Integrate with RevOps to drive campaign success. Understand sales processes and align tracking to convert digital marketing into revenue. Greg Manfre on January 22, 2024 Imagine this: Your agency has created a clear and effective digital marketing plan. You have worked closely with the client, prepared all the necessary content, assets and targeting, and are … Continue reading Why agencies need to work closely with client RevOps teams
Agencies Fear Missing AI Adoption by Laurie Sullivan , Staff Writer @lauriesullivan, December 6, 2023 Agencies refuse to be left behind in the artificial intelligence (AI) frenzy. Many expect the AI-driven savings to more than double year-over-year (YoY), increasing by 134% in 2024. About 25% of larger agencies with more than 100 employees expect more than … Continue reading Agencies Fear Missing AI Adoption
Search Agencies Are Building Their Own Empire by Laurie Sullivan , Staff Writer @lauriesullivan, October 20, 2023 Google AdSense on Thursday rolled out related search advertisements for the automotive industry that shows content-related search terms on pages users view. The feature helps to improve an advertiser’s targeting by ensuring only contextually relevant ads are served to users. The … Continue reading Search Agencies Are Building Their Own Empire
Agencies Seen As Lucrative M&A Targets by Laurie Sullivan @lauriesullivan, August 17, 2023 Mergers and acquisitions (M&As) of digital agencies has been one of the biggest interests across the business model of FE International, a M&A advisory firm specializing in the tech industry. Unlike many businesses in the digital media sector, agencies are the least … Continue reading Ad Agencies Seen As Lucrative M&A Targets
AI is making it faster and easier to create content. This increases agencies’ productivity and the likelihood of clients doing it themselves. Chris Wood on April 4, 2023 As Open AI’s ChatGPT and other generative AI models become more widely available this year, it will significantly change how content, ads and other communications are created. … Continue reading Why ChatGPT may be a blessing and a curse for agencies
How Small Agencies Can Meet The Challenges Of Cross-Media Measurement by Jacqui Hannigan , Op-Ed Contributor, March 31, 2023 Cross-media measurement is a challenge for marketing agencies of all sizes, but for small agencies the problems are especially acute. Organizations like Nielsen, ANA, ComScore, and others are developing game-changing measurement tools and systems, but they’re … Continue reading How Small Agencies Can Meet The Challenges Of Cross-Media Measurement
diversity Knock, Knock: Why Can’t Minority-Owned Agencies Get Into The Room? by Brick Rucker , February 1, 2023 It’s wonderful and refreshing to finally see a brand’s CMO on stage delivering an impassioned keynote about the company’s plans to lean into major diversity and inclusion practices. However, unless it’s also providing access to decision-makers, the … Continue reading Knock, Knock: Why Can’t Minority-Owned Agencies Get Into The Room?
To Thrive, Agencies Need To Focus On Innovation And The Long Term by Judith Carr-Rodriguez , Op-Ed Contributor, January 31, 2023 There’s a saying that most of us have heard – real estate is always a good investment. Even in tricky times, most financial advisors would advise us to hang on tight to property for … Continue reading To Thrive, Agencies Need To Focus On Innovation And The Long Term
Agencies To Wall Street: Short The Video Ad Marketplace by Joe Mandese @mp_joemandese, January 26, 2023 As part of a regular series of ad-executive fireside chats with Wall Street analysts at New Street Research, two influential agency media executives — GroupM’s Kate Scott-Dawkins and Horizon’s Donnie Williams — said the kind of short-form video advertising … Continue reading Agencies To Wall Street: Short The Video Ad Marketplace
Agencies: Cost To Run Digital Campaigns Rising, Criteo Report Finds by Laurie Sullivan @lauriesullivan, January 11, 2023 U.S. agencies anticipate the cost of running digital campaigns will rise by 22% in 2023, according to a report released Wednesday. The cost of social will increase the most, suggests the data in Criteo’s report The Advertiser’s Guide … Continue reading Agencies: Cost To Run Digital Campaigns Rising, Criteo Report Finds
