March 16, 2026 Your company just replaced people with AI agents. As a manager, what do you do now? BY Ashley Herd Block recently made headlines when CEO Jack Dorsey announced it was reducing its workforce and replacing some roles with AI agents. But it wasn’t the first organization to do this. And it won’t … Continue reading Your company just replaced people with AI agents. As a manager, what do you do now?
Research Lab Agents Automate Brief-To-Campaign For Ad Industry by Laurie Sullivan , Staff Writer, March 5, 2026 Agentic agents have become a disruptive tool for brands and agencies to develop complete advertising strategies — encompassing the entire process from initial concept to campaign execution — and are reshaping how the entertainment industry conceptualizes and produces … Continue reading Research Lab Agents Automate Brief-To-Campaign For Ad Industry
AI agents introduce probabilistic decision-making into deterministic stacks. Define intent, enforce guardrails and architect agents that scale. By Frans Riemersma February 27, 2026 • AI agents are spreading quickly across organizations. They’re replacing specific components, layering on top of existing systems and introducing something fundamentally new: probabilistic decision-making inside deterministic architectures. The question … Continue reading How to architect AI agents in your martech stack
Salesforce launches telecom-specific AI agents to reduce churn, speed quoting and turn service moments into new revenue opportunities. By Constantine von Hoffman February 26, 2026 • Salesforce introduced Agentforce for Communications, a set of prebuilt, telecom-specific AI agents designed to turn routine customer interactions into revenue and retention opportunities. The goal is to … Continue reading Salesforce targets telecom churn with AI agents
Oracle is betting that role-based AI agents — not standalone tools — will let revenue teams cut through data silos and focus more on strategy and growth. By Mike Pastore February 10, 2026 Oracle today announced more role-based AI agents for revenue teams using Oracle Fusion Cloud Applications. The new agents are embedded within … Continue reading Oracle expands its AI agents for marketing, sales and CS teams
Salesforce data shows where AI agents drove growth, conversion and efficiency during the holidays — and what marketers should do next. By Greg Kihlstrom January 21, 2026 The 2025 holiday shopping season set new records, according to Salesforce data, with $ 1.29 trillion in global sales driven by a definitive shift toward AI-driven … Continue reading How AI agents shaped the record-breaking 2025 holiday season
Agentic AI is intermediating the consumer-brand relationship, changing how products are discovered, evaluated and purchased. By Greg Kihlstrom , January 9, 2026 Agentic AI introduces a new dynamic to the consumer-brand relationship, particularly as autonomous shopping agents interact directly with brand marketing agents. In the past, AI systems primarily supported recommendations based … Continue reading When AI agents become the customer
Soon, AI agents won’t just assist customers — they’ll be the customers. So marketers need to rethink visibility in a machine-driven buying journey. By Constantine von Hoffman January 8, 2026 Think about the last time you shopped online. Now imagine that entire process — searching, comparing, buying — handled not by you, … Continue reading How AI agents will reshape every part of marketing in 2026
We discuss how agent-powered organizations will reshape roles, workflows and leadership at the MarTech Conference. Here’s a recap. MarTechBot on November 14, 2025 Marketing is on the brink of another major evolution — one that will redefine how teams are structured, how work gets done and even what it means to lead. Artificial intelligence … Continue reading What AI and agents mean for marketing teams — now and in the future
Vertical AI agents are the next martech power players — built to know your brand, act with context and drive real results. Benu Aggarwal on October 17, 2025 As enterprises race to operationalize AI, the focus is shifting from experimentation to execution — and that means building AI agents that deliver measurable value. But … Continue reading Building AI agents that move from conversation to conversion
