Tag Archives: Agencies

Amazon Advertising Courting Agencies, Tool Providers For One-Stop-Shopping Ad Needs

Amazon Advertising Courting Agencies, Tool Providers For One-Stop-Shopping Ad Needs by Laurie Sullivan  @lauriesullivan, July 13, 2021 Amazon wants advertisers to increase their reliance on advertising across its properties, so it introduced a partner network of international agencies and tool providers designed to build a community for its advertising business. The Amazon Advertising Partner Network … Continue reading Amazon Advertising Courting Agencies, Tool Providers For One-Stop-Shopping Ad Needs

How Agencies Acquire Data And Their Greatest Needs

How Agencies Acquire Data And Their Greatest Needs by Laurie Sullivan , Staff Writer @lauriesullivan, July 1, 2021 Half of agencies participating in the study outsource data functions and cite this as a critical business strategy, with 59% of respondents saying data is important to the success of the organization, according to a study released this … Continue reading How Agencies Acquire Data And Their Greatest Needs

Brands Love ‘Customer Segmentation,’ Agencies, Not So Much

Brands Love ‘Customer Segmentation,’ Agencies, Not So Much by Michael McLaren , Op-Ed Contributor, June 4, 2021 Marketing today is all about the customer, right? Well, it certainly should be, but  this week’s intent data reveals an interesting disconnect between brands and agencies when it comes to “customer segmentation.” Customer segmentation is the process of … Continue reading Brands Love ‘Customer Segmentation,’ Agencies, Not So Much

Why Social Media Reporting Should Be Automated: How Does It Help Agencies?

Laura Sensecall December 20, 2020 More and more social media agency teams are automating their reporting. It’s obviously very helpful. But why is there a need for it? And does it actually help agencies? When it comes to social media marketing, there is a lot to do. Agencies are built on it. With clients that … Continue reading Why Social Media Reporting Should Be Automated: How Does It Help Agencies?

How SEO Agencies Can Unlock Contracts and an SEO Checklist As We Embrace the New Normal

Navneet Kaushal August 31, 2020 The past few months have been tough for most businesses on a global scale because of the COVID-19 pandemic. Most businesses reacted by scaling down on their digital marketing efforts in a bid to break even as sales were generally going down. Economies are now slowly recovering, and it is … Continue reading How SEO Agencies Can Unlock Contracts and an SEO Checklist As We Embrace the New Normal

Remote Work at Agencies: 15 Predictions on Longer-Term Impacts

Karl Sakas — June 5, 2020 What’s the long-term impact of remote work at agencies? Here are my 15 predictions. How might COVID-19 impact remote work on a long-term basis? Eventually, your agency can work without [most of] today’s interruptions. People will travel again; fingers crossed on a vaccine. But then what? What about staffing … Continue reading Remote Work at Agencies: 15 Predictions on Longer-Term Impacts

9 Retention Strategies for Digital Marketing Agencies During COVID-19

Akvile DeFazio — April 17, 2020 As we face a global crisis, many businesses are suffering, and digital marketing agencies are not exceptions. But that doesn’t mean agencies are without options. We have already seen some incredible creativity, as agencies shift their strategies, product lines, service offerings, and their overall business operations in order to … Continue reading 9 Retention Strategies for Digital Marketing Agencies During COVID-19

Small agencies brace for impact, but say remote work isn’t slowing them down

Many expect client budget and project changes will have a negative effect on their businesses. Ginny Marvin on March 26, 2020 Small agency leaders are feeling skeptical about the near-term even as they express confidence in their teams’ ability to work remotely amid the coronavirus outbreak. That’s according to a survey of 250 predominantly small … Continue reading Small agencies brace for impact, but say remote work isn’t slowing them down