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Back to basics: How to manage your brand through a crisis

Branding Lessons

Here are some opportunities to protect – and even greatly improve – the reputation of your business and its approach with customers. Ashley Segura on July 16, 2020 Managing a company’s brand, even during “normal” times, can be challenging depending upon your niche, your competition and the current circumstances. And of course, most of us … Continue reading Back to basics: How to manage your brand through a crisis →

5 Topics to Communicate to Employees Before Going Back to the Office

Employee Management

Jessica Thiefels July 5, 2020 Now that more of the United States is opening up, millions of Americans are returning to work. However, after the COVID-19 shutdowns, “back to the office” doesn’t necessarily mean “back to normal.” To help employees adjust to office life post-quarantine, you’ll need to be ready to communicate important changes and … Continue reading 5 Topics to Communicate to Employees Before Going Back to the Office →

5 Things to Consider Before Bringing Your Employees Back to the Office After COVID-19 Lockdown

World Level Crisis

Anjan Pathak — May 12, 2020 Millions of workers in China had worked from home for most of February, which was a new experience for many. Now many have returned to the workplaces, with reduced working hours and pay. Still, today, going back to work requires a lot of mental effort. COVID-19’s existence is in … Continue reading 5 Things to Consider Before Bringing Your Employees Back to the Office After COVID-19 Lockdown →

Facebook pulls back on Campaign Budget Optimization mandate

Facebook Advertisement

Advertisers will not be required to use CBO. Ginny Marvin on April 21, 2020 In a reversal, Facebook will no longer require advertisers to use its Campaign Budget Optimization (CBO) feature in campaigns. Advertisers will have the choice to either have budgets managed at the campaign or ad set level. Advertiser choice. “To provide advertisers … Continue reading Facebook pulls back on Campaign Budget Optimization mandate →

How to Survive, Bounce Back, and Achieve Success Throughout a Crisis

Crises Management

Judy Caroll — April 17, 2020 Trying times like the current global health crisis can turn the tables for many people: homes turn into remote offices, fine dining restos deliver food, fitness classes are done on the internet and guitar tutorials are taught virtually. These are scenarios of small businesses, which accounts to almost half … Continue reading How to Survive, Bounce Back, and Achieve Success Throughout a Crisis →

Do Your Customers Have a ‘Survive’ or a ‘Come Back Stronger’ Mindset?

Customer Retention

Bob Apollo — April 2, 2020 There probably isn’t a single industry or organisation that isn’t being affected in some way by covid-19. A few sectors – healthcare and food retail amongst them – are seeing increasing demands for their services and increasing stress on their ability to deliver. Others are seeing an often-precipitous decline … Continue reading Do Your Customers Have a ‘Survive’ or a ‘Come Back Stronger’ Mindset? →

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