How to Design a Website That Actually Converts Deanna Ritchie / 21 Jul 2022 Most websites are nothing more than static web pages that serve as branded placeholders for companies. However, if you want your website to serve as a powerful tool for generating leads or turning traffic into customers, you have to break … Continue reading How to Design a Website That Actually Converts
By Danica Lo June 22, 2022 What does ice cream smell like? That’s a trick question, because ice cream doesn’t actually smell like anything. Even if your favorite flavor contains fragrant ingredients, when held at such low temperatures, the chemicals that trigger human olfactory sensors are frozen in ice. It’s not until the … Continue reading Salt & Straw’s latest ice cream topping is actually a perfume
Little of Microsoft’s ‘principles for employee organizing’ is actually pro-union The company doesn’t seem short on alternatives to collective action, however. B. Menegus @bryanmenegus June 2nd, 2022 POOL New / reuters Thursday afternoon, Microsoft’s president and vice chair Brad Smith penned a blog post outlining four “principles” the company would be adopting in response to … Continue reading Little of Microsoft’s ‘principles for employee organizing’ is actually pro-union
By Connie Lin May 17, 2022 When a high-profile sociopolitical issue erupts on the national stage—whether it’s Russia’s invasion of Ukraine, Florida’s Don’t Say Gay bill, or the Black Lives Matter movement—it often cues brand theatrics. And sometimes, that can feel like a tired performance. In today’s social media landscape, companies have fielded criticism … Continue reading Actually, Americans do want to hear what brands have to say about reproductive rights
By Stephanie Vozza April 02, 2022 Few people love meetings. They interrupt your day, which hurts your workflow, and many could have been an email. A Harvard Business Review survey of managers found that 83% reported that meetings on their calendars were unproductive. But Nic Marks, CEO of Friday Pulse, an organization that uses … Continue reading This is when more meetings can actually make your workplace happier
How marketers can use consumer research to get insights. Feedback Loop on March 7, 2022 We’re told hindsight is 20/20. But hindsight doesn’t always tell you where you need to go. In fact, when it comes to research, it only tells you where you’ve been. On the other hand, Foresight research tells you where … Continue reading Don’t miss out on what your customers actually want
By CareerBuilder February 24, 2022 Computer screens have collapsed the distance between work and home, and many Americans seem to prefer it that way. Whether you have a completely remote job or a flexible work arrangement that splits your time between the home-office and the office-office, the ability to work from home gives you more … Continue reading This is how remote work can actually boost your career
By Clint Rainey February 15, 2022 The pandemic has rerouted McDonald’s business through exactly the channels you’d expect: toward the drive-thru lane and onto food-delivery apps like DoorDash and Uber Eats. To roll with it, McDonald’s has made adaptions on the fly, but the company hasn’t been able to stop profits from falling, … Continue reading McDonald’s and DoorDash: Why the burger chain actually got a pretty good deal
Michelle Palacios December 31, 2021 It’s so easy to get sucked into the day-to-day tasks of running a business and completely lose sight of your big picture goals but it doesn’t have to be that way. This year give yourself the gift of clarity with a simple 4 step system to set and achieve your … Continue reading 4 Steps to Set Business Goals You’ll Actually Achieve in 2022
Andres Muñoz November 1, 2021 Instagram marketing has been a reliable tool for DTC brands and B2B companies for as long as the platform has existed. And it’s for good reason. Instagram is a platform that gives brands the ability to connect on a deeper level with their fans as well as to reach new … Continue reading 10 Powerful Instagram Marketing Tips That Actually Work
