Picking up Kickdynamic gives Litmus content automation tools and AI-powered product recommendations. Kim Davis on November 11, 2021 Litmus, the email marketing platform which provides optimization and collaboration tools, has acquired U.K.-based Kickdynamics, an AI-powered content automation and product recommendation solution. The move will enable Litmus customers to create personalized email content at scale. The … Continue reading Email platform Litmus acquires content automation
ABM platform Terminus adds an established, standalone CDP to its offerings. Kim Davis on September 30, 2021 ABM platform Terminus today announced the acquisition of independent CDP Zylotech, founded by Abhi Yadav and Iqbal Kaur in 2014. Zylotech is a purpose-built B2B CDP with a customer base including Google, Cisco and Dell. Zylotech will now … Continue reading Terminus acquires Zylotech, the B2B CDPMental Health
Customer service conversations are on the rise, and AI helps to scale the ability to respond. Chris Wood on August 30, 2021 at 3:10 pm Customer service and sales software company Zendesk has announced its acquisition of AI-powered support solution Cleverly.ai. The acquisition aims at further boosting Zendesk’s agent and admin productivity tools, adding to … Continue reading Zendesk acquires Cleverly.ai
Wall Street Journal, Tuesday, July 26, 2016 9:37 AM The Wall Street Journal asks: Does the addition of Yahoo really help Verizon/AOL compete with Google and Facebook in digital advertising? Mike Shields asked marketers and ad buyers questions about the deal. One question: Can Verizon really compete with the giants of digital advertising? “From the … Continue reading 6 Questions Marketers Have For AOL-Owner Verizon As It Acquires Yahoo
Josh Dreller on January 27, 2016 In just about every survey ever conducted on the value of a cross-channel marketing approach, most marketers acknowledge that using coordinated marketing channels has the potential to be more valuable than operating siloed channels individually. Of course, that’s an easy thing for marketers to theoretically agree with… Meanwhile, … Continue reading The State Of Cross-Channel Paid Search, Part 1: SEM & Social
It’s no secret that consumers are changing the way they discover and interact with local businesses. People have shifted away from traditional media and now increasingly rely on digital resources, such as mobile search, online directories, review sites, email and social media. For local business owners who operate on tight budgets and typically without access … Continue reading Demystifying Online Marketing For Local Business Owners
