PPC campaigns live and die by the data that supports them. While it’s true that PPC campaigns need to be targeted towards transactional users, it can be hard to know which keyword concepts will be winners and which will waste time and budget. High CTR is the goal, but impressions matter just as much (if … Continue reading Who’s Afraid of Big Bad Broad Match? The Anti-Hero of Keyword Match Types
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Are You Afraid To Dive Into Social Media?
Sue CockburnApril 1, 2015 (April 01, 2015) I was checking my personal Facebook profile (don’t tune out yet) when I noticed a ‘sponsored post’ from HubSpot. They were offering a downloadable resource for those who want to write better. The resource is titled (see image) “The Marketers’ Guide to Writing Good Well” … the ‘good’ replaced … Continue reading Are You Afraid To Dive Into Social Media?