Tag Archives: Acquisition

5 Tips to Maximize Paid Acquisition for Email Marketing

Jennifer Soares January 4, 2021 Paid acquisition can help you grow your database faster than organic-only methods, but they take special handling so you get the most for your money and avoid the problems that can cause campaigns to fail. Check out these tips from Zach Labenberg, VP, Client Strategy, and Brian McKenna, VP, Strategic … Continue reading 5 Tips to Maximize Paid Acquisition for Email Marketing →

Will Microsoft’s ZeniMax Media, Bethesda Acquisition For $7.5 Billion Boost Advertising?

Microsoft Advertisement

Will Microsoft’s ZeniMax Media, Bethesda Acquisition For $7.5 Billion Boost Advertising? by Laurie Sullivan @lauriesullivan, September 21, 2020 Microsoft announced on Monday that it plans to acquire ZeniMax Media, owner of the video-game publisher Bethesda Softworks, for $7.5 billion in cash — marking its biggest video game purchase ever. “I’ve had many deep conversations with the creative leaders at … Continue reading Will Microsoft’s ZeniMax Media, Bethesda Acquisition For $7.5 Billion Boost Advertising? →

Customer Acquisition Strategies for Field Service Software Companies

Customer Acquisition

Judy Caroll September 14, 2020 One thing that a field business software company, and of course, any business owner worries about is how they can generate more clients and therefore increase their revenues. In order to achieve these objectives, you need the right tools which are advertising and marketing. Within these, there are a few … Continue reading Customer Acquisition Strategies for Field Service Software Companies →

AI and Talent Acquisition: Helpful or a Hindrance?

Talent Hiring

Matt Thomas September 4, 2020 In the past few years, the integration of artificial intelligence in the human resources space has improved HR practices by helping teams analyze, predict and diagnose issues and inform better decision making. AI has had the strongest influence in hiring and recruiting efforts: In fact, 96% of senior HR professionals … Continue reading AI and Talent Acquisition: Helpful or a Hindrance? →

How to Build a Review Acquisition Strategy

Acquisition Guide

Christina Clark August 6, 2020 Five online reviews is all it takes to increase the likelihood of your product getting purchased by 270 percent. Five! Sounds too good to be true, right? Fortunately for businesses in all industries, it’s not. Online reviews from your happy customers do much more than just build trust with prospects—they … Continue reading How to Build a Review Acquisition Strategy →

10 Ways to Reduce Customer Acquisition Cost

Customer Acquisition

Khushboo Aulakh — May 30, 2020 How effective are your current marketing strategies? A good measure of efficacy is your paid channels’ customer acquisition costs (CACs). It’s also an important indicator of your overall marketing success — lower CAC = more customers = additional ROI. There is no standard yardstick for determining a good or … Continue reading 10 Ways to Reduce Customer Acquisition Cost →

How to Manage a Contact Center During an Acquisition: 5 Tips to Ease the Transition for Your Agents and Customers

Business Effectiveness

Veronica Krieg — March 3, 2020 People are wired to process change in one of two ways: opportunity or threat. When things shift around us, we either embrace the change and run with it, or we tense up and grasp on to feelings of fear and anxiety. Take today, for example. It’s snowing here in … Continue reading How to Manage a Contact Center During an Acquisition: 5 Tips to Ease the Transition for Your Agents and Customers →

Acquisition is great, but retention is better

Marketing Guide

Increasing repeat visitors is far more cost-effective and easier than acquiring new ones. Josh Wetzel on February 14, 2020 The best strategy is not how do we gain more traffic that lands on our site one time but rather, how do we build more engaged relationships with the users who are already there. Increasing … Continue reading Acquisition is great, but retention is better →

New Age Talent Acquisition: Modern Ways for Modern Recruitment

Talent Hiring

Mrinmoy Rabha — January 17, 2020 As the new age world is advancing from brick and mortar to e-commerce, roles that were unheard of a decade back are now pivotal in today’s organizational structure. Without any doubt, recruiting talents who can fulfill new roles becomes the most crucial stage that can make or break an … Continue reading New Age Talent Acquisition: Modern Ways for Modern Recruitment →

Are your acquisition efforts the root of your retention issue?

Acquisition Guide

Here are three ways brands can identify and market to the right customers while also reducing churn. Jeremy Korst on January 10, 2020 The issue of customer retention comes up in nearly every conversation with colleagues in a service business or software company. As companies aspire to transition to an ongoing customer relationship and recurring … Continue reading Are your acquisition efforts the root of your retention issue? →