Are you a PPC Unicorn or a PPC Donkey? Columnist Larry Kim shares data on CPA averages by industry so you can see how you measure up to the competition. Larry Kim on March 24, 2016 at 1:45 pm Are you getting the biggest bang for your AdWords buck? It’s hard to gauge if you’re … Continue reading New benchmarks: Google AdWords cost per acquisition across 20 industries [study]
by Will Holland December 13, 2015 Follow @xpndinteractiveDecember 13, 2015 When it works, voiceover is that smart friend you can always count on. When it doesn’t, it’s that guy sitting behind you in a movie, loudly explaining all the obvious parts to his date. The problem isn’t identifying bad voiceover (we all know it when … Continue reading How Great eLearning Voiceover Script Writing Gets Your Point Across
by Jasmine Sandler November 12, 2015 Follow @Jasmine_SandlerNovember 12, 2015 In my daily work, I come across marketing organizations of all shapes and sizes. In this digital age and moving forward into what I call “The Age of Increasing Technology Individualism,” every company, no matter the size, requires a solid social media team and working … Continue reading 3 Social Media Strategies To Ensure Marketing Success Across Your Social Team
Jamie NicholOctober 15, 2015 Yes, Millennials now represent the majority of the workforce. And yes, Millennials bring with them a unique set of work expectations. While it’s important (and necessary) that employers understand the different work styles of the generational groups, let’s not forget that teams often consist of a generational mixed bag, and further, … Continue reading Manage People, Not Data Points: Managing Across Generational Labels
Jessica MelhornSeptember 24, 2015 Video is a powerful way to engage informed and research-savvy decision makers. However, many marketers still employ an outdated approach to video. For example, a traditional “company overview” video may be forced to carry the burden of proof. What that single video needs to accomplish is too great and it reduces … Continue reading How To Incorporate Video Across The Buying Cycle
Simon MitchellSeptember 11, 2015 Time to spread the word Your new IT strategy has been accepted by the board. It WILL happen. But how quickly it beds down and shows real benefits depends on everyone in the organisation – regardless of their role – being ready to accept it. But do it with care … Continue reading How to Demonstrate the Value of Your IT Strategy to Gain Buy-in Across the Organisation
Rick LepsingerJuly 23, 2015 No company ever struggles with working across organizational boundaries — or, at least, they rarely recognize it as a primary cause of their problems. Instead, they come to us with other concerns, such as: Missed deadlines Lack of productivity Poor decision-making, which they attribute to poor leadership Lower customer satisfaction and … Continue reading A Simple Tool to Effectively Work Across Organizational Boundaries
Laurie Sullivan @lauriesullivan, (July 22, 2015) As the moderator during the opening panel at OMMA LA on Tuesday, Arthur Chan, EVP, Digital Marketing, Palisades MediaGroup, asked panelists what are some of the things you want to see from technology, are you looking forward to in the future? Here’s what they said. Jason Gaboriau, EVP, Executive Creative Director, Doner LA: … Continue reading Infusion Of Data Into Experiences Across Screens, Whew!
Columnist Paul Ford discusses what marketers should bear in mind in order to deliver the best email experience and strengthen engagement. Paul Ford on July 16, 2015 With Web-based communications infiltrating all aspects of life, email has become one of the best ways for businesses to communicate with their users. Knowing how to best communicate and … Continue reading 3 Ways To Maximize Data And Increase Engagement Across Email Communications
Advertisers will be able to measure conversions from display ads when users navigate between apps and the web. Ginny Marvin on July 14, 2015 As apps consume more of our time on mobile devices, Google announced it is plugging what had been a growing gap for many advertisers in its Estimated Cross-Device reporting capabilities for display ads. … Continue reading AdWords Estimated Total Conversions Now Counts Activity Across Apps And Web
