Tag Archives: Agencies

Why Social Media Reporting Should Be Automated: How Does It Help Agencies?

Laura Sensecall December 20, 2020 More and more social media agency teams are automating their reporting. It’s obviously very helpful. But why is there a need for it? And does it actually help agencies? When it comes to social media marketing, there is a lot to do. Agencies are built on it. With clients that … Continue reading Why Social Media Reporting Should Be Automated: How Does It Help Agencies?

How SEO Agencies Can Unlock Contracts and an SEO Checklist As We Embrace the New Normal

Navneet Kaushal August 31, 2020 The past few months have been tough for most businesses on a global scale because of the COVID-19 pandemic. Most businesses reacted by scaling down on their digital marketing efforts in a bid to break even as sales were generally going down. Economies are now slowly recovering, and it is … Continue reading How SEO Agencies Can Unlock Contracts and an SEO Checklist As We Embrace the New Normal

Remote Work at Agencies: 15 Predictions on Longer-Term Impacts

Karl Sakas — June 5, 2020 What’s the long-term impact of remote work at agencies? Here are my 15 predictions. How might COVID-19 impact remote work on a long-term basis? Eventually, your agency can work without [most of] today’s interruptions. People will travel again; fingers crossed on a vaccine. But then what? What about staffing … Continue reading Remote Work at Agencies: 15 Predictions on Longer-Term Impacts

9 Retention Strategies for Digital Marketing Agencies During COVID-19

Akvile DeFazio — April 17, 2020 As we face a global crisis, many businesses are suffering, and digital marketing agencies are not exceptions. But that doesn’t mean agencies are without options. We have already seen some incredible creativity, as agencies shift their strategies, product lines, service offerings, and their overall business operations in order to … Continue reading 9 Retention Strategies for Digital Marketing Agencies During COVID-19

Small agencies brace for impact, but say remote work isn’t slowing them down

Many expect client budget and project changes will have a negative effect on their businesses. Ginny Marvin on March 26, 2020 Small agency leaders are feeling skeptical about the near-term even as they express confidence in their teams’ ability to work remotely amid the coronavirus outbreak. That’s according to a survey of 250 predominantly small … Continue reading Small agencies brace for impact, but say remote work isn’t slowing them down

How agencies are helping CMOs break down barriers to digital transformation

As CMOs take over the customer journey, agencies are expanding their services and capabilities to help clients build and implement effective digital transformation initiatives. Amy Gesenhues on March 5, 2020 “At this point, what isn’t digital?” said Jennifer Fey, the senior vice president of digital media for Firewood when asked how her global digital marketing … Continue reading How agencies are helping CMOs break down barriers to digital transformation

75% of Marketers Have Shifted Spend From Creative Agencies to Influencers – This is Why

Aaron Brooks — March 3, 2020 Influencer generated assets are outperforming those led by brands according to Vamp’s new study of global marketers It wasn’t long ago that marketers were reliant on agencies to create their advertising collateral. Big brands were employing big agencies, for big budget strategies. Assets were created by the few and … Continue reading 75% of Marketers Have Shifted Spend From Creative Agencies to Influencers – This is Why

Blogging for Agencies: How to Turn Content Into Customers

Esther Cohen — February 25, 2020 Should your agency blog to win new business? If yes, how should you go about it? Find out in this guide to blogging for agencies. You create extraordinary, exciting content for your clients. Your content marketing plans can fill entire folders. And your results give your clients record-breaking quarters. … Continue reading Blogging for Agencies: How to Turn Content Into Customers