Tag Archives: Authenticity

The Authenticity of Corporate Social Responsibility

Corporate Social

by Kristen Carlson Follow @Kcarlson14October 14, 2016 Not every positive impact program is created equal. The truth is that some programs have higher levels of engagement, resonate with stakeholders more and have a bigger impact. The most important success factors are trust and authenticity. According to new research, employees generally view CSR programs in two … Continue reading The Authenticity of Corporate Social Responsibility →

3 Ways to Incorporate Brand Authenticity into Your Referral Marketing Strategy

Branding

by Larry Angeli July 23, 2016July 23, 2016 How authenticity breaks through the marketing noise Marketers often ask me what causes referral marketing to be successful and more specifically what motivates a Customer to refer a product. The most obvious answer is satisfaction with the product or service purchased. Without that, you can’t expect someone … Continue reading 3 Ways to Incorporate Brand Authenticity into Your Referral Marketing Strategy →

Authenticity Overtakes Aspirations In Online Video Ads

Video Marketing

by Laurie Sullivan @lauriesullivan, (May 12, 2016) Females tend to rely more on word of mouth and social media for online digital video discovery, while males are more likely to turn to recommendations and search, at 69% vs. 29%, respectively, according to recent Interactive Advertising Bureau (IAB) data. This may explain why Google’s YouTube April … Continue reading Authenticity Overtakes Aspirations In Online Video Ads →

CEOs Should Strive For Authenticity in Dealing With Employees

Leadership

by David Kiger April 19, 2016 Follow @davidkigerApril 19, 2016 An effective CEO is an authentic CEO. Earning trust and credit with managers and employees can strengthen the bonds within a business. And honest, open communication goes a long way toward that goal. Here are a few tips and benefits for business leaders to develop … Continue reading CEOs Should Strive For Authenticity in Dealing With Employees →

Employee Advocacy on Social Media: Striking a Balance Between Authenticity and Compliance

Employee Advocacy

Isabel WagnerOctober 16, 2015 With social media now an integral part of the sales and marketing process, many organisations have embraced employee advocacy as a way of amplifying their campaigns. From senior managers to frontline staff, companies actively encourage employees to participate in conversations on social channels, share relevant content and become brand ambassadors. However … Continue reading Employee Advocacy on Social Media: Striking a Balance Between Authenticity and Compliance →

Show And Tell: How Social Media Authenticity Creates Community And Customers

Social Media Education

Leah SpectorJune 1, 2015 Whether you feel social media is a minor piece of your marketing mix or a significant part of your B2C business plan, you’ve likely at least accepted it is a must-have in your online selling toolkit. While only 33 percent of social media users in the U.S. follow brands, a whopping … Continue reading Show And Tell: How Social Media Authenticity Creates Community And Customers →

Brand Authenticity Leads to Higher ROI & Appeal [Infographic]

Branding

Bob HutchinsApril 15, 2015 We spend a lot of time on the BuzzPlant blog talking about authenticity, a subject that may not appear (at first glance) as exciting as live-stream social networks and data-proven Twitter strategies. But, trust me, authenticity has been and will be more important than the latest-and-greatest trends in social media marketing. … Continue reading Brand Authenticity Leads to Higher ROI & Appeal [Infographic] →

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