by Sarah Smith February 22, 2016 Follow @sarahsmith82110February 22, 2016 In today’s business environment online marketing is prevalent and certainly is much easier. However the most successful businesses still implore offline marketing strategies as well. The marketing experts at the helm of these companies feel that it is critical to the success of a business … Continue reading Small Business : Allocating Offline Online Marketing Budget
Kevin EberleMay 29, 2015 Your website plays so many different roles- a 24/7 salesman, a brand ambassador who tells your story around the clock, and a customer experience and service center, just to name a few. Small businesses and big brands alike have begun to realize how valuable these functions are to the customers who … Continue reading Is your Brand Allocating Enough Resources to Your Website?
Steve HammMarch 6, 2015 “The more platforms you post on, the better.” This statement is generally true when it comes to social media marketing. At the very least, you’ll increase your brand visibility by posting on more sites. But there’s a limit to this, and in some instances, it might actually be better to concentrate your efforts. It … Continue reading Allocating Time and Resources in Social Media Marketing