The study, led by a Salesforce researcher, found agents had a 58% success rate on simple tasks and a 35% success rate on multi-step ones. Constantine von Hoffman on June 17, 2025 Large Language Model (LLM) agents aren’t very good at key parts of CRM, according to a study led by Salesforce AI scientist … Continue reading Study shows AI agents struggle with CRM and confidentiality
Without governance and guardrails, AI agents are a disaster waiting to happen. And Salesforce wants no part of AI agent disasters. Mike Pastore on May 15, 2025 A company that’s bet its future on AI agents knows you must be able to trust agents’ actions when they engage with customers and employees. So, it’s … Continue reading Salesforce announces initiatives to bring trust and governance to AI agents
What Happens To Google Ads When AI Agents Collaborate by Laurie Sullivan , Staff Writer @lauriesullivan, April 14, 2025 Safe Superintelligence (SSI), cofounded by former Open AI scientist Ilya Sutskever, has become the latest AI startup to gain backing from Google and Nvidia. SSI’s value is now estimated at $32 billion in a round of funding led … Continue reading What Happens To Google Ads When AI Agents Collaboate
Billy Idol, Gwen Stefani, Paul Stanley Featured In Workday Ads For AI Agents by Laurie Sullivan , Staff Writer @lauriesullivan, April 7, 2025 Paul Stanley of KISS and Billy Idol appeared in a set of “rock star” commercials for software company Workday, and the latest ads — Carmen The Rock Star and Goodnight Rock Stars, released today … Continue reading Billy Idol, Gwen Stefani, Paul Stanley Featured In Workday Ads For AI Agents
More AI agents are coming, and your team needs to be planning for it right now. A new report from Forrester offers guidance for marketing leaders. Mike Pastore on April 2, 2025 There’s more evidence that AI-powered tools are transforming go-to-market (GTM) strategies by augmenting human capabilities and addressing shifts in buyer behavior. As … Continue reading 5 ways to help your B2B organization succeed with AI agents
While the solutions have a lot in common, Salesforce is getting closer to a “real” AI agent and offers more ways to customize. Constantine von Hoffman on March 6, 2025 Salesforce and Microsoft unveiled new AI sales agents (April 11, 2025), fueling a fiery corporate grudge match. Salesforce announced the upgraded Agentforce 2dx, while … Continue reading Salesforce & Microsoft square off with new AI sales agents
How SkinnyPop Jennifer Aniston Ad Led To Discussion On AI Agents, Ad Creative by Laurie Sullivan , Staff Writer @lauriesullivan, February 27, 2025 Jennifer Aniston starred in one of the cutest SkinnyPop commercials in a major rebrand campaign for Hershey’s popcorn brand. The spot focused on authentic creative design built by humans. AI did not have … Continue reading How SkinnyPop Jennifer Aniston Ad Led To Discussion On AI Agents, Ad Creative
Martech has become a tangled web of tools and integrations. Could AI agents be the key to a simpler, smarter future? Venkatraman Kannan on February 24, 2025 For years, the martech ecosystem has expanded relentlessly. We’re now surrounded by an overwhelming array of tools designed to solve specific marketing challenges. However, this rapid growth … Continue reading AI agents offer a glimpse into a potentially simplified future
To be visible, optimize your site with clean HTML, metadata, fast responses and bot-friendly configurations. Jed White on February 3, 2025 Want AI search engines and agents to find and use your content? Traditional SEO isn’t enough. AI systems process information differently. This guide breaks down key optimizations to help your content stay visible … Continue reading How to optimize your content for AI search and agents
Google, Microsoft Woo Retailers With AI Agents by Laurie Sullivan , Staff Writer @lauriesullivan, January 13, 2025 Directly off the 2024 holiday shopping season, Adobe Analytics estimates consumers spent $241.4 billion online — up 8.7% year-over-year, with smartphones driving 54.4% of online purchases. No doubt Google and Microsoft hope AI agents will help consumers find what … Continue reading Google, Microsoft Woo Retailers With AI Agents
