Tag Archives: Acquisition

AI and Talent Acquisition: Helpful or a Hindrance?

Matt Thomas September 4, 2020 In the past few years, the integration of artificial intelligence in the human resources space has improved HR practices by helping teams analyze, predict and diagnose issues and inform better decision making. AI has had the strongest influence in hiring and recruiting efforts: In fact, 96% of senior HR professionals … Continue reading AI and Talent Acquisition: Helpful or a Hindrance? →

How to Build a Review Acquisition Strategy

Acquisition Guide

Christina Clark August 6, 2020 Five online reviews is all it takes to increase the likelihood of your product getting purchased by 270 percent. Five! Sounds too good to be true, right? Fortunately for businesses in all industries, it’s not. Online reviews from your happy customers do much more than just build trust with prospects—they … Continue reading How to Build a Review Acquisition Strategy →

10 Ways to Reduce Customer Acquisition Cost

Customer Acquisition

Khushboo Aulakh — May 30, 2020 How effective are your current marketing strategies? A good measure of efficacy is your paid channels’ customer acquisition costs (CACs). It’s also an important indicator of your overall marketing success — lower CAC = more customers = additional ROI. There is no standard yardstick for determining a good or … Continue reading 10 Ways to Reduce Customer Acquisition Cost →

How to Manage a Contact Center During an Acquisition: 5 Tips to Ease the Transition for Your Agents and Customers

Business Effectiveness

Veronica Krieg — March 3, 2020 People are wired to process change in one of two ways: opportunity or threat. When things shift around us, we either embrace the change and run with it, or we tense up and grasp on to feelings of fear and anxiety. Take today, for example. It’s snowing here in … Continue reading How to Manage a Contact Center During an Acquisition: 5 Tips to Ease the Transition for Your Agents and Customers →

Acquisition is great, but retention is better

Marketing Guide

Increasing repeat visitors is far more cost-effective and easier than acquiring new ones. Josh Wetzel on February 14, 2020 The best strategy is not how do we gain more traffic that lands on our site one time but rather, how do we build more engaged relationships with the users who are already there. Increasing … Continue reading Acquisition is great, but retention is better →

New Age Talent Acquisition: Modern Ways for Modern Recruitment

Talent Hiring

Mrinmoy Rabha — January 17, 2020 As the new age world is advancing from brick and mortar to e-commerce, roles that were unheard of a decade back are now pivotal in today’s organizational structure. Without any doubt, recruiting talents who can fulfill new roles becomes the most crucial stage that can make or break an … Continue reading New Age Talent Acquisition: Modern Ways for Modern Recruitment →

Are your acquisition efforts the root of your retention issue?

Acquisition Guide

Here are three ways brands can identify and market to the right customers while also reducing churn. Jeremy Korst on January 10, 2020 The issue of customer retention comes up in nearly every conversation with colleagues in a service business or software company. As companies aspire to transition to an ongoing customer relationship and recurring … Continue reading Are your acquisition efforts the root of your retention issue? →

What Cision’s acquisition signals for customers, martech industry

Acquisition Guide

The company, which has been on an acquisition spree, will go private under Platinum Equity ownership. Jennifer Cannon on October 25, 2019 at 12:02 pm Media software conglomerate Cision has entered a definitive agreement to be acquired by private equity firm, Platinum Equity. The transaction is valued at approximately $2.74 billion, said Cision. The company … Continue reading What Cision’s acquisition signals for customers, martech industry →

Email Acquisition: How to Gain More Quality Addresses (and Offset Risk)

Email Marketing Optimization

FreshAddress Staff — September 20, 2019 — September 20, 2019 rawpixel / Pixabay We recently sat down with Chris Marriott, President & Founder of Marketing Democracy, to chat about email acquisition, why it’s important to marketers, and how to get it right. How focused should marketers be on email acquisition and why? As we head … Continue reading Email Acquisition: How to Gain More Quality Addresses (and Offset Risk) →

Re-thinking customer acquisition: What you cannot measure sometimes matters most

Acquisition Guide

Marketers should use attribution reports to assess trends and relative impact but it’s a slippery slope to draw big conclusions from absolute numbers. Joe Hyland on August 21, 2019 We recently signed a major tech player as a client – a brand we were proud to add to our portfolio. As a marketer, I wondered … Continue reading Re-thinking customer acquisition: What you cannot measure sometimes matters most →