Steven Imke — November 7, 2019 Follow @SteveImke An often misunderstood concept relates to how to allocate initial equity in a startup in the form of stock to early-stage partners. Doling out equity in your business is a pivotal- and often difficult – task for many founders, but it doesn’t have to be. Everyone is … Continue reading How to Allocate Initial Equity in a Startup
Where Marketers Allocate Media Budgets And How Much They Plan To Spend by Laurie Sullivan , Staff Writer @lauriesullivan, September 17, 2019 Marketers feel most unprepared to use a variety of emerging technologies. Some 25% of marketers participating in a study released Tuesday said they are not prepared to use chatbots. About 23% cited voice search, … Continue reading Where Marketers Allocate Media Budgets And How Much They Plan To Spend
How do you allocate your customer-acquisition budget? The Internet has opened up seemingly endless avenues and choices for digital B2C marketers when it comes to acquiring new customers for their email marketing campaigns. There are so many choices, in fact, that it’s increasingly easy to become confused — and because of that, to commit the … Continue reading How Do You Allocate Your Email Customer Acquisition Budget?
