Karl Sakas — January 16, 2020 Need to make some difficult strategic decisions? See my 10 step-by-step examples! Ready to make some tough strategic decisions at your agency, but need some tips on where to start? Read on! In my work, I’ve noticed certain strategic decisions that occur in many agencies. Each scenario is unique… … Continue reading Difficult Strategic Decisions: 10 Step-by-Step Agency Examples
Maria Mora — January 12, 2020 Just like any new relationship, the first 90 days with a digital marketing agency can feel like they’re moving way too fast or way too slow. But that doesn’t have to be uncomfortable. While there’s no such thing as an effortless onboarding process, you can take steps to set … Continue reading What to Expect After Hiring a Digital Marketing Agency
Dan Fries — December 19, 2019 Influencer marketing agencies can be a real asset to your business, delivering rapid customer engagement and expansion of your audience base. However, many companies are hesitant to enter into the world of influencer marketing, either by hiring an agency or by pursuing this strategy in-house. In some ways, this … Continue reading When is it Time to Hire an Influencer Marketing Agency?
Karl Sakas — December 13, 2019 Follow @KarlSakas Choose the right PM software so you can do more at your agency! An agency owner asked me: “What PM software do you recommend? We’re in the process of switching from our current system.” She was considering Basecamp for client-facing and internal communication, and she planned to … Continue reading Picking the Right PM Software For Your Agency
Esther Cohen — December 4, 2019 How will marketing change in the coming decade? What will the agency of the future look like in 2030? Find some answers in this thought piece. 2020. It just rolls off the tongue. Two decades into the new millennia. Three decades into the digital revolution. So much has changed … Continue reading Vision 2030: What Will the Agency of the Future Look Like?
Toward A Better Agency Review Process by Maarten Albarda , Featured Contributor, November 29, 2019 The following was previously published in an earlier edition of Media Insider. It has been relatively quiet on the Association of National Advertisers (ANA) and American Association of Advertising Agencies (4A’s) front. The animosity between the two parties regarding transparency … Continue reading Toward A Better Agency Review Process
Rachel Sullivan — October 30, 2019 Follow @rachelesullivan Finding and hiring the right agency is often a difficult decision. How do you know they’ll deliver what you and your marketing team need? Will they be enjoyable to work with? Just how many proposals and pitch sessions do you need to make your selection? Once you’ve … Continue reading How to Best Onboard a New Agency
Karl Sakas — October 28, 2019 Follow @KarlSakas Consider your current stage: Powerless, Overwhelmed, Confident, or Valued? Agencies talk a lot about Client Satisfaction, which is important. But we need to talk more about Agency Satisfaction. Why? You’ll go out of business if clients are unhappy… yet if they’re happy while you’re miserable, you’ll want … Continue reading Agency Satisfaction Index: Take Control of Your Client Relationships
Anne Taylor — October 24, 2019 Source: Shutterstock If you are on the lookout for a company that offers video production and digital marketing services, then there are certain aspects that you need to pay attention to so that things can get going for you in the right direction. At the moment, there is a … Continue reading How to Hire the Perfect Video Marketing Agency
An ideal agency has expertise up and down the chain that can help demonstrate the skillset of the agency as a whole. Michael Transon on October 24, 2019 As of this article’s publishing date, 17,353 agencies offer SEO services across the globe according to Clutch. In one of the most saturated service markets, how does … Continue reading How to find your ideal SEO agency
