Tag Archives: Augmented

Augmented Reality: The Hottest Thing Marketers Don’t Want

Augmented Reality: The Hottest Thing Marketers Don’t Want by Mike Proulx , Op-Ed Contributor, September 18, 2017 Last week, all of our Snapchat bitmoji became 3D with the launch of some new “World Lenses.” At best they’re entertaining and, admittedly, kind of fun. And while these new lenses are a great step forward for Snapchat’s … Continue reading Augmented Reality: The Hottest Thing Marketers Don’t Want

Search: The Influence Of Augmented Reality

Search: The Influence Of Augmented Reality by Laurie Sullivan , Staff Writer @lauriesullivan, July 7, 2017 Augmented reality (AR) will “create the screenless future without compromising our access to information,” according to Andrew Murphy. Murphy, managing partner at Loup Ventures, founded by Gene Munster, a former analyst at Minneapolis-based Piper Jaffray, thinks “AR will improve … Continue reading Search: The Influence Of Augmented Reality

Why Your Company Should Be Doubling Down On Augmented Reality Tech [Infographic]

Brian Wallace — July 3, 2017 Follow @nowsourcing — July 3, 2017 Virtual reality has been around for decades, but it is just now becoming a typical thing to see in a household. These days anyone with a smartphone and Google cardboard can use a rudimentary form of virtual reality, and some of the headsets … Continue reading Why Your Company Should Be Doubling Down On Augmented Reality Tech [Infographic]

Pokémon Go, augmented reality and the future of local marketing

What might the popular new mobile game mean for local marketers? Columnist Brian Smith explores. Brian Smith on July 27, 2016    Yesterday, as I was walking back from lunch, a middle-aged businessman stopped in front of me and took a picture of a dumpster with his smartphone — or at least that’s how it must have … Continue reading Pokémon Go, augmented reality and the future of local marketing

Marketers: Here’s A Free, No-Programming Toolkit For Virtual Reality & Augmented Reality

Startup WakingApp is officially launching its platform today in an open beta, following six months of testing and hundreds of demo projects by agencies and others. Barry Levine on February 22, 2016    If you’re a marketer thinking about virtual reality (VR) or augmented reality (AR), an Israeli startup is today making an offer you … Continue reading Marketers: Here’s A Free, No-Programming Toolkit For Virtual Reality & Augmented Reality

When Augmented, Virtual Reality Becomes Real For Advertisers

Laurie Sullivan @lauriesullivan, (March 22, 2015) Epson recently signed a deal with Mercedes’ AMG Petronas racing team to develop a tour for their museum showcasing Formula One cars. The virtual reality glasses running Android, Google’s operating system, could provide a visual tour to give the history of the car and who drove it as the … Continue reading When Augmented, Virtual Reality Becomes Real For Advertisers