Tag Archives: Agencies

Agencies Say No To Five-Second Ad Impressions

Second Thoughts: 5 May Be Too Short, Some Say by Laurie Sullivan @lauriesullivan, June 15, 2018 Google’s longstanding message to publishers to focus on web page load time speeds and reduce the number of ads that appear on one page might be falling on deaf ears. As recently as this week, agencies and ad industry … Continue reading Agencies Say No To Five-Second Ad Impressions →

Google Gives Agencies Custom Services In Google My Business

Google Tools

Google Gives Agencies Custom Services In Google My Business by Laurie Sullivan , Staff Writer @lauriesullivan, May 2, 2018 The regular business version of Google My Business — a free tool to help them manage their online presence across services like Maps and Search — apparently wasn’t enough to help search and advertising agencies with multiple … Continue reading Google Gives Agencies Custom Services In Google My Business →

Amazon Launches Search Services For Small Agencies Through Alexa.com

Marketing Platforms

Amazon Launches Search Services For Small Agencies Through Alexa.com by Laurie Sullivan @lauriesullivan, April 12, 2018 Alexa.com — a wholly owned Amazon subsidiary since 1999, which focuses on analytics and data — began rolling out a series of offerings Thursday to support search engine optimization, paid-search advertising and content marketing on engines such as Bing … Continue reading Amazon Launches Search Services For Small Agencies Through Alexa.com →

What does artificial intelligence mean for marketing agencies?

Artificial Intelligence

It’s clear artificial intelligence will play a role in the future of marketing, but what will that role encompass? Contributor Daniel Faggella makes a few insightful predictions. Daniel Faggella on March 20, 2018 While the creative process itself is unlikely to be wholly automated by machines, many agencies are aware that some elements … Continue reading What does artificial intelligence mean for marketing agencies? →

11 Common Mistakes We See Digital Marketing Agencies Make

Digital Marketing Mistakes

Allen Finn — March 15, 2018 — March 15, 2018 WordStream Advisor: it isn’t just for advertisers. In fact, there’s even a souped-up version built specifically for those who manage multiple accounts for other businesses. It’s called WordStream Advisor for Agencies. It helps agencies of all sizes, from seasoned teams looking to scale their book … Continue reading 11 Common Mistakes We See Digital Marketing Agencies Make →

How to Evaluate and Find the Best Demand Generation Agencies

Outsourcing

Hannah Swanson — January 30, 2018 — January 30, 2018 Meditations / Pixabay Are you considering outsourcing demand generation in 2018? If so, you’re not alone. Few B2B marketing organizations rely solely on in-house resources to plan and execute their demand generation strategies. Most use a combination of internal staff and external partner resources. This … Continue reading How to Evaluate and Find the Best Demand Generation Agencies →

Goal Setting Tips for Marketing Agencies

Marketing Agencies

Joe Ribaudo — January 26, 2018 — January 26, 2018 As a marketing agency, or marketing services provider, you’re no doubt always thinking of ways to improve your clients’ marketing strategies — but what about your own? Now that we’re into the new year, have you taken some time to think about your own marketing? … Continue reading Goal Setting Tips for Marketing Agencies →

ITWP, AKQA, P&G, L’Oreal, Other Agencies, Brands Launch Consortium To Gain Insights On Consumer Behavior

Customer Engagement

ITWP, AKQA, P&G, L’Oreal, Other Agencies, Brands Launch Consortium To Gain Insights On Consumer Behavior by Laurie Sullivan @lauriesullivan, January 22, 2018 ITWP, parent holding-company of Toluna and Harris Interactive Europe, has created a consortium with a variety of brands and agencies to share information and best practices on a variety of subjects. The goal … Continue reading ITWP, AKQA, P&G, L’Oreal, Other Agencies, Brands Launch Consortium To Gain Insights On Consumer Behavior →

2018 Search Resolutions From Marketers At Brands, Agencies, Analyst Firms

Search Trends

2018 Search Resolutions From Marketers At Brands, Agencies, Analyst Firms by Laurie Sullivan @lauriesullivan, (January 05, 2018) Most people center their New Year’s resolution on major life-changing goals. Be a better person. Work out five days per week. Eliminate sugar. When it comes to search marketing, resolutions among analysts, marketers and agency executives centered on … Continue reading 2018 Search Resolutions From Marketers At Brands, Agencies, Analyst Firms →

How agencies are adapting to continued pressures on their business model

Outsourcing

To contend with increased financial pressures, agencies are adjusting to new cost structures and angling for new roles. Tim Peterson on December 29, 2017 The modern advertising agency is dead. Long live the modern advertising agency. Agencies are effectively mercenaries, independent entities hired to help a business conquer a market. That has always been … Continue reading How agencies are adapting to continued pressures on their business model →