Angela Hausman, PhD March 30, 2021 In the days when customers came to your store to buy products, building trust and credibility for your business was a relatively easy process facilitated by face-to-face interactions. You hired likable, friendly employees who spent time working to help customers, even getting to know them as people, and credibility … Continue reading Building Trust and Credibility for Your Business: Tips to Avoid Mistakes
Elise Stieferman March 8, 2021 How difficult can running a social media channel be? From a personal perspective, it’s intuitive and easy. On a business level, however, attempting to master social media marketing keeps many executives up at night. What’s so tough about building a corporate social presence, then? For one, many brands fall into … Continue reading Avoid These 3 Common Mistakes in Social Media Marketing and Advertising
Jonathan Crossfield February 22, 2021 A bad brief can handicap a project before it starts, wasting time and money while risking the quality of the completed deliverables. A brief isn’t just about documenting what you want from the agency or contractor; it should also provide them with the key information they need to begin the … Continue reading 6 Mistakes to Avoid When Writing a Brief
Shardul Bhatt February 17, 2021 Studies show that around 90% of eCommerce businesses fail within 120 days of their launch. While an eCommerce store is a lucrative opportunity, you can often underestimate the risks from the initial stages. If you are on the verge of starting an eCommerce business, forget the rewards that come with … Continue reading 7 Common eCommerce Business Mistakes to Avoid in 2021
Erika Taylor Montgomery February 10, 2021 How do potential customers find your business? Chances are, they search online. The internet is the top way consumers research brands, services and products before buying. That’s why blogging for SEO (search engine optimization) is so important to include as part of your company’s marketing strategy. Studies show that … Continue reading 18 Common Mistakes You Need To Avoid When Blogging For SEO
Cam Gray February 10, 2021 Avoiding burnout is detrimental to your business and life success. It doesn’t matter what you do for a living, there’s a certain point where too much of it all the time will lead to burnout. Burnout is a state of exhaustion caused by prolonged stress; it can manifest emotionally, … Continue reading 6 Ways to Avoid Burnout as a Business Owner
Natalie Boyd February 3, 2021 Launching a new website isn’t the end of the design process. It’s just the beginning! Much of your site’s performance success derives from early planning: developing SMART goals, benchmarking key stats, knowing your audience, mapping out site structure, and optimizing for mobile. Yet, it’s the fine-tuning after the website launches … Continue reading Post-Launch Web Design Mistakes and How to Avoid Them
Graham Mazie January 26, 2021 You did it! You’ve finished your beautiful/unique/amazing web design after countless hours of debating and laboring over the most minute details. Now you’re on the precipice: That wonderful design is about to become a live, fully interactive web page! How do you avoid having all that hard work be for … Continue reading 11 Common Mistakes to Avoid in Web Design Execution
Stefan Palios January 25, 2021 Finding success as a freelancer is all about the questions you ask. This is especially true for the questions freelancers should ask potential clients on sales calls. Asking the questions during the sales process will help you identify if the project is right for you, scope the project more accurately, … Continue reading 9 Questions Freelancers Should Ask Potential Clients (And 3 To Avoid At All Costs)
How to Avoid Serious Cybersecurity Threats to Your Business This Year When creating your business outlook for this year, you’ve probably come up with things to accomplish and avoid. A cybersecurity attack undoubtedly falls into the second category. Here are some actionable strategies to steer clear of cyberthreats this year. Educate Your Team About Phishing … Continue reading How to Avoid Serious Cybersecurity Threats to Your Business This Year
