Forget the low-hanging fruit and reach for the numbers that tell you what’s really working. Mike Pastore on June 19, 2025 Marketers, and B2B marketers in particular, often face criticism for focusing on vanity metrics. Vanity metrics are numbers that are easily measurable and look good on paper but don’t directly correlate to business … Continue reading 7 vanity metrics marketers should avoid, and 7 to replace them
Stop building data and martech solutions no one uses. Start activating transformation that delivers real ROI. Kristina Kalpokaite on April 18, 2025 Digital transformation has reached near-universal adoption — but success remains elusive. Most large organizations have spent the last decade modernizing systems, embedding data teams and rethinking customer journeys. Despite this progress, … Continue reading 4 pitfalls of digital transformations and how to avoid them
February 24, 2025 How to spot fake job postings and avoid scams Not every job listing is what it seems. Experts reveal how to identify fake postings, avoid scams, and focus on legitimate career opportunities. BY Featured If you’ve ever felt frustrated by job listings that seem too good to be true or lead nowhere at … Continue reading How to spot fake job postings and avoid scams
Marketers risk losing their strategic edge by depending too much on AI tools. Here’s how to balance automation with critical thinking. Scott Gillum on January 16, 2025 AI tools are transforming how marketers research, write and make decisions. But this growing reliance on automation could come with serious risks. As powerful as AI can … Continue reading Are marketers trusting AI too much? How to avoid the strategic pitfall
It’s easy to fall into the productivity trap. Here’s what you can do to steer clear of unhealthy habits and reduce burnout. BY Pavithra Mohan As 2024 comes to a close, you might be feeling the pressure between year-end deadlines and holiday plans. Perhaps you’re looking to supercharge your productivity—or maybe you’re thinking ahead to your … Continue reading What you can do to avoid toxic productivity
How To Avoid The 7 ‘Deadly Sins’ Of Emotionless Advertising by Laurie Sullivan , Staff Writer @lauriesullivan, October 24, 2024 Consumer attention is difficult to capture, but emotional storytelling — rather than rational approaches to advertising — can dramatically drive brand growth and success. The Emotion Effect, a new white paper from brand-tracking organization Tracksuit, found … Continue reading How To Avoid The 7 ‘Deadly Sins’ Of Emotionless Advertising
October 06, 2024 4 questions to avoid asking in a first-round interview These aren’t necessarily bad topics, but in the early stages of interviewing, it’s important to emphasize your enthusiasm for the role. You made it to the end of the first interview. Chances are, the hiring manager will ask this final question: Do you … Continue reading 4 questions to avoid asking in a first-round interview
Steer clear of common decision-making mistakes like inconsistent data monitoring, wrong metrics and a lack of agility. Greg Kihlstrom on September 17, 2024 My previous article on building a data-driven organization focused on using data to guide marketing strategies from the start. We tackled common challenges like relying on anecdotes, unclear objectives and data … Continue reading How to avoid pitfalls of data-driven marketing execution
Avoid the legal and ethical dangers of stock content misuse. Explore these cautionary tales and best practices for managing stock assets in your DAM. Michelle Tackabery on July 23, 2024 As marketers who rely on creative collaborators to produce amazing adverts, timely text and vibrant visuals, we all use stock content. A good stock … Continue reading 3 ways to avoid stock content misuse in your DAM
Tools like AI-led journey orchestration are akin to air traffic control and empower marketers to optimize thousands of journeys simultaneously. Optimove on July 8, 2024 Imagine you were entrusted with ensuring a planeload of people lands smoothly and safely. Then on top of that, imagine you are also responsible for their comfort and responding … Continue reading Avoid customer journeys becoming a bad trip – be position-less by Optimove
