Tag Archives: Banner

Banner Blindness, Viewability, Ad Blockers and Other Ad Optimization Tricks

by Paul Jacobson May 26, 2016 Follow @pauljacobsonMay 26, 2016 Publishers under fire Ad optimization is a process involving a number of factors that publishers need to pay careful attention to. One of the key challenges facing the display advertising industry is the dual threat of banner blindness and low viewability. These are distinct, although … Continue reading Banner Blindness, Viewability, Ad Blockers and Other Ad Optimization Tricks

Mobile Banner Ads To Drop In Popularity, Native And Video Ads Gain Momentum

by Ben Frederick @mp_benfred, (January 07, 2016) Banner display ads will no longer be the format of choice for many mobile advertisers and marketers in 2016, a study from Trusted Media Brands , Inc. has found. The survey of clients and agency executives, released Wednesday, was conducted by Advertiser Perceptions. Although display ads — including … Continue reading Mobile Banner Ads To Drop In Popularity, Native And Video Ads Gain Momentum

Banner Ads Suck (and How to Make Them Convert Better)

Sujan DeswalAugust 23, 2015 In 2013, Nielsen reported in its “Trust in Advertising” study that online banner ads are the least trusted form of advertising among consumers falling even behind traditional ads like in the newspapers or magazines. In fact, you are more likely to put yourself through a Navy SEAL’s training than click on … Continue reading Banner Ads Suck (and How to Make Them Convert Better)

Display Banner Advertising – Worth It Or Not? (Infographic)

Ron ChatterjeeMay 25, 2015 According to comScore, only 8 percent of internet users account for 85 percent of clicks on display ads (and some of them aren’t even humans!). After reading that, you might be thinking whether banner ads are still a legible form of advertising or not, whether display advertising is still alive. You … Continue reading Display Banner Advertising – Worth It Or Not? (Infographic)

Banner Advertising: Evolve and Be Seen

William YatesApril 25, 2015 Charles Darwin might have understood today’s fast evolving digital marketing landscape quite as well as he did his chosen profession as naturalist and geologist. Darwin’s book, On the Origin of Species, introduces the scientific theory that populations evolve over the course of generations through a process of natural selection. Evolve, or … Continue reading Banner Advertising: Evolve and Be Seen