By Aytekin Tank January 26, 2023 With layoffs looming because of the current economic climate, many employees are concerned with losing their jobs—and they have a right to worry. There have been significant layoffs, especially in the tech industry. According to The Economic Times, these dismissals are giving workers sleepless nights. The macroeconomic uncertainty … Continue reading 4 ways automation can help your team succeed—rather than replace workers
The benefits of using a B2B MAP start with the potential for personalizing the buyer experience — but they don’t end there. Pamela Parker on January 11, 2023 Does every B2B marketing organization need a marketing automation platform? There are many use cases for the solution; so many that it’s hard to imagine that most … Continue reading Does your organization need a marketing automation platform?
Marketing automation platforms offer some common core capabilities, but vendors are looking to differentiate their offerings with a range of more advanced features. Pamela Parker on January 9, 2023 What factors are driving marketing automation platform use, and what capabilities do MAPs provide for B2B marketers? MAPs help businesses identify potential customers and automate the … Continue reading What is marketing automation and how can it help B2B marketers?
The Ultimate Guide to Marketing Automation in 2023 Jessica Wade / 19 Dec 2022 In 2023, the landscape of marketing automation will continue to evolve as new technologies and trends emerge. Businesses should stay ahead of the curve to compete at their best. Now It is time to start planning your marketing automation strategy … Continue reading The Ultimate Guide to Marketing Automation in 2023
Google Says Automation Will Support Advertisers In A World Without Cookies by Laurie Sullivan @lauriesullivan, December 19, 2022 Google has offered an in-depth look at how automation will pick up where cookies leave off when targeting ads without browser cookies. The company is collaborating with the advertising industry to transition to new private ad technologies … Continue reading Google Says Automation Will Support Advertisers In A World Without Cookies
Justin Sharaf, vice president of marketing operations at Collibra, shares four easy ways to get better data from your MAP. Constantine von Hoffman on December 12, 2022 Nearly every marketing organization uses marketing automation platforms these days. However, just having a MAP isn’t enough. You have to understand how to use and extract value from … Continue reading 4 easy ways to optimize data intake on your marketing automation platform
Microsoft Adds Automation To Retargeting Lists, Integrates Customer Match With Adobe, Others by Laurie Sullivan @lauriesullivan, December 2, 2022 Microsoft Advertising has released updates to its Audience Targeting feature and Audience Network such as customer match integrations, auto-generated remarketing lists, and video ads. Customer match integrations — which allows marketers to use email lists that … Continue reading Microsoft Adds Automation To Retargeting Lists, Integrates Customer Match With Adobe, Others
7 Ways to Use Marketing Automation for Lead Nurturing Syed Balkhi / 27 Nov 2022 If you’re like most businesses, you’re always looking for ways to generate more leads and sales. And if you’re like most businesses, you don’t have a lot of time or money to waste on marketing techniques that don’t work. … Continue reading 7 Ways to Use Marketing Automation for Lead Nurturing
Top Ten Warehouse Automation Companies Adeline Howell / 07 Nov 2022 What exactly is warehouse automation? Just as it sounds, companies use automated machines such as robots and sensors to complete important tasks throughout day-to-day operations. Warehouse automation companies optimize customer fulfillment and create more room for growth. Automation systems take time-consuming tasks and … Continue reading Top Ten Warehouse Automation Companies
Data Warehouse Automation System Meaning and Examples Adeline Howell / 27 Oct 2022 Data warehouse automation is more complex than robots zooming around your company warehouse, completing tasks. Processes including, but not limited to, design, development, operations, impact analysis, and testing are involved in data warehouse automation systems. What exactly is data warehouse automation? … Continue reading Data Warehouse Automation System Meaning and Examples
