Tag Archives: Allow

Quick Optimization vs. Correct Optimization: Why We Shouldn’t Allow Perfection to Ruin Success

Richard Smith — March 18, 2017 Follow @MeRichardsmith— March 18, 2017 Search engine optimization isn’t as straightforward as it sounds. Although, SEO experts have been toiling hard for over a decade now—changing algorithms, user preferences and skill sets have forced them to evolve. In the simplest of terms, any process of optimization might take a … Continue reading Quick Optimization vs. Correct Optimization: Why We Shouldn’t Allow Perfection to Ruin Success

Google AdWords Will Soon Allow Ads to be Targeted Using Email Addresses

Helen GeraghtyOctober 1, 2015 Earlier this week Google announced that they will be launching a new and exciting AdWords feature called Customer Match, which will allow advertisers to target their ads at specific people using their email addresses. What do we know so far? Customer Match is expected to be rolled out to all advertisers … Continue reading Google AdWords Will Soon Allow Ads to be Targeted Using Email Addresses

Don’t Allow Your Google “My Business Page” To Go “Stale”

Brent CarnduffMay 3, 2015 Optimizing for Local Search is always interesting, sometimes frustrating, and usually a learning experience. There is, of course, a check list of “best practices” to follow, but the results are often far from the predictability that a “checklist” implies, and the results can be disappointing for no apparent reason. This was … Continue reading Don’t Allow Your Google “My Business Page” To Go “Stale”

Report: Google May Allow First-Party Data Targeting In Search Within The Year

The move would let advertisers target customers in search results using email addresses or other CRM data. Ginny Marvin on April 15, 2015 There may finally be an answer to the question of whether Google will ever loosen the reigns on ad targeting and allow marketers to use their first-party data to reach existing customers. Citing anonymous … Continue reading Report: Google May Allow First-Party Data Targeting In Search Within The Year

AOL Launches ONE To Allow Advertisers To Manage And Measure Programmatic Across All Screens

Existing point solutions will roll up into a unified programmatic platform while still giving advertisers access to third-party solutions. Ginny Marvin on April 14, 2015  After much planning, AOL has launched ONE, an advertising platform that rolls up all of AOL’s ad tech brands into one access point for advertisers and agencies to manage programmatic ad … Continue reading AOL Launches ONE To Allow Advertisers To Manage And Measure Programmatic Across All Screens