Tag Archives: Adapting

Future-Proofing Your Website: Adapting to 2024 Web Technologies and Trends

Future-Proofing Your Website: Adapting to 2024 Web Technologies and Trends Matt Dorman / Last Updated: Jan 9, 2024   Emerging web technologies are changing the way CTOs think about the websites of the future. Globally, forward-thinking companies understand the need to adopt and adapt to tech advancements. They have to in order to reach consumers … Continue reading Future-Proofing Your Website: Adapting to 2024 Web Technologies and Trends

What is identity resolution and how are platforms adapting to privacy changes?

In this competitive environment, it is essential that brand marketers understand which online devices and offline behaviors belong to a single consumer. Pamela Parker on June 1, 2022 Identity resolution – the science of connecting the growing volume of consumer identifiers to one individual as he or she interacts across channels and devices – has … Continue reading What is identity resolution and how are platforms adapting to privacy changes?

Adapting Conversion Funnels to Suit Consumer Behavior in the New Normal

Adapting Conversion Funnels to Suit Consumer Behavior in the New Normal Dmytro Spilka / 21 Mar 2022   From a marketing perspective, digital acceleration has been accompanied by noticeable changes in the purchasing behavior of consumers. Data shows that consumers across several global institutions are shifting to more value-based purchasing – with a greater emphasis … Continue reading Adapting Conversion Funnels to Suit Consumer Behavior in the New Normal

Adapting Your Digital Marketing Strategy: Why You Must Up Your Game

Angela Hausman, PhD January 15, 2021 Scanning posts from some of the top digital experts, we see 2021 promises a host of changes from SEO to marketing priorities. The question for digital marketers is, how are you adapting your digital marketing strategy to accommodate these changes and grow your digital business? While we won’t have … Continue reading Adapting Your Digital Marketing Strategy: Why You Must Up Your Game

How agencies are adapting to continued pressures on their business model

To contend with increased financial pressures, agencies are adjusting to new cost structures and angling for new roles. Tim Peterson on December 29, 2017   The modern advertising agency is dead. Long live the modern advertising agency. Agencies are effectively mercenaries, independent entities hired to help a business conquer a market. That has always been … Continue reading How agencies are adapting to continued pressures on their business model

Adapting Management Styles to Effectively Lead a Multigenerational Workforce

by Molly Greenberg November 24, 2015 Follow @mollygreenbergNovember 24, 2015 There is no such thing as a one-size-fits-all management style, especially when you are leading an employee base more diverse than ever before. The workforce is growing older and younger at the same time as Baby Boomer’s plan their retirement exit and Generation Z take … Continue reading Adapting Management Styles to Effectively Lead a Multigenerational Workforce

Is Your Finance Team Adapting To A Flat Economy?

Daniel CaringiMarch 26, 2015 In an unpredictable economy, agility is essential for creating accurate plans, identifying opportunities, and for taking corrective action. Over the last several months, Canadian companies have experienced added pressure to how finances and operations are managed. A sharp drop in the dollar and a decline in oil prices has hit regions … Continue reading Is Your Finance Team Adapting To A Flat Economy?