Tag Archives: Acquires

Simpli.fi Acquires CoreMedia With Focus On Performance Media Management, Analytics

Acquisition

Simpli.fi Acquires CoreMedia With Focus On Performance Media Management, Analytics by Laurie Sullivan  @lauriesullivan, January 26, 2022 Simpli.fi, which provides workflow software and programmatic advertising solutions, announced the acquisition of CoreMedia Systems to provide direct and brand response analytics, attribution and media management software to advertising agencies and marketers. This acquisition will enable agencies and … Continue reading Simpli.fi Acquires CoreMedia With Focus On Performance Media Management, Analytics →

Zoom acquires video production assets from Liminal

Remote Communication

The move will bring upgraded professional production to Zoom events. Chris Wood on December 27, 2021 Video meeting platform Zoom announced today that it has acquired assets from Liminal, a video production technology startup built largely off of Zoom’s SKD. Two Co-Founders of Liminal, Andy Caluccio and Jonathan Kokotajlo, will also join Zoom as part … Continue reading Zoom acquires video production assets from Liminal →

Email platform Litmus acquires content automation

Marketing Platforms

Picking up Kickdynamic gives Litmus content automation tools and AI-powered product recommendations. Kim Davis on November 11, 2021 Litmus, the email marketing platform which provides optimization and collaboration tools, has acquired U.K.-based Kickdynamics, an AI-powered content automation and product recommendation solution. The move will enable Litmus customers to create personalized email content at scale. The … Continue reading Email platform Litmus acquires content automation →

Zendesk acquires Cleverly.ai

Creativity

Customer service conversations are on the rise, and AI helps to scale the ability to respond. Chris Wood on August 30, 2021 at 3:10 pm Customer service and sales software company Zendesk has announced its acquisition of AI-powered support solution Cleverly.ai. The acquisition aims at further boosting Zendesk’s agent and admin productivity tools, adding to … Continue reading Zendesk acquires Cleverly.ai →

6 Questions Marketers Have For AOL-Owner Verizon As It Acquires Yahoo

Yahoo

Wall Street Journal, Tuesday, July 26, 2016 9:37 AM The Wall Street Journal asks: Does the addition of Yahoo really help Verizon/AOL compete with Google and Facebook in digital advertising? Mike Shields asked marketers and ad buyers questions about the deal. One question: Can Verizon really compete with the giants of digital advertising? “From the … Continue reading 6 Questions Marketers Have For AOL-Owner Verizon As It Acquires Yahoo →

The State Of Cross-Channel Paid Search, Part 1: SEM & Social

Marketing Guide

Josh Dreller on January 27, 2016   In just about every survey ever conducted on the value of a cross-channel marketing approach, most marketers acknowledge that using coordinated marketing channels has the potential to be more valuable than operating siloed channels individually. Of course, that’s an easy thing for marketers to theoretically agree with… Meanwhile, … Continue reading The State Of Cross-Channel Paid Search, Part 1: SEM & Social →

Demystifying Online Marketing For Local Business Owners

Online Marketing

It’s no secret that consumers are changing the way they discover and interact with local businesses. People have shifted away from traditional media and now increasingly rely on digital resources, such as mobile search, online directories, review sites, email and social media. For local business owners who operate on tight budgets and typically without access … Continue reading Demystifying Online Marketing For Local Business Owners →

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