By Jennifer Alsever October 05, 2023 Lying is becoming pretty standard throughout the job interview process—and it’s especially prevalent among more educated candidates, higher earners, and even company hiring managers, according to new surveys. As many as 70% of workers said they have lied on their resumes, with 37% admitting that they lie frequently, … Continue reading Who lies on resumes more often? High earners and workers with advanced degrees, it turns out
This Is What An Advanced Attribution Model Looks Like by Laurie Sullivan , Staff Writer @lauriesullivan, September 21, 2023 Advanced attribution frameworks become more important as the advertising industry moves into channels that do not have the ability to click on media — at least for now — such as connected television (CTV) and generative artificial … Continue reading This Is What An Advanced Attribution Model Looks Like
Microsoft In Advanced Talks To Give OpenAI More Funding As Companies Rush To Use AI by Laurie Sullivan , Staff Writer @lauriesullivan, October 21, 2022 Microsoft is in advanced talks for a new round of funding in OpenAI, as the software and tech giant further builds artificial intelligence (AI) into its products, according to several reports. In 2019, … Continue reading Microsoft In Advanced Talks To Give OpenAI More Funding As Companies Rush To Use AI
MRI-Simmons Taps 605’s Katz For Advanced Advertising by Joe Mandese @mp_joemandese, September 2, 2022 Brian Katz has joined MRI-Simmons as vice president of advanced advertising. He joins from TV measurement service 605, where he was senior vice president of sales, and previously held senior sales and research roles at Magid, TiVo, NBC Universal and Paramount. … Continue reading MRI-SImmons Taps 605’s Katz For Advanced Advertising
Automation For Advanced Ad Targeting And Creation Missing In Social Media Advertising by Laurie Sullivan @lauriesullivan, January 11, 2022 Automation has gained popularity among advertisers, as it removes steps from manual and tedious processes in the creation and targeting of ads, from search to display and video. Yet 73% of respondents participating in a study … Continue reading Automation For Advanced Ad Targeting And Creation Missing In Social Media Advertising
Dinesh Agarwal December 27, 2021 Do not mistake yourself thinking long gone are the days when people enjoyed reading- because readers exist, and they will continue looking for content to consume. According to speculated data, around 400 million people look at Blog Post each month. Yes, unbelievable, but true. If still, your business is one … Continue reading 10 Advanced Tips For Creating a Small Business Blog in 2022
Manick Bhan April 27, 2021 If you’re a marketer or SEO, you likely already know about the importance of title tags and meta descriptions to help improve your rankings. But as with most things in marketing, going a little further can reap much better results. While most marketers stop at title tags, using advanced meta … Continue reading 4 Advanced Meta Tags For SEO You Might Not Be Using But Should
Ashleigh Brown September 17, 2020 Some ‘not so obvious’ advanced test and learn ideas to help you optimise your PPC campaigns and maximise your return on ad spend. For most PPC advertisers, the bulk of A/B testing focuses on ads and landing pages. After all, clicks and conversions are two of the most important metrics … Continue reading Maximize PPC Performance With These Advanced Test and Learn Ideas
Ronita Mohan August 6, 2020 Lead generation is at the core of most marketing strategies—you want to create content that brings in new audiences and more revenue. While a number of beginner strategies work well to generate leads, these sources dry up eventually. That is when marketers need to look at advanced tactics that will … Continue reading Lead Generation in 2020: 8 Advanced Strategies
Guy Yehiav June 25, 2020 An accurate, efficient, and reliable supply chain sits at the heart of every business. As cost center (business units that incur expenses and indirectly contribute to revenue), supply chains must be frequently analyzed to drive excellence, particularly in terms of eliminating waste. Every penny in unnecessary expenses like waste that … Continue reading Reversing Supply Chain Waste with Advanced Analytics
