Tag Archives: anchor

Email Marketing and Targeted Anchor Strategy Best Practices

Joseph Harisson — April 30, 2019 Follow @harisson_josh — April 30, 2019 Nowadays, the majority of customers find information online. This is where they also make a purchase decision. It is said that more than 293 billion emails are sent and received every single day! You cannot ignore this number. Similarly, you mustn’t walk away … Continue reading Email Marketing and Targeted Anchor Strategy Best Practices

Location-Based Targeting, Demographics Anchor Searches, Drive Omnichannel Marketing

by Laurie Sullivan@lauriesullivan, December 5, 2016 Location-based advertising and marketing will increase mobile investments in 2017 by a compounded annual growth rate of 15.6% for mobile search, but marketers still struggle with offline-to-online attribution, according to data released Monday. This disconnect causes marketers to lose sight of the purchase at the point of sale. BIA/Kelsey … Continue reading Location-Based Targeting, Demographics Anchor Searches, Drive Omnichannel Marketing

Anchor Content: The Key To Content Marketing Success

Having trouble gaining traction through your content marketing efforts? Columnist Eric Enge suggests focusing your content marketing strategy around what he calls “anchor content.” Eric Enge on March 2, 2016   Content marketing is a growing part of many business’ strategy, but for many, it proves difficult to do successfully. In today’s post, I’m going … Continue reading Anchor Content: The Key To Content Marketing Success