Tag Archives: Agencies

How Small Agencies Can Meet The Challenges Of Cross-Media Measurement

How Small Agencies Can Meet The Challenges Of Cross-Media Measurement by Jacqui Hannigan , Op-Ed Contributor, March 31, 2023 Cross-media measurement is a challenge for marketing agencies of all sizes, but for small agencies the problems are especially acute.  Organizations like Nielsen, ANA, ComScore, and others are developing game-changing measurement tools and systems, but they’re … Continue reading How Small Agencies Can Meet The Challenges Of Cross-Media Measurement

Knock, Knock: Why Can’t Minority-Owned Agencies Get Into The Room?

diversity Knock, Knock: Why Can’t Minority-Owned Agencies Get Into The Room? by Brick Rucker , February 1, 2023 It’s wonderful and refreshing to finally see a brand’s CMO on stage delivering an impassioned keynote about the company’s plans to lean into major diversity and inclusion practices. However, unless it’s also providing access to decision-makers, the … Continue reading Knock, Knock: Why Can’t Minority-Owned Agencies Get Into The Room?

Agencies To Wall Street: Short The Video Ad Marketplace

Agencies To Wall Street: Short The Video Ad Marketplace by Joe Mandese  @mp_joemandese, January 26, 2023 As part of a regular series of ad-executive fireside chats with Wall Street analysts at New Street Research, two influential agency media executives — GroupM’s Kate Scott-Dawkins and Horizon’s Donnie Williams — said the kind of short-form video advertising … Continue reading Agencies To Wall Street: Short The Video Ad Marketplace

Agencies: Cost To Run Digital Campaigns Rising, Criteo Report Finds

Agencies: Cost To Run Digital Campaigns Rising, Criteo Report Finds by Laurie Sullivan  @lauriesullivan, January 11, 2023 U.S. agencies anticipate the cost of running digital campaigns will rise by 22% in 2023, according to a report released Wednesday. The cost of social will increase the most, suggests the data in Criteo’s report The Advertiser’s Guide … Continue reading Agencies: Cost To Run Digital Campaigns Rising, Criteo Report Finds

WFA Report Finds More Agencies Comfortable Pushing Back On Performance Evaluations

WFA Agencies Comfortable Pushing Back On Performance Evaluations by Steve McClellan  @mp_mcclellan, December 1, 2022 Clients may pay the bills, but a new report from the World Federation of Advertisers (WFA) indicates that agencies feel more comfortable than in past years sharing honest criticism with the brands that pay them when it comes to measuring … Continue reading WFA Report Finds More Agencies Comfortable Pushing Back On Performance Evaluations