Tag Archives: Anything

Productivity vs Efficiency: How to Analyze the Performance of Anything

Ben Mulholland — October 23, 2017 — October 23, 2017 “Productivity vs efficiency; which do you think is more important?“ A colleague asked me this the other day and I had to catch myself, because my initial response was: “Aren’t they the same thing?“ That’s the problem – the words have become so overused and … Continue reading Productivity vs Efficiency: How to Analyze the Performance of Anything

How to Use Social Proof Without Asking Your Customers to Do Anything

Meera Murthy — February 7, 2017 — February 7, 2017 Purchasing something online is inherently risky. You can’t see or touch the product you buy. Instead, you have to rely on images and product descriptions to help you find what you’re looking for. If you’ve chosen incorrectly, you won’t find out until the product arrives, … Continue reading How to Use Social Proof Without Asking Your Customers to Do Anything

Do Viral Social Media Campaigns Actually Accomplish Anything?

Lauren MarcheseOctober 30, 2015 Can social media really function as a force for good? More specifically, can viral campaigns on social networks accomplish real change for the nonprofits that run them? It can be hard for people to take these campaigns seriously. It’s not always clear who exactly will be getting the fundraised money, there’s … Continue reading Do Viral Social Media Campaigns Actually Accomplish Anything?

10 Annoying Grammar Mistakes To Avoid When Writing Just About Anything

Shelley PringleMay 14, 2015 I’m not actually that good with grammar. I certainly don’t consider myself a stickler or anywhere near the level of an expert when it comes to the finer points of the English language. I often refer to Grammar Girl (or my handy Canadian Press Style Guide) to avoid common pitfalls of … Continue reading 10 Annoying Grammar Mistakes To Avoid When Writing Just About Anything