on a geeky movie-loving kid and his family. The episodes coincide with what is happening in 2016 and relate to what happened in the ‘80s. The last two episodes are an … Continue reading Banner Advertising – Is This ALL There IS?
by Eyal Katz June 26, 2016 Follow @eyalk100June 26, 2016 Do you remember those teenage dramas from the 1990s, like Beverly Hills 90210, Heartbreak High, and Degrassi High? In every one of those shows, there was always a “new kid” at school. The guy or girl was usually very attractive, shrouded in mystery, and the … Continue reading What Native Ads Can Learn From Display & Banner Ads
by Paul Jacobson May 26, 2016 Follow @pauljacobsonMay 26, 2016 Publishers under fire Ad optimization is a process involving a number of factors that publishers need to pay careful attention to. One of the key challenges facing the display advertising industry is the dual threat of banner blindness and low viewability. These are distinct, although … Continue reading Banner Blindness, Viewability, Ad Blockers and Other Ad Optimization Tricks
by Ben Frederick @mp_benfred, (January 07, 2016) Banner display ads will no longer be the format of choice for many mobile advertisers and marketers in 2016, a study from Trusted Media Brands , Inc. has found. The survey of clients and agency executives, released Wednesday, was conducted by Advertiser Perceptions. Although display ads — including … Continue reading Mobile Banner Ads To Drop In Popularity, Native And Video Ads Gain Momentum
Sujan DeswalAugust 23, 2015 In 2013, Nielsen reported in its “Trust in Advertising” study that online banner ads are the least trusted form of advertising among consumers falling even behind traditional ads like in the newspapers or magazines. In fact, you are more likely to put yourself through a Navy SEAL’s training than click on … Continue reading Banner Ads Suck (and How to Make Them Convert Better)
Ron ChatterjeeMay 25, 2015 According to comScore, only 8 percent of internet users account for 85 percent of clicks on display ads (and some of them aren’t even humans!). After reading that, you might be thinking whether banner ads are still a legible form of advertising or not, whether display advertising is still alive. You … Continue reading Display Banner Advertising – Worth It Or Not? (Infographic)
William YatesApril 25, 2015 Charles Darwin might have understood today’s fast evolving digital marketing landscape quite as well as he did his chosen profession as naturalist and geologist. Darwin’s book, On the Origin of Species, introduces the scientific theory that populations evolve over the course of generations through a process of natural selection. Evolve, or … Continue reading Banner Advertising: Evolve and Be Seen
By Michael Brenner, Published November 2, 2014 Earlier this week I was asked for my view on which marketing tactic is like “The Walking Dead” of marketing. I was honored to be included on the list of contributors along with amazing thought leaders in marketing like Ann Handley, Joe Pulizzi, Doug Kessler, Neil Patel and … Continue reading Banner Ads Must Die!!!