AI is making it faster and easier to create content. This increases agencies’ productivity and the likelihood of clients doing it themselves. Chris Wood on April 4, 2023 As Open AI’s ChatGPT and other generative AI models become more widely available this year, it will significantly change how content, ads and other communications are created. … Continue reading Why ChatGPT may be a blessing and a curse for agencies
Tag Archives: Agencies
How Small Agencies Can Meet The Challenges Of Cross-Media Measurement
How Small Agencies Can Meet The Challenges Of Cross-Media Measurement by Jacqui Hannigan , Op-Ed Contributor, March 31, 2023 Cross-media measurement is a challenge for marketing agencies of all sizes, but for small agencies the problems are especially acute. Organizations like Nielsen, ANA, ComScore, and others are developing game-changing measurement tools and systems, but they’re … Continue reading How Small Agencies Can Meet The Challenges Of Cross-Media Measurement
Knock, Knock: Why Can’t Minority-Owned Agencies Get Into The Room?
diversity Knock, Knock: Why Can’t Minority-Owned Agencies Get Into The Room? by Brick Rucker , February 1, 2023 It’s wonderful and refreshing to finally see a brand’s CMO on stage delivering an impassioned keynote about the company’s plans to lean into major diversity and inclusion practices. However, unless it’s also providing access to decision-makers, the … Continue reading Knock, Knock: Why Can’t Minority-Owned Agencies Get Into The Room?
To Thrive, Agencies Need To Focus On Innovation And The Long Term
To Thrive, Agencies Need To Focus On Innovation And The Long Term by Judith Carr-Rodriguez , Op-Ed Contributor, January 31, 2023 There’s a saying that most of us have heard – real estate is always a good investment. Even in tricky times, most financial advisors would advise us to hang on tight to property for … Continue reading To Thrive, Agencies Need To Focus On Innovation And The Long Term
Agencies To Wall Street: Short The Video Ad Marketplace
Agencies To Wall Street: Short The Video Ad Marketplace by Joe Mandese @mp_joemandese, January 26, 2023 As part of a regular series of ad-executive fireside chats with Wall Street analysts at New Street Research, two influential agency media executives — GroupM’s Kate Scott-Dawkins and Horizon’s Donnie Williams — said the kind of short-form video advertising … Continue reading Agencies To Wall Street: Short The Video Ad Marketplace
Agencies: Cost To Run Digital Campaigns Rising, Criteo Report Finds
Agencies: Cost To Run Digital Campaigns Rising, Criteo Report Finds by Laurie Sullivan @lauriesullivan, January 11, 2023 U.S. agencies anticipate the cost of running digital campaigns will rise by 22% in 2023, according to a report released Wednesday. The cost of social will increase the most, suggests the data in Criteo’s report The Advertiser’s Guide … Continue reading Agencies: Cost To Run Digital Campaigns Rising, Criteo Report Finds
WFA Report Finds More Agencies Comfortable Pushing Back On Performance Evaluations
WFA Agencies Comfortable Pushing Back On Performance Evaluations by Steve McClellan @mp_mcclellan, December 1, 2022 Clients may pay the bills, but a new report from the World Federation of Advertisers (WFA) indicates that agencies feel more comfortable than in past years sharing honest criticism with the brands that pay them when it comes to measuring … Continue reading WFA Report Finds More Agencies Comfortable Pushing Back On Performance Evaluations
Search Ad Spend Contracts Among Big Agencies
Search Ad Spend Contracts Among Big Agencies by Laurie Sullivan @lauriesullivan, November 9, 2022 The digital ad industry could be on the cusp of a major transition with the decline of traditional search advertising, trapped in the headwinds of a significant increase in retail search, according to data. The behavior of searching for a product … Continue reading Search Ad Spend Contracts Among Big Agencies
A guide to Google Analytics 4 for marketing agencies
Everything you need to know to prep your clients for the change. CallRail on October 11, 2022 On July 1, 2023, Google will move everyone to its latest version, Google Analytics 4 (GA4), and retire Google Analytics 3 (also known as Universal Analytics or UA). While these changes will benefit the average user without … Continue reading A guide to Google Analytics 4 for marketing agencies
Why we care about marketing agencies
Agencies are an essential part of the marketing and advertising eco-system. There’s a cost to their services, of course, but in a number of cases it will be worth it. Akshat Biyani on May 31, 2022 Nobody can do it all. No matter how good your marketing team is, there is going to be expertise … Continue reading Why we care about marketing agencies
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