Adobe Summit 2026 reveals Adobe CX Enterprise, AI agents and new GenStudio modules to solve content and data bottlenecks. By Pamela Parker Published on April 20, 2026 Adobe is replacing its Experience Cloud umbrella with a new flagship offering called Adobe CX Enterprise— an AI-first platform that merges creative and marketing capabilities under a … Continue reading Adobe rebrands Experience Cloud as ‘CX Enterprise,’ goes all-in on AI agents
Dell sees rising traffic from AI platforms, but the impact remains inconsistent as search continues to drive most ecommerce performance. By Constantine von Hoffman Published on April 10, 2026 Traffic from AI agents is starting to show up in ecommerce analytics. It’s just not moving the numbers in a meaningful way yet, according … Continue reading Dell: Agents drive more ecommerce traffic, but conversions lag
HubSpot bets customers will be more likely to deploy its AI agents if they only pay when the agent does its job. By Mike Pastore Published on April 2, 2026 HubSpot announced today that it is moving to outcome-based pricing for two of its Breeze AI agents, effective April 14, 2026. The pricing change … Continue reading HubSpot moves to outcome-based pricing for some Breeze AI agents
Google Teaches Brands To Build Dynamic Agents by Laurie Sullivan , Staff Writer, April 1, 2026 Google released a guide on Wednesday that teaches developers and marketers how to build agents that follow fixed prompts to ones that can dynamically expand their own capabilities as they run. The guide — which was build for developers, … Continue reading Google Teaches Brands How To Build Dynamic AI Agents
Agents Ran Entire Butler/Till Campaign, They Share Results by Laurie Sullivan , Staff Writer, March 19, 2026 As industry conversation revolves around whether AI will actually run media buying, this real example will give advertisers and media buyers a glimpse into how it works. Geloso Beverage Group in December 2025 ran what its digital marketing … Continue reading Agents Ran Entire Butler/Till Campaign, They Share Results
March 16, 2026 Your company just replaced people with AI agents. As a manager, what do you do now? BY Ashley Herd Block recently made headlines when CEO Jack Dorsey announced it was reducing its workforce and replacing some roles with AI agents. But it wasn’t the first organization to do this. And it won’t … Continue reading Your company just replaced people with AI agents. As a manager, what do you do now?
Research Lab Agents Automate Brief-To-Campaign For Ad Industry by Laurie Sullivan , Staff Writer, March 5, 2026 Agentic agents have become a disruptive tool for brands and agencies to develop complete advertising strategies — encompassing the entire process from initial concept to campaign execution — and are reshaping how the entertainment industry conceptualizes and produces … Continue reading Research Lab Agents Automate Brief-To-Campaign For Ad Industry
AI agents introduce probabilistic decision-making into deterministic stacks. Define intent, enforce guardrails and architect agents that scale. By Frans Riemersma February 27, 2026 • AI agents are spreading quickly across organizations. They’re replacing specific components, layering on top of existing systems and introducing something fundamentally new: probabilistic decision-making inside deterministic architectures. The question … Continue reading How to architect AI agents in your martech stack
Salesforce launches telecom-specific AI agents to reduce churn, speed quoting and turn service moments into new revenue opportunities. By Constantine von Hoffman February 26, 2026 • Salesforce introduced Agentforce for Communications, a set of prebuilt, telecom-specific AI agents designed to turn routine customer interactions into revenue and retention opportunities. The goal is to … Continue reading Salesforce targets telecom churn with AI agents
Oracle is betting that role-based AI agents — not standalone tools — will let revenue teams cut through data silos and focus more on strategy and growth. By Mike Pastore February 10, 2026 Oracle today announced more role-based AI agents for revenue teams using Oracle Fusion Cloud Applications. The new agents are embedded within … Continue reading Oracle expands its AI agents for marketing, sales and CS teams
