Tag Archives: Actions

Google Manual Actions: Frequently asked questions and their answers

Contributor Kaspar Syzmanski addresses some of the most commonly raised questions and issues regarding Google penalties. Kaspar Szymanski on November 15, 2017   For webmasters affected by a manual action, understanding why a particular penalty is applied, what the consequences are and how to adequately address the issue are key to resolving a potentially critical … Continue reading Google Manual Actions: Frequently asked questions and their answers

Local SEO: Driving customer actions for enterprise-level brands

Multilocation businesses face some unique challenges in today’s local search landscape, but columnist Thomas Stern believes they can succeed by finding the right balance between centralized data management and localized content production. Thomas Stern on November 9, 2017   Local SEO drives customer actions for businesses of every size, from local mom-and-pop shops to large … Continue reading Local SEO: Driving customer actions for enterprise-level brands

Thinking Ahead: Key Q1 Actions to Prepare for the Coming Year’s AEP

Josh Martin — February 1, 2017 — February 1, 2017 The Medicare open enrollment period (or AEP) is officially over. Now what? Data is being processed. Results are being tallied. It’s time to start it all over again. To put it simply: the ANALYSIS ➡ PLANNING ➡ EXECUTION ➡ TRACKING process starts anew. Here are … Continue reading Thinking Ahead: Key Q1 Actions to Prepare for the Coming Year’s AEP

Digital Marketing Trends: Three Actions to Take in 2017

Jeff Korhan — December 10, 2016 Follow @jeffkorhan— December 10, 2016https://www.landscapedigitalinstitute.com/wp-content/uploads/2016/12/Ep44FinalAuph.mp3 Episode 44 of Landscape Digital Show reveals three digital marketing trends that you want to take action on to get results in 2017. https://www.landscapedigitalinstitute.com/wp-content/uploads/2016/12/Ep44FinalAuph.mp3 I’m surprised to be seeing fewer 2017 digital marketing trend forecasts because it’s not whether your predictions prove to be … Continue reading Digital Marketing Trends: Three Actions to Take in 2017

Search takes to the cloud as users engage with new actions

Columnist Christi Olson describes the changing face of search engine results pages and how new technology and functionality is benefiting both searchers and advertisers. Christi Olson on September 15, 2016     Hold on tight! Search is continuing to evolve, from queries typed into a search box on a desktop to a conversational experience using more … Continue reading Search takes to the cloud as users engage with new actions

A Marketer’s Guide To Secondary Conversion Actions

by Tom Desaulniers, Op-Ed Contributor, August 4, 2016 In today’s complex marketplace, attracting consumers is getting harder across the various types of available media—including mobile. Many mobile marketers have started the search for new methods to meaningfully engage with their consumers. One overlooked method is the role of secondary conversions in mobile marketing. Secondary conversion … Continue reading A Marketer’s Guide To Secondary Conversion Actions

You Probably Need More Call To Actions, But Do You Know What They Are?

by Jaime Nacach January 26, 2016 Follow @bloominariJanuary 26, 2016 Have you ever joined a social media site, watched an online video or downloaded a free document from a website, just because you read that it’s free and beneficial to you? Those are examples of a call to action (also known as a CTA). And … Continue reading You Probably Need More Call To Actions, But Do You Know What They Are?

Yahoo Gemini Adds Custom Audiences For In-App Actions And CPA Target Optimization

The search and native ad marketplace has also expanded its partner network. Ginny Marvin on November 23, 2015 Yahoo Gemini rolled out a couple of new features ahead of the big holiday shopping push. Conversion Optimization For CPA Advertisers can now set cost per acquisition (CPA) targets for automated bid optimization strategies. You’ll need to have Yahoo’s universal … Continue reading Yahoo Gemini Adds Custom Audiences For In-App Actions And CPA Target Optimization