by Angelica Valentine April 12, 2016April 12, 2016 At first, selling on Amazon seems like a great idea. After all, with its massive customer base of 100 million, product discoverability is sure to be worth the time investment, right? Here’s the thing: launching on Amazon without a proper strategy or understanding exactly how you will … Continue reading The Amazon Buy Box Wins 90% of Product Page Conversions; Here’s How to Get Your Product in That Box
by Kevin Tumlinson December 1, 2015December 1, 2015 When we think about search engines, we mostly think about Google. And it’s true that Google seems to be the ship of the line for sifting through an ever-deeper ocean of data. But what many businesses don’t realize is that Amazon actually fluctuates among the top three … Continue reading Marketing Your Business With E-books on Amazon
Tim AshNovember 6, 2015 Amazon gets a bad rap for cluttered pages. But for every one thing Amazon gets wrong, it gets dozens of things right. It certainly nails personalization. It nails testing speed and iteration. Perhaps most importantly, it nails the one thing a lot of other sites miss – persuasion. The company has … Continue reading Fear and Persuasion: What Amazon Knows About Using Scares to Convert
Ray ManleyNovember 2, 2015 Have you bought the weight loss supplement garcinia cambogia or any strings of “starry” LED lights on Amazon recently? I may have written those product descriptions. I’ve done a few Amazon product descriptions of these items over the last couple of years. When I took on the jobs I just focused … Continue reading Selling on Amazon? Dominate Your Category With This Trick
Amrit KirpalaniSeptember 17, 2015 Amazon has mastered the art of marketing personalization. Their entire philosophy of saving customers time and money has gone into developing the most streamlined, hyper-personalized shopping experience for the modern buyer. Their comprehensive customer database allows Amazon to identify and act upon trends and preferences within their audience, sending each person … Continue reading Amazon… You’re Doing it Right
Paul TrujilloSeptember 15, 2015 The hustle and bustle that happens during the months of November through January can be the most profitable time of the year, if you know how to handle the mania. Last year, Amazon failed this test when it couldn’t keep up with orders and ended up having to offer rebates to customers who … Continue reading Amazon Has Robots in Its Warehouse. What About You?
Aya TsurutaJuly 24, 2015 While many seemed dissatisfied by Amazon Prime Day, what it really looks like is that these empty-cart-ers didn’t get to the site quickly enough. Every year on Black Friday, there are lines almost half a mile long outside of stores like Best Buy at the wee hours of the morning. People … Continue reading A Lesson from Amazon on Holiday-Creating
Laura DonovanJuly 19, 2015 Move over Like Button and make room for the Buy Button. Facebook doesn’t just want you to socialize, share and discover new things, it wants to help you shop and buy what you need and want. Facebook is currently testing shops within Facebook Pages. These are “essentially mini e-commerce sites” (BuzzFeed … Continue reading Facebook Getting Ready to Take on Amazon with the Buy Button
John W HayesMay 27, 2015 Google is rumored to be entering the world of eCommerce with the imminent launch of a “Buy” button on its mobile search results pages. It’s a move, many pundits believe, is designed to grab marketshare of the search market from online retail giants like Amazon. You might not think of Amazon … Continue reading Google “Buy” Button Good News for Email Marketers
Alex SchmelkinMay 14, 2015 And…boom. There it is. About an hour ago Mothership Amazon sent me an email announcing they had activated voice ordering for my Amazon Echo. It’s here, and perhaps a bit faster than I even imagined in my blog post from 2012 on the future of ecommerce. Back then the story went: … Continue reading Please, Alexa, I Want Some More (or “How So I Compete With Amazon?”)
