Pam Moore — October 21, 2019 Follow @pammktgnut Considering hiring a digital marketing agency, social media agency or branding consultant? Hiring a marketing agency or consultant is a big decision. It’s not only a big investment, but also a relationship that requires trust and a partnership. Understanding how to partner with your chosen agency or … Continue reading How to Hire and Partner with Your Digital Marketing or Social Media Agency to Grow Your Business
Audrey DiMartinis — October 15, 2019 Once upon a time from a place called Disney World, wait…. no— south of that, on the coast of Florida— lived a fairytale princess who slayed projects every day and every night, we will call her… Princess Project Manager. This role may seem simple to most, however there are … Continue reading 10 Magical Ways You Can Help Your Agency Finish Your Website Faster
Karl Sakas — October 12, 2019 Follow @KarlSakas Consider your current day-to-day stage: Mandatory, Necessary, Needed, and Optional? Wondering about your evolution as an agency owner? The biggest indicator is what you do on a day-to-day basis. When you started, you were doing everything. As you’ve grown, you’ve built a team, and perhaps eventually sub-teams. … Continue reading Improve Your Quality of Life as an Agency Owner: What’s Your Stage on the Day-to-Day Involvement Meter?
Lindsey Peacock — September 21, 2019 — September 21, 2019 Historically, CRO has taken a backseat to SEO, PPC, and other forms of digital marketing. But it’s on the rise—60.8% of businesses are making CRO a priority. As more companies think about starting or expanding CRO programs, the “agency or in-house?” question is also earning … Continue reading How to Hire a CRO Agency: A Process to Get It Right
Karl Sakas — September 20, 2019 Follow @KarlSakas — September 20, 2019 When you get better at organizing your All-Hands planning, you tend to get better results! Holding a successful All-Hands meeting can drive your agency forward… while making your life easier as an agency owner. But if you organize and execute the meeting poorly, … Continue reading How to Plan a Successful All-Hands Meeting at Your Agency
Esther Cohen — September 19, 2019 — September 19, 2019 Looking to hire a project manager for your agency? Follow these tips for a smooth and successful hiring process. Running an agency can feel like fighting fires every day. You have to worry about scheduling resources, gathering requirements from clients, and managing the day-to-day of … Continue reading How to Hire the Perfect Project Manager for Your Agency
Karl Sakas — September 13, 2019 Follow @KarlSakas — September 13, 2019 See why you need a regular All-Hands meeting at your agency! Holding an agency All-Hands meeting in the near future… or wondering if you should start having them? All-Hands meetings can be a great way to build agency unity and get everyone on … Continue reading Why Your Agency Needs a Quarterly All-Hands Meeting
Tom Martin — September 4, 2019 Follow @TomMartin — September 4, 2019 From Wikimedia Commons, the free media repository Prince wasn’t just a great singer, he was also a great sales prospecting philosopher. Don’t believe me? Let’s look at two of his songs and how he contrasts the painful traditional ad agency business development process … Continue reading What Prince Can Teach You About Ad Agency Business Development
Katy French — September 2, 2019 — September 2, 2019 If your brand needs help improving its marketing operation, a creative agency can be a powerful partner. From content and KPIs to editorial planning and design, they can help supplement your efforts, guide your strategy, or help you set up your own infrastructure. But finding … Continue reading How to Find a Creative Agency (Plus Questions to Vet Them)
Hannah Cohen — August 20, 2019 — August 20, 2019 What does it really mean to build a client-centric agency? And how do you go about building one? Find the right answer in this post. The agency business is a service business. And being a service business, you would assume that the people they service … Continue reading How to Build a Client-Centric Agency Culture
