Tag Archives: Acquisition

New customer acquisition vs. retention: 7 best practices for search

Here’s how retailers should map their audience strategy for new-versus-returning customers to search. Steve Costanza on April 19, 2019 Like nearly all retailers, a large health and beauty organization is facing escalating competition and CPCs on search. The performance marketing team realizes it can’t keep paying heightening costs to acquire the same levels of … Continue reading New customer acquisition vs. retention: 7 best practices for search →

How Marketing and HR Can Team Up and Become a Powerhouse for Talent Acquisition

Talent Hiring

Bob Van Rossum — February 12, 2019 Follow @BobVR — February 12, 2019 Find the marketing talent you need to position your company for growth CMOs have successfully worked to build relationships with their C-suite peers and break down organizational silos in recent years. From IT to sales to finance, marketing plays a big role … Continue reading How Marketing and HR Can Team Up and Become a Powerhouse for Talent Acquisition →

How effective acquisition strategies can drive growth

Growth Strategy

A strategy anchored by a focus on verticals, market leadership and technology offers a pathway for companies in the performance marketing industry to grow their businesses and unlock value for partners. Inbal Lavi on December 13, 2018 For companies in the marketing industry, expanding your footprint is the name of the game. To penetrate new … Continue reading How effective acquisition strategies can drive growth →

Back to basics: Measuring your social media efforts with unique acquisition channels

Social Media Strategies

Segregating paid, organic and social activity in analytics clarifies the activity that drives which type of conversion. Alan K’necht on December 4, 2018 Most organizations are spending a considerable amount of money and resources on their social media marketing efforts. These efforts generally take the form of three types of effort – organic, paid … Continue reading Back to basics: Measuring your social media efforts with unique acquisition channels →

Is Acquisition Tunnel Vision Cutting Your Customer Lifetime Value Short?

Sales Funnel

Debbie Qaqish — October 17, 2018 — October 17, 2018 If you ask B-to-B marketers to describe their primary focus, 90% of them will say it is net new acquisition. Marketers spend the majority of their time, money and efforts marketing to and engaging prospects. If this is the charter of marketing, this is fine, … Continue reading Is Acquisition Tunnel Vision Cutting Your Customer Lifetime Value Short? →

How to Combat the High Cost of Prospect Acquisition: A Seasoned Marketer’s POV

Customer Acquisition

Scott Vaughan — August 21, 2018 Follow @ScottAVaughan — August 21, 2018 jarmoluk / Pixabay The importance of top-funnel marketing efforts continues to rise, driven by the need to more precisely target, identify and engage prospects. As demand generation strategies focus more on quality versus quantity and B2B marketing teams face greater pressure to show … Continue reading How to Combat the High Cost of Prospect Acquisition: A Seasoned Marketer’s POV →

How to Agree on Labels and Definitions of Customer Acquisition

Acquisition Guide

Colby Renton — August 15, 2018 — August 15, 2018 After Marketing and Sales come to an agreement on what makes a sales qualified lead (stage 1 of lead management), it is now time to seek agreement on the labels and definitions of customer acquisition and retention statuses (stage 2). This enables lead funnel management, … Continue reading How to Agree on Labels and Definitions of Customer Acquisition →

2018’s Most Important Talent Acquisition Trends So Far

Talent Hiring

Jeanette Maister — August 6, 2018 Follow @jeanettemaister— August 6, 2018 It’s hard to deny that human beings love what is new. New car, new shoes, new haircut… New babies always receive all the love and affection; new shirts quickly become the favorite garb and new foods seduce our taste buds and leave us craving … Continue reading 2018’s Most Important Talent Acquisition Trends So Far →

4 Tips for Using Analytics in the Talent Acquisition Process

Effective Hiring

Sandra Hess — August 3, 2018 — August 3, 2018 People analytics is a hot topic in the HR industry today. In fact, a recent study of over 10,000 businesses revealed that over 70 percent of these companies consider the use of people analytics to be a major priority. Unfortunately, despite this high number of … Continue reading 4 Tips for Using Analytics in the Talent Acquisition Process →

Talent Acquisition: How to Develop an Effective Strategy for Your Professional Services Firm

Talent Hiring

Lee Frederiksen — June 7, 2018 Follow @hingemarketing — June 7, 2018 geralt / Pixabay You often hear that professional services are “all about the people.” That’s true. And it’s why talent acquisition is so important to the success of a professional services firm. Finding, attracting, and keeping good talent can make or break a … Continue reading Talent Acquisition: How to Develop an Effective Strategy for Your Professional Services Firm →