Austin Fracchia — September 20, 2018 Follow @AustinFracchia — September 20, 2018 It wasn’t until a bunch of people started hunting for imaginary creatures, often in places they weren’t supposed to be, that industry professionals were convinced of the potential of augmented reality. While the success of Pokémon Go has tapered off, and we are … Continue reading Is Now The Time To Use Augmented Reality In Your Business?
Contributor Adam Dorfman tells marketers what they need to know and how they might benefit from the upcoming launches of four AR games. Adam Dorfman on May 4, 2018 This summer could be either a boom or bust for augmented reality (AR) games and brick-and-mortar businesses. Four major AR games are coming that could … Continue reading Augmented reality games: Will this summer’s releases be booms or busts?
Brian Wallace — April 30, 2018 Follow @nowsourcing — April 30, 2018 People use augmented reality (AR) everyday and many don’t even realize it. Where it’s an instagram filter, mobile games, and retail app that let you see how furniture or clothing will look before you buy, AR is becoming part of daily lives – … Continue reading The Future of Augmented Reality Across Sectors [Infographic]
Brian Wallace — March 27, 2018 Follow @nowsourcing — March 27, 2018 Collaboration is king in the 21st century workforce. It has always been king, but before very recently your boss would take credit for all of your collaborative hard work. Instead today teams are built from individuals who bring different life experiences to the … Continue reading How Augmented Reality Un-Technology Is Going To Revolutionize Collaboration [Infographic]
Augmented Reality: The Hottest Thing Marketers Don’t Want by Mike Proulx , Op-Ed Contributor, September 18, 2017 Last week, all of our Snapchat bitmoji became 3D with the launch of some new “World Lenses.” At best they’re entertaining and, admittedly, kind of fun. And while these new lenses are a great step forward for Snapchat’s … Continue reading Augmented Reality: The Hottest Thing Marketers Don’t Want
Search: The Influence Of Augmented Reality by Laurie Sullivan , Staff Writer @lauriesullivan, July 7, 2017 Augmented reality (AR) will “create the screenless future without compromising our access to information,” according to Andrew Murphy. Murphy, managing partner at Loup Ventures, founded by Gene Munster, a former analyst at Minneapolis-based Piper Jaffray, thinks “AR will improve … Continue reading Search: The Influence Of Augmented Reality
Brian Wallace — July 3, 2017 Follow @nowsourcing — July 3, 2017 Virtual reality has been around for decades, but it is just now becoming a typical thing to see in a household. These days anyone with a smartphone and Google cardboard can use a rudimentary form of virtual reality, and some of the headsets … Continue reading Why Your Company Should Be Doubling Down On Augmented Reality Tech [Infographic]
What might the popular new mobile game mean for local marketers? Columnist Brian Smith explores. Brian Smith on July 27, 2016 Yesterday, as I was walking back from lunch, a middle-aged businessman stopped in front of me and took a picture of a dumpster with his smartphone — or at least that’s how it must have … Continue reading Pokémon Go, augmented reality and the future of local marketing
Startup WakingApp is officially launching its platform today in an open beta, following six months of testing and hundreds of demo projects by agencies and others. Barry Levine on February 22, 2016 If you’re a marketer thinking about virtual reality (VR) or augmented reality (AR), an Israeli startup is today making an offer you … Continue reading Marketers: Here’s A Free, No-Programming Toolkit For Virtual Reality & Augmented Reality
Laurie Sullivan @lauriesullivan, (March 22, 2015) Epson recently signed a deal with Mercedes’ AMG Petronas racing team to develop a tour for their museum showcasing Formula One cars. The virtual reality glasses running Android, Google’s operating system, could provide a visual tour to give the history of the car and who drove it as the … Continue reading When Augmented, Virtual Reality Becomes Real For Advertisers