Rick Goodman — January 21, 2020 Taking a leadership role in a new organization can be exciting. It may even strike you as an opportunity to start fresh, and to sharpen your skills in service to a new team and a new vision. But going to a different organization can also bring some trepidation; indeed, … Continue reading Starting a New Role? Assess Organizational Culture
Darleen DeRosa — September 24, 2019 Follow @onpoint_llc Leadership assessment and training is an essential element of succession planning for any organization. While there are many factors involved in a comprehensive assessment strategy, identifying and evaluating leadership soft skills are among the most important. Developing these critical leadership competencies can help leaders build the emotional … Continue reading How to Assess Leadership Soft Skills
Amy Bennet — August 28, 2019 — August 28, 2019 Choosing a strategic partner to deliver an outsourced customer care solution is a significant business decision – maybe one of the most significant decisions you’ll make in your career. You’ll task your team with running a tight procurement process to assess potential contact center partners. … Continue reading Top 10 Things to Assess on Your Contact Center Vendor Site Visit
Bob Van Rossum — July 12, 2018 Follow @BobVR — July 12, 2018 Looking for a marketing job with the right culture fit? Start here! If you’re a modern marketer who knows what it takes to succeed in a new role, you’re most likely curious about more than just the general details about a job … Continue reading 5 Questions Marketers Need to Ask in Interviews to Assess Culture Fit
David Libby — April 12, 2018 Follow @davidlibby— April 12, 2018 Forgive me while I rant. Your total number of social media influencers do not equal your total influence. You are not Facebook, Twitter or LinkedIn. Nor will you ever be. You do not want to be. You are a B2B technology vendor. Your circle … Continue reading How to Assess the Social Value of Relationships
It seems that every tool and platform is adding artificial intelligence. Here’s a guide for marketers who want to kick the tires. Barry Levine on June 21, 2017 Artificial intelligence (AI) is everywhere these days. Platforms of all sizes are claiming some kind of AI, making it hard for the rest of us to … Continue reading Everyone says they offer AI. Here’s how to assess those claims.
John McTigue — March 25, 2017 Follow @jmctigue— March 25, 2017 It’s safe to say that most marketers still rely heavily on email marketing to reach and engage our prospects and customers. According to Campaign Monitor, email marketing delivers a whopping 3,800 percent ROI and $ 38 for every $ 1 spent. The question is, … Continue reading Is it Time to Assess Your Email Marketing Strategy?
Laura Patterson — January 2, 2017 Follow @LauraVEM— January 2, 2017 A Harvard Business Review article reminds us that today businesses face an environment where operating margins are increasing and market leadership is precarious. Being able to quickly read market signals and adapt is essential to sustaining a competitive advantage. Capabilities that lead to a … Continue reading Assess and Measure Competitiveness to Stay Strong
by Personal Branding Blog May 21, 2016May 21, 2016 When you land a job interview, you research the company’s website to see how you’re a good fit for them. You make note of the prospect’s history and accomplishments, prepping yourself to acknowledge the company’s good qualities and figuring out how you’ll sell yourself as a … Continue reading 5 Ways to Assess Cultural Fit Before Accepting a Job