KC Claveria — August 11, 2017 Follow @kcclaveria — August 11, 2017 Most of us can detect phony people when we meet them, so we aren’t able to truly connect with them. It’s true with brands as well. Research conducted by The Drum in collaboration with Opinium shows that 78 percent of consumers feel brands … Continue reading How Smart Companies Embrace Brand Authenticity to Improve Customer Relationships
Sahail Ashraf — July 21, 2017 Follow @Talcontent — July 21, 2017 It is not easy to be authentic on social. Even if your client’s posts are relaxed and calm and don’t sell stuff, chances are they will turn up the noise every now and then. Take a moment to look through some social feeds … Continue reading The New Authenticity On Social Media
If you want to make developer-centric events a success, columnist Josh Aberant explains, you need to be able to connect with the dev community. Josh Aberant on May 10, 2017 Developers can be skeptical, dismissive of hyperbole, willing to bench-test any product claim and unhesitatingly open to sharing their opinions with the rest of … Continue reading For marketing with developer events, connection and authenticity matter
Brian Basilico — April 22, 2017 Follow @bbasilico— April 22, 2017 Fixing A Sour Stomach A while ago, I gave up coffee. The reason I gave up coffee is I was drinking a pot of home-ground Starbucks a day and it was starting to bother my stomach. That happens. So I started drinking green tea. … Continue reading How Authenticity, Integrity, and Clarity are Great For Business!
When deciding which local businesses to patronize, consumers choose ones they know and trust. Columnist Brian Smith shares tips for marketers looking to help their businesses cultivate a strong image within their local communities. Brian Smith on January 9, 2017 Welcome to the post-truth world. A world of fake news and faulty Facebook metrics. … Continue reading The importance of local authenticity
Jared Augustine — December 28, 2016 Follow @JaredAugustine— December 28, 2016 “Authenticity in influencer marketing” is one of the most cliché phrases used in the space. But what does that actually mean to creators? I asked 15 influencers to share their thoughts about how they would define an authentic brand partnership. Misty Kingma “What makes … Continue reading 15 Creators Dissect Authenticity in Influencer Marketing
by Josh Engroff, Op-Ed Contributor, October 14, 2016 Consumers spend an overwhelming amount of time in environments where brands are not always welcome. As good as the ad experiences are on Facebook, Instagram, and Twitter, as a brand you are in constant competition with other people the user would rather talk to: friends, family, the … Continue reading The Anxiety of Authenticity — Or, New Ways of Seeing
by Kristen Carlson Follow @Kcarlson14October 14, 2016 Not every positive impact program is created equal. The truth is that some programs have higher levels of engagement, resonate with stakeholders more and have a bigger impact. The most important success factors are trust and authenticity. According to new research, employees generally view CSR programs in two … Continue reading The Authenticity of Corporate Social Responsibility
by Larry Angeli July 23, 2016July 23, 2016 How authenticity breaks through the marketing noise Marketers often ask me what causes referral marketing to be successful and more specifically what motivates a Customer to refer a product. The most obvious answer is satisfaction with the product or service purchased. Without that, you can’t expect someone … Continue reading 3 Ways to Incorporate Brand Authenticity into Your Referral Marketing Strategy
by Liz Papagni July 12, 2016 Follow @mrktgworxJuly 12, 2016 With so many social media channels out there these days, prospects are bombarded with different brands. There is a lot of noise in the digital marketplace. No matter how unique your product or service may be, you can bet that there are competitors out there … Continue reading The Essence of Authenticity
