Detailed study from email marketing provider GetResponse shows many email marketers are not using personalization and other key capabilities. Barry Levine on February 4, 2016 A third of email marketers don’t actively optimize their email marketing, and only about half test subject lines. So says a new report from email marketing provider GetResponse. Out today, … Continue reading Report: Almost Half Of Email Marketers Send Everyone The Same Email
by Brent Carnduff December 12, 2015 Follow @BrentCarnduffDecember 12, 2015 Search Engine Optimization (SEO) should not be looked at as a “one and done” project – instead it should be part of a broader, on-going marketing plan. Unfortunately, when it comes to on-going SEO, many DIY marketers are given the generic advice to “create great … Continue reading How To Identify Your “Almost Ranking” Keywords For Quick SEO Wins
by Sasha Seddon November 30, 2015November 30, 2015 Our bellies are not the only thing bloated post-Thanksgiving. The inbox is overstuffed with Black Friday messages, tempting the user with clickbait subject lines and purse string-loosening calls-to-action (CTAs). To give you inspiration for future campaigns, we’ve drawn up a list of the ten sends which most … Continue reading 10 Black Friday Emails That Almost Made Us Break Out Our Wallet
Rick LepsingerJune 15, 2015 One of the biggest challenges of working in matrix organizations is the lack of a clear hierarchy. Work tends to take place within teams representing various departments or business functions, and each team member is an expert in a particular area. To push your initiative forward, you need the support of … Continue reading 3 Leadership Tactics That Almost Never Work Within A Matrix
Satasha ThompsonMarch 8, 2015 Saying hello is easy. A new subscriber comes on board, is highly engaged with your emails, and as a result is boosting your deliverability rating. Over the customers’ lifecycle, the enthusiasm to open every email wanes and engagement rates dip. You send out a thoughtful and creative reengagement campaign, and then … Continue reading The (Almost) Painless Way to Toss Inactive Subscribers
