Make your B2B ads work smarter. Learn how to target high-value decision-makers across key platforms, such as Google, LinkedIn, Meta and more. Christine Askew on February 7, 2025 Choosing the right paid media channels is key to B2B advertising success. This guide covers the best PPC platforms — Google, LinkedIn, Microsoft, and more — … Continue reading 6 B2B paid media platforms where you can advertise effectively
Linda Aylesworth | November 29th, 2024 Reach plays a huge role in determining which platforms advertisers allocate their budgets to, and Facebook doesn’t disappoint. With over 3.07 billion monthly active users (MAU) worldwide as of the close of 2023, Facebook captures the attention of 37.7% of the total worldwide population and 57% of total Internet … Continue reading How Do I Advertise on Facebook?
Linda Aylesworth | July 24th, 2024 Learn how to advertise on YouTube. Read Our 10 Easy Steps to Success (Plus Pro Tips) As advertisers across the globe look to get the biggest bang for their buck, video marketing – and advertising on YouTube in particular – has become an important option. According to the … Continue reading How Do You Advertise on YouTube?
By Jeff Beer March 25, 2023 During Thursday’s four-hour-long grilling of TikTok CEO Shou Zi Chew before the House Energy and Commerce Committee, lawmakers covered a lot of ground in terms of national security and dangerous content concerns around the wildly popular social app. But one question was not explored. Where are the brands … Continue reading Why aren’t brands that advertise on TikTok using their power rather than just waiting for a ban?
Roe V. Wade Decision To Change The Way Marketers Advertise by Laurie Sullivan @lauriesullivan, June 24, 2022 As laws in the United States continue to undergo massive change, one in particular — the overturning of Roe v. Wade, which transfers the right to abortion from federal to state governments — may prompt people to move … Continue reading Roe V. Wade Decision To Change The Way Marketers Advertise
BNPL: Brands’ Digital Spend Surpasses Nearly $90M To Advertise Service In 2021 by Laurie Sullivan @lauriesullivan, February 2, 2022 Block, formerly known as Square, the payment service founded by Twitter co-founder Jack Dorsey, announced (February 06, 2022) that it had closed the acquisition of the buy now, pay later (BNPL) company Afterpay. It’s a service … Continue reading BNPL: Brands’ Digital Spend Surpasses Nearly $90M To Advertise Service In 2021
A Call To Advertise Responsibly In Digital by Maarten Albarda , Featured Contributor, October 15, 2021 Last week, I sat through a presentation by a client’s third-party verification service, which had analyzed digital media ad placement relative to the client’s self-defined safety and decency requirements. And while confidentiality prevents me from sharing specifics, there are … Continue reading A Call To Advertise Responsibly In Digital
Connor Neshcov June 29, 2021 Do you own or operate a local business? If so, there’s no doubt that you have felt the impact of COVID-19 on your customers’ purchasing habits. More and more, it’s absolutely clear that local businesses need to take full advantage of the digital landscape to promote themselves and keep up … Continue reading How to Advertise Your Local Business Online
Akvile DeFazio February 19, 2021 Instagram recently celebrated double digits at the tail end of 2020 by turning 10. The visually stimulating and engaging platform may have been around for some time now, but it’s still far from maturity as it continues to evolve in new ways for businesses to expand their organic efforts into … Continue reading 5 Expert-Identified Reasons to Advertise on Instagram
Akvile DeFazio February 6, 2021 It’s no secret that advertising on social media platforms can be fruitful for businesses of all varieties. Advertising on social media platforms is important as there is more real value beyond what we can get organically these days. From expanding your reach and visibility to driving the bottom line, this … Continue reading The 5 Biggest Reasons to Advertise on Social Media (+ Pro Tips)
