by Angela Hausman, PhD March 22, 2016 Follow @MarketingLetterMarch 22, 2016 I read a great post from BCG about the evolution of organizations equating adaptation in the biology of “survival of the fittest“. Like the stunning lioness above, survival depends on both adaption and community (a point missed in the BCG evaluation). Today, I’ll discuss … Continue reading Survival of the Fittest: Adapt & Collaborate, or Die
by Chuck Melick December 29, 2015December 29, 2015 Are Millennials, GENX or Y’ers, Baby Boomers or Boomlets actually that different from one another? Sure, they have different experiences, but doesn’t everyone want the same thing from their job? I propose that they do! Some organizations, however, are so steeped in an outdated model of control … Continue reading Make These 5 Changes To Adapt Your Culture For Millennials
by Andre van den Assum December 17, 2015December 17, 2015 It’s no secret that video consumption on mobile devices is skyrocketing. According to ComScore’s latest report, 60% of digital media time is spent via mobile platforms, and that was back in 2014. The prediction is that by 2019, 72% of all this mobile traffic will … Continue reading Mobile Video Marketing: Adapt or Die
Personal Branding BlogJuly 11, 2015 One machine can do the work of fifty ordinary men. No machine can do the work of one extraordinary man. – Elbert Hubbard, author, publisher, philosopher, artist Though digital innovations are opening up new frontiers for employment, experts warn that not everyone will benefit equally. People in every industry are … Continue reading Overcome Worker Displacement: Adapt to an Automated Workplace
Trent TurpinMay 2, 2015 Facebook is at it again. They recently announced that they are significantly altering their users’ News Feed updates. Facebook will be deemphasizing and/or completely removing the feature that shows what a friend liked or commented on. You’ve certainly seen these in your own feed from “that friend” who you met one … Continue reading Facebook’s Latest Change: 6 Ways Your Business Can Adapt
Dave HubbardMarch 31, 2015 The B2B buyer purchasing journey has fundamentally changed yet most companies are still using the same sales and marketing processes that they did 20 years ago. The buyer is self-educating online using Social Media and mobile, and we’re successfully adapting to this technology evolution. However, technology is an enabler, not the … Continue reading Facilitating The Evolving Buyer Journey: Both Marketing and Sales Must Adapt
Personal Branding BlogMarch 25, 2015 The luckier salespeople are provided with decent sales training, but there is always room for improvement. Many trainers insist on memorizing scripts and practicing role-play. The problem with this is that the salespeople who excel are anything but average, but this type of training is for the average person. So … Continue reading Adapt Sales Strategy to Your Style to Improve Results
As the digital marketing industry matures, marketing analysts may find themselves at a crossroads. Columnist Kohki Yamaguchi discusses what lies ahead for those in this position. Kohki Yamaguchi on December 23, 2014 As the saying goes, the only thing that is constant is change. But in digital marketing today, change is not only constant … Continue reading The Marketing Analytics Practice Is Evolving: How Can You Adapt?
By Kyle Dougherty, Published November 2, 2014 Being a newcomer in a company often means struggling to familiarize yourself with management and new systems. A new hire is like a lot of the other investments a company makes; the goal is to get value out it as soon as possible. With a new sales rep … Continue reading How To Help New Sales Reps Adapt To New Management
