Hattie JamesJune 24, 2015 Blood, sweat, tears – ask the founder of any startup, and she’ll tell you those are the building blocks which went into her company. She has toiled for months, even years to make this happen, often in some cramped space hidden away in the bowels of someone else’s building. Dig a … Continue reading Your Startup’s Unique Origin Story Can Be Your Most Marketable Asset [Infographic]
Nicole FougereJanuary 15, 2015 As a freelancer and business professional, what is your biggest asset? In most cases, it’s your data. It’s all the information you have collected over the years about your work, your clients, their contact information, likes / dislikes, previous orders, projects you’ve worked on, deals you’ve done, contracts signed, emails sent, … Continue reading Are You Protecting Your Biggest Asset?
Work-life balance. It seems to be the holy grail of today’s workforce. Some say it’s attainable, while others claim it’s impossible. We love the dichotomy, but hate the effort required to actually create this balance. Such is the case with marketing. Great marketing doesn’t happen overnight, and it’s not something you can check off as accomplished. … Continue reading Bank On Your Brand: How To Use Or Abuse Your Greatest Asset
“I’d like to propose that we spend some time and resources to research our current customers and target market,” the Marketing Director of Company A sheepishly declared during the monthly board meeting. “I just think that we should make sure we’re delivering to the customers we have; you know, keeping them happy?” Heads in the … Continue reading Learning to Understand and Delight Your Most Important Marketing Asset
