A Data Frenzy At Microsoft Advertising by Laurie Sullivan , Staff Writer @lauriesullivan, November 28, 2023 It seems Microsoft Advertising is providing more ways for publishers and advertisers to gain analysis of data. The company on Tuesday launched an analytics dashboard to help publishers measure advertising revenue.Monetize Insights, the dashboard, launched worldwide on Microsoft Monetize, the … Continue reading A Data Frenzy At Microsoft Advertising
Tag Archives: Advertising
TV advertising: 6 key trends to watch in 2024
Stay ahead in television advertising with addressable TV ads, AI-driven personalization, shoppable ads and more. Geoff Crain on November 28, 2023 Television advertising has undergone significant transformations in recent years, and 2024 promises to be no different. Advertisers must adapt to remain relevant and effective as technology evolves and consumer preferences shift. Here are a … Continue reading TV advertising: 6 key trends to watch in 2024
Paid advertising: Tips to boost qualified leads and reduce costs
Struggling with high ad costs and few conversions? Learn strategic steps and technical setup tips to optimize your ad campaigns. Margaret Lee on November 22, 2023 While many companies believe broader advertising coverage will increase revenue, this often leads to poor quality of leads. A year ago, our agency fell into this trap and, as … Continue reading Paid advertising: Tips to boost qualified leads and reduce costs
Ubisoft has suspended advertising on Elon Musk’s X
Ubisoft has suspended advertising on Elon Musk’s X It’s the latest company to pull its ads following Media Matters’ report showing ads next to antisemitic content. Mariella Moon Wed, Nov 22, 2023 ROBYN BECK via Getty Images Ubisoft is the latest company to join what seems to be a growing list of advertisers … Continue reading Ubisoft has suspended advertising on Elon Musk’s X
EU authorities ban Meta from using personal data for advertising
The ban will begin in two weeks and appears to cripple Big Tech’s ability to sell first-person data used by marketers. Constantine von Hoffman on November 2, 2023 The European Data Protection Board (EDPB) is permanently banning Meta from using personal data for advertising across the EU and European Economic Area (EEA). As it stands, … Continue reading EU authorities ban Meta from using personal data for advertising
Amazon has a new story to tell: AWS falls short, but its advertising business is soaring
By AJ Dellinger October 26, 2023 E-commerce retail giant Amazon surpassed Wall Street expectations in the third quarter of 2023, driven by the strength of its growing advertising business and rebounding sales figures. Amazon reported a net income of $9.9 billion for the quarter, a significant increase over the $2.9 billion posted in the … Continue reading Amazon has a new story to tell: AWS falls short, but its advertising business is soaring
Microsoft Advertising Editor expands audiences to all markets
The platform has launched new audience types and introduced in-market audiences to markets in EMEA, APAC and LATM. Nicola Agius on September 6, 2023 Microsoft Advertising Editor has rolled out in-market audiences across all of its markets in EMEA, APAC and LATM. The platform has also launched new audience types. Alongside this expansion, the platform … Continue reading Microsoft Advertising Editor expands audiences to all markets
Digital Advertising Has A Huge Problem: Carbon Emissions
Digital Advertising Has A Huge Problem: Carbon Emissions by Laurie Sullivan , Staff Writer @lauriesullivan, September 1, 2023 Independent digital performance agency Fifty.io has integrated Scope3 into its platform to allow advertisers to measure each campaign’s carbon emissions across every domain with data displayed in real-time for clients such as FormulaE, Chipotle, RFU, Oggs, and Planted. … Continue reading Digital Advertising Has A Huge Problem: Carbon Emissions
The End Of Advertising, Or A New Beginning?
The End Of Advertising, Or A New Beginning? by Kaila Colbin , Featured Contributor, August 25, 2023 Meanwhile, in New Zealand… an unauthorized, AI-generated version of a news anchor stars in an ad for a gambling app, alongside unauthorized, AI-generated versions of MrBeast and others. Lawyers are desperately trying to get the ad removed from … Continue reading The End Of Advertising, Or A New Beginning?
New Platform Offers Podcast Advertising Order Management
New Platform Offers Podcast Advertising Order Management by Karlene Lukovitz @KLmarketdaily, August 25, 2023 Ad-tech startup LiveRead.io has launched an advertising order-management platform for podcasts. The LiveRead platform, for use by agencies, brands, networks and creators, integrates various processes into a centralized database to simplify video and audio podcast advertising management and allow all relevant … Continue reading New Platform Offers Podcast Advertising Order Management
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