AI is reshaping the core of marketing. Staying competitive now means reengineering strategy, structure and leadership—fast. Scott Hornstein on August 1, 2025 Let’s be clear – this is our choice. We can be proactive and take some risks, or not. This is the big bang theory: BANG. AI promises untold, unimaginable increases in efficiency … Continue reading AI’s big bang effect means marketing must evolve or die
John Ejiofor July 6, 2021 Your email marketing must come with a big bang; it must click, it must resound, and most importantly, it must get to your subscribers. Email marketing is still the surest way to ensure that you are relevant in the marketing landscape, but you can’t go about bombarding your subscribers with … Continue reading IP Warming: How to Get a Big Bang From Email Marketing Campaigns
Carine Alexis — June 18, 2018 — June 18, 2018 Are you ready for fireworks? We’re not just talking about the colorful pyrotechnics that will light the skies across America in a few weeks. We also mean the explosive impact your marketing can have around the July 4th holiday – which generates over seven billion … Continue reading 8 Campaign Ideas for Making a Big Bang on July 4th
Dave Sutton — May 15, 2018 — May 15, 2018 Do you remember when Bud Light took over the Hotel Palomar in downtown Phoenix and setup the “House of Whatever” across the street during Super Bowl XLIX? A lot of people viewed it as another over-the-top brand excess – expensive entertainment expense rather than an … Continue reading 3 Ways to Get the Biggest Bang for Your Experiential Event Buck
Wondering where to focus your efforts this year in order to gain an edge over your competitors? Columnist Jeremy Knauff has some ideas. Jeremy Knauff on January 23, 2018 We’re just about three weeks into the new year, and the momentum you establish now can easily set the pace for the rest of … Continue reading 3 SEO tasks to start 2018 off with a bang
Kristen Dunleavy — November 20, 2017 Follow @KristenWritesIt — November 20, 2017 There are only 42 days left in 2017. What can you do to make sure you make the most of every one of them? Here are six tips to help you maximize your year-end potential, and have the momentum that can help you … Continue reading 6 Email Marketing Tips to End 2017 with a Bang
Which audience lists are you using to amplify your paid search efforts? Columnist Mona Elesseily shares some of her favorites. Mona Elesseily on October 6, 2017 These days, there are so many audience possibilities that it can be confusing to figure out where to begin. Not all audiences are created equal, though — so … Continue reading Audiences to employ for extra online marketing bang!
by Jessica VionasOctober 13, 2016 After the webinar is done, I usually heave a huge sigh of relief (especially if there were no technical difficulties!). However, you just had a whole bunch of people engage with you for an hour—now is not the time to drop the ball! Recording Recording your webinar is super important … Continue reading Post-Webinar Activities to Get the Most Bang for Your Buck
by Sarah Clark May 21, 2016 Follow @b3netMay 21, 2016 In recent years, the startup ecosystem has truly blossomed. This rise has been driven by factors like ready availability of funds, evolution of technology, fledging domestic markets and reinforcement of different business ideas. The year 2015 saw extreme highs and considerable lows across startup hubs … Continue reading 6 Smart Ideas To Kickstart Your Startup With A Bang
by Ryan Pinkham December 3, 2015 Follow @RyanPinkhamDecember 3, 2015 Let’s face it. No matter how hard you try, it’s difficult to ever be completely prepared for the holiday season. Hopefully you’ve prepared your store or office to make sure you’re providing the best experience to customers. But what about your marketing? A tool like … Continue reading 15 Last-Minute Holiday Email Ideas to End 2015 with a Bang
