Robert Woo — February 4, 2018 — February 4, 2018 Running an in-house affiliate marketing program can be very time consuming. That’s why businesses often turn to simply joining an existing affiliate network, even though the pros are often outweighed by the cons. In general, it’s more efficient (ie. more profitable) to manage your own … Continue reading How to Spend Less Time on Affiliate Marketing
Robert Woo — January 1, 2018 — January 1, 2018 Let’s dispense with the resolutions we already know we probably won’t keep. We’re not going to work out more, we’re not going to eat any healthier, we’re not going to sleep earlier, or deactivate that online profile for good this time. Unless, of course, you’re … Continue reading 5 New Year’s Resolutions for Affiliate Marketing
Robert Woo — December 21, 2017 — December 21, 2017 “HOW ADVERTISERS COULD BE HURT IF NET NEUTRALITY DIES” — Ad Age, May 22, 2017 “THE END OF NET NEUTRALITY COULD BE GOOD FOR MARKETERS — AND BAD FOR ALMOST EVERYONE ELSE” — Ad Age, November 22, 2017 “Ask me in another six months for … Continue reading What the End of Net Neutrality May Mean for Affiliate Marketing
Akinde Hafiz — December 15, 2017 Follow @akinde_hafiz — December 15, 2017 By now, you should know the impact of affiliate marketing in this modern digital marketing era. If you are still in the hazy, then it would shock you to know that the U.S. affiliate marketing industry contributes over $ 5billion to the country’s … Continue reading Your Guide to Finding a Suitable Affiliate Network
Robert Woo — November 22, 2017 — November 22, 2017 Black Friday! Cyber Monday! And all the shopping in between. No matter what your niche is, it’s a good season to be a merchant with a strong affiliate network. Why? Because no one knows what gifts to buy. Pexels “Why choose?” Not knowing what gifts … Continue reading Maximize Your Affiliate Marketing for Black Friday
The holidays are just around the corner and will be in full force before we know it. Columnist Adam Weiss outlines key strategies to help you prepare and get your affiliate marketing on track this season. Adam Weiss on September 29, 2017 With the holidays fast approaching, now is the time for brands … Continue reading Affiliate marketing strategies for success during the holidays
Robert Woo — September 27, 2017 — September 27, 2017 We’ve mentioned before that right now is an amazing time to get into affiliate marketing. It’s a channel that’s growing by leaps and bounds, and now affects 14% of all e-commerce purchases in the US. Pictured: actual online shopping transaction. And while big brands like … Continue reading Why Affiliate Marketing Works for SMBs
Robert Woo — September 8, 2017 — September 8, 2017 Early on in any company’s foray into affiliate marketing as a merchant, each has a choice to make: do you join an existing affiliate network, or do you start your own? geralt / Pixabay Let’s delve into the pros and cons of each option. Joining … Continue reading Join an Affiliate Network or Start Your Own?
Columnist Adam Weiss says an affiliate program should be more than just the platform behind it. You need to have a solid team that has access to scalable technology and data that can deliver cross-channel insights. Adam Weiss on August 7, 2017 When I look at the affiliate business, I see it has truly … Continue reading Affiliate is more than a platform
How Internet Retailers Can Capitalize On Amazon Prime Day With Affiliate Marketing by Monique Zapata-Kaufman , Op-Ed Contributor, July 7, 2017 Amazon recently announced its third annual Prime Day to take place on July 11, 2017. What began as a promotional holiday to celebrate the 20th anniversary of the e-commerce giant has grown bigger and … Continue reading How Internet Retailers Can Capitalize On Amazon Prime Day With Affiliate Marketing
