Performance Agency Integrates With Walmart Connect DSP by Laurie Sullivan , Staff Writer @lauriesullivan, June 15, 2023 Acorn Influence, a New Engen performance marketing company, has integrated with Walmart Connect’s Demand-Side Platform (DSP) to create an offering in partnership with The Trade Desk. Walmart Connect DSP is a multichannel platform, allowing brands to place content across mobile, display, and connected … Continue reading Performance Agency Integrates With Walmart Connect DSP
Tag Archives: Agency
Yelp Adds Tinuiti, Assembly, Performics To Roster For Its Agency Development Program
Yelp Adds Tinuiti, Assembly, Performics To Roster For Its Agency Development Program by Laurie Sullivan , Staff Writer @lauriesullivan, June 14, 2023 Yelp has added three partners — Tinuiti, Assembly, and Performics — to its Agency Development Program. The program provides an education series, unique insights, innovative advertising opportunities and pilot programs for media agencies interested … Continue reading Yelp Adds Tinuiti, Assembly, Performics To Roster For Its Agency Development Program
How to Choose the Right Agency for Your Organization
How to Choose the Right Agency for Your Organization Andrew Marsh | June 6th, 2023 Choosing the right agency is about finding a balanced strategic, operational and execution alignment that will work best for your organization. Have you ever partnered with an agency that boasts an almost spotless performance record, but things didn’t … Continue reading How to Choose the Right Agency for Your Organization
What Agency Model Do You Need?
What Agency Model Do You Need? by Dan Eisenberg , May 24, 2023 The following was previously published in an earlier edition of Marketing Insider. As marketing gets more challenging and talent churn accelerates, agency selection takes on more urgency. The conventional approach — picking agencies for the moment in reaction to leadership or market … Continue reading What Agency Model Do You Need?
Agency Forms AI Marketing Lab Think Tank
Agency Forms AI Marketing Lab Think Tank by Laurie Sullivan @lauriesullivan, April 9, 2023 Aimclear, an independent tech and digital marketing agency, has created a marketing lab and think tank focused on artificial intelligence (AI). The AI Marketing Lab within the agency will focus on research to track emerging AI capabilities and platforms. The company … Continue reading Agency Forms AI Marketing Lab Think Tank
Research Firm Fors Marsh Acquires Marketing Agency Brunet-Garcia
Research Firm Fors Marsh Acquires Marketing Agency Brunet-Garcia by Richard Whitman , Columnist, April 5, 2023 Public affairs-focused research firm Fors Marsh has acquired marketing agency Brunet-Garcia, a minority-owned firm that specializes in cause-related issues. The two organizations have worked together in the past and are now combining to take on some of today’s challenging … Continue reading Research Firm Fors Marsh Acquires Marketing Agency Brunet-Garcia
SF Agency Feld Advertising Expands Media Practice
SF Agency Feld Advertising Expands Media Practice by Steve McClellan @mp_mcclellan, March 31, 2023 San Francisco-based Feld Advertising is expanding its media department with the hiring of Jon Sklaroff as Senior digital manager, a new position. Sklaroff reports directly to Executive Media Director Elizabeth Dorrance and is tasked with expanding the agency’s growing digital … Continue reading SF Agency Feld Advertising Expands Media Practice
Bringing Agency Work In-House: Best Practices For Tough Times
Bringing Agency Work In-House: Best Practices For Tough Times by Christine Cifra , Maureen Link , November 3, 2022 Bringing agency work in-house is a winning play. Just ask marketers at Verizon, AB InBev and Citi. Yet, in a survey conducted by RSW/U.S. last December, only 39% of marketers said more than half of their … Continue reading Bringing Agency Work In-House: Best Practices For Tough Times
Agency New Biz Continues To Recede Through First 8 Months
Agency New Biz Continues To Recede Through First 8 Months by Joe Mandese @mp_joemandese, October 14, 2022 While the ad industry still is not in a recession, according to the major agency forecasting units, the major agencies continue to see their year-over-year revenues declining, according to a monthly tracking study of revenue gains by consultant … Continue reading Agency New Biz Continues To Recede Through First 8 Months
How to Choose the Right SEO Agency for Your Campaign?
How to Choose the Right SEO Agency for Your Campaign? Lucas Vitale / 06 Sep 2022 When choosing an SEO agency for your SEO campaign, there are many factors to consider. However, here are some essential factors to keep in mind: 1. Make sure the agency has a good reputation. Check out reviews and … Continue reading How to Choose the Right SEO Agency for Your Campaign?
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