Enterprise platforms may offer strong features, but their scale and processes often lack the speed, customization or flexibility you need. Gene De Libero on September 12, 2025 Your martech vendor selection process starts with analyst reports, doesn’t it? You pull up those comprehensive evaluations, scan the vendor rankings and shortlist enterprise platforms with impressive … Continue reading Why vendor agility often trumps analyst rankings
In a volatile market, CMOs must trade rigid martech stacks for agile, modular systems that drive personalization, speed and measurable growth. John Premkumar on September 4, 2025 High inflation, recession fears and ongoing uncertainty are putting tremendous pressure on companies across industries. With marketing often viewed as discretionary, budgets now face unprecedented scrutiny from … Continue reading Agility is the new foundation of marketing infrastructure
Outcome-driven leaders focus on analyzing results as related to defined business goals, rather than individual productivity, arbitrary deadlines, tactics and the quantity of deliverables. Stacey Ackerman on March 22, 2022 The following is a selection from the e-book “MarTech’s agile marketing for leaders.” Please click the button below to download the full e-book. Agile marketing … Continue reading 7 leadership behaviors for marketing agility
In this live webinar, learn what tools can help you meet new expectations and demands of your customer. Cynthia Ramsaran on October 28, 2021 Now is the perfect time for marketers to build on what we’ve collectively learned over the past 18 months, and prepare for a comeback by embracing marketing agility. In this webinar, … Continue reading 3 ways to turbocharge your team for greater marketing agility in 2022
Daniel Burrus June 28, 2021 The coronavirus pandemic of 2020 affected how both individuals and organizations had to operate professionally like never before. Many workers went remote, while others were unfortunately laid off for the time being. Brick-and-mortar organizations had to close their doors with no real certainty as to when “business as usual” would … Continue reading Agility is a Short-Term Strategy. Anticipation Brings Exponential Change.
Stacey Howard November 24, 2020 Every business starts from nothing during its startup stage. With time, some of the startups transform into successful and big enterprises while others fail. The reason for their success as compared to the failed startups lies in the fact that their innovations were far better than them, and also, they … Continue reading 9 Startup Approaches to Achieve Agility in Your Business
Engelina Jaspers November 23, 2020 jarmoluk / Pixabay Agility is often characterized as the ability to think, understand and move quickly and easily. Nimble. Alert. Graceful. Swift. Stability is often characterized as the ability to withstand force or stress without being distorted, dislodged or damaged. Firm. Sound. Strong. Solid. Temperament-wise, those who seek agility or … Continue reading What’s Needed Most: Stability or Agility?
Engelina Jaspers November 14, 2020 Willgard / Pixabay One of the key lessons of 2020 is the need for companies, and individuals, to become more resilient. Many organizations think they are resilient, but they are not. Research by McKinsey found that less than 10 percent of publicly traded companies pre-COVID were resilient. The lack of … Continue reading 5 Culprits that Destroy Agility – and How to Overcome Them
Engelina Jaspers October 1, 2020 geralt / Pixabay There is no shortage of opinions on what’s needed for business to recover from the current pandemic. New technology tools? Financial relief? More sales? Loyal customers? Workplace strategies? Expanded supplier base? Different skills? Marketing efficiencies? Yes, all the above are needed to rebound and emerge stronger following … Continue reading Why Agility is Essential to Your Survival: 15 Eye-Opening Stats
Manish Mistry September 10, 2020 It may seem inconceivable today, but there was once a time when all an organization had to worry about was simply collecting data. Volume was the name of the game, and more data usually led to better decision making. This is still true on a fundamental level, but the increasing … Continue reading Why Data-Powered Agility is Key to Digital Transformation
