A number of e-commerce sites are gearing up to compete with Amazon on its biggest shopping day of the year. Amy Gesenhues on July 11, 2016 at 2:56 pm Tomorrow, July 12, marks Amazon Prime Day, a one-day sales event started by Amazon in 2015 to boost its Prime membership numbers. Last year’s event proved … Continue reading Amazon Prime Day competitors: Walmart, eBay & more aim to win over online shoppers
by Meni Morim July 7, 2016July 7, 2016 Try to remember the last time you walked into a brick & mortar store. Most likely, after a few minutes, someone stepped up to you and asked you if you needed help. Then they asked you what you are looking for, and tried to find the best … Continue reading Steal These 5 Online Personalization Tricks From Amazon
by Ronald Dod June 19, 2016 Follow @Visiture_SearchJune 19, 2016 It is amazing how powerful SEO can be, but it is not just for Google. It can be used for a variety of search engines with much less complicated algorithms. Using SEO principles can dramatically help you optimize for different search engines outside of Google … Continue reading Using SEO Principles for Amazon, eBay, & Google Shopping
by Pam Spier June 9, 2016June 9, 2016 Recently my firm has been getting a lot of inquiries from retailers questioning whether they should be selling on Amazon. They are concerned about letting Amazon take over their brand image and wonder whether the results will be worth the perceived risk. My answer is simple – … Continue reading If Apple Can Sell on Amazon – So Can You
by Angelica Valentine April 12, 2016April 12, 2016 At first, selling on Amazon seems like a great idea. After all, with its massive customer base of 100 million, product discoverability is sure to be worth the time investment, right? Here’s the thing: launching on Amazon without a proper strategy or understanding exactly how you will … Continue reading The Amazon Buy Box Wins 90% of Product Page Conversions; Here’s How to Get Your Product in That Box
by Kevin Tumlinson December 1, 2015December 1, 2015 When we think about search engines, we mostly think about Google. And it’s true that Google seems to be the ship of the line for sifting through an ever-deeper ocean of data. But what many businesses don’t realize is that Amazon actually fluctuates among the top three … Continue reading Marketing Your Business With E-books on Amazon
Tim AshNovember 6, 2015 Amazon gets a bad rap for cluttered pages. But for every one thing Amazon gets wrong, it gets dozens of things right. It certainly nails personalization. It nails testing speed and iteration. Perhaps most importantly, it nails the one thing a lot of other sites miss – persuasion. The company has … Continue reading Fear and Persuasion: What Amazon Knows About Using Scares to Convert
Ray ManleyNovember 2, 2015 Have you bought the weight loss supplement garcinia cambogia or any strings of “starry” LED lights on Amazon recently? I may have written those product descriptions. I’ve done a few Amazon product descriptions of these items over the last couple of years. When I took on the jobs I just focused … Continue reading Selling on Amazon? Dominate Your Category With This Trick
Amrit KirpalaniSeptember 17, 2015 Amazon has mastered the art of marketing personalization. Their entire philosophy of saving customers time and money has gone into developing the most streamlined, hyper-personalized shopping experience for the modern buyer. Their comprehensive customer database allows Amazon to identify and act upon trends and preferences within their audience, sending each person … Continue reading Amazon… You’re Doing it Right
Paul TrujilloSeptember 15, 2015 The hustle and bustle that happens during the months of November through January can be the most profitable time of the year, if you know how to handle the mania. Last year, Amazon failed this test when it couldn’t keep up with orders and ended up having to offer rebates to customers who … Continue reading Amazon Has Robots in Its Warehouse. What About You?
