Managing multiple search accounts for a single domain doesn’t have to mean juggling tons of conversion and remarketing tags. Contributor Amy Bishop shares steps to seamlessly share data across accounts without cluttering your website’s code with duplicative tags. Amy Bishop on May 31, 2016 At some point or another, anyone handling paid search … Continue reading Share conversions and remarketing lists across paid search accounts
by Vit Horky May 9, 2016 Follow @vithorkyMay 9, 2016 For the past 6 months, I have been living in San Francisco to support the expansion of Brand Embassy. Four years ago, we set out on our mission to help companies become more human by designing a social customer service platform that helps businesses create … Continue reading 10 Productivity Tips From Startup CEO Working Across Europe & USA
Are you a PPC Unicorn or a PPC Donkey? Columnist Larry Kim shares data on CPA averages by industry so you can see how you measure up to the competition. Larry Kim on March 24, 2016 at 1:45 pm Are you getting the biggest bang for your AdWords buck? It’s hard to gauge if you’re … Continue reading New benchmarks: Google AdWords cost per acquisition across 20 industries [study]
by Will Holland December 13, 2015 Follow @xpndinteractiveDecember 13, 2015 When it works, voiceover is that smart friend you can always count on. When it doesn’t, it’s that guy sitting behind you in a movie, loudly explaining all the obvious parts to his date. The problem isn’t identifying bad voiceover (we all know it when … Continue reading How Great eLearning Voiceover Script Writing Gets Your Point Across
by Jasmine Sandler November 12, 2015 Follow @Jasmine_SandlerNovember 12, 2015 In my daily work, I come across marketing organizations of all shapes and sizes. In this digital age and moving forward into what I call “The Age of Increasing Technology Individualism,” every company, no matter the size, requires a solid social media team and working … Continue reading 3 Social Media Strategies To Ensure Marketing Success Across Your Social Team
Jamie NicholOctober 15, 2015 Yes, Millennials now represent the majority of the workforce. And yes, Millennials bring with them a unique set of work expectations. While it’s important (and necessary) that employers understand the different work styles of the generational groups, let’s not forget that teams often consist of a generational mixed bag, and further, … Continue reading Manage People, Not Data Points: Managing Across Generational Labels
Jessica MelhornSeptember 24, 2015 Video is a powerful way to engage informed and research-savvy decision makers. However, many marketers still employ an outdated approach to video. For example, a traditional “company overview” video may be forced to carry the burden of proof. What that single video needs to accomplish is too great and it reduces … Continue reading How To Incorporate Video Across The Buying Cycle
Simon MitchellSeptember 11, 2015 Time to spread the word Your new IT strategy has been accepted by the board. It WILL happen. But how quickly it beds down and shows real benefits depends on everyone in the organisation – regardless of their role – being ready to accept it. But do it with care … Continue reading How to Demonstrate the Value of Your IT Strategy to Gain Buy-in Across the Organisation
Rick LepsingerJuly 23, 2015 No company ever struggles with working across organizational boundaries — or, at least, they rarely recognize it as a primary cause of their problems. Instead, they come to us with other concerns, such as: Missed deadlines Lack of productivity Poor decision-making, which they attribute to poor leadership Lower customer satisfaction and … Continue reading A Simple Tool to Effectively Work Across Organizational Boundaries
Laurie Sullivan @lauriesullivan, (July 22, 2015) As the moderator during the opening panel at OMMA LA on Tuesday, Arthur Chan, EVP, Digital Marketing, Palisades MediaGroup, asked panelists what are some of the things you want to see from technology, are you looking forward to in the future? Here’s what they said. Jason Gaboriau, EVP, Executive Creative Director, Doner LA: … Continue reading Infusion Of Data Into Experiences Across Screens, Whew!
